Personal Branding Master Course| Become THE Go-To Person
- 8 hours on-demand video
- 4 articles
- Full lifetime access
- Access on mobile and TV
- Certificate of Completion
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- Start Doing what you Love and Earn Money from it
- Identify your Audience & Find out what makes them tick
- Create & Share Content that is Gold to your Audience
- Build your Tribe of 10.000 True fans
- Grow your Influence & Convert Fans into Buying Customers
- Get Noticed and Sponsored by Brands in your Niche
- Become THE Expert in your niche & Unlock a ton of Opportunities
- Have some degree of expertise in something
- Patience: don't expect overnight success
- Work ethics: be ready to work hard
- An open mind
-= Check out the 3 first lectures, they are FREE to preview =-
I'm Ronny :)
On April 2nd of 2018, I created my 1st ever piece of content about Canva.
I remember it was a video tutorial that I posted in my very young Facebook Group (less than 100 members at that time).
A year and four months later (on August 26th of 2019) I was on a Zoom call with the COO & Co-Founder of Canva and he was offering me a JOB in Sydney!
Now, what happened there?!
How did I go from nobody to high priority/must-hire-this-guy for this multi-billion-dollar Australian startup?
Well... this course will tell you exactly what happened.
Welcome to my Personal Branding Master Course!
This course will teach you how to create a strong personal brand that will position yourself as THE expert in your niche.
The course is:
100% BS-free: I don't beat around the bush, everything in here has its relevance.
That is because I respect your time!
Based on real-life experience: everything I teach in the course, I have applied to my own business.
This is a concentrate of my 10 years of business experience, successes & failures.
Detailed & complete: yes it's over 8 hours long, but that's because building a strong personal brand is no joke!
I will guide you through all the major steps you should take to become the authority in your niche.
A Roadmap: we will start from scratch (brainstorming your business idea) and the roadmap will progressively lead you to your final destination: becoming the Go-To person in your field.
Every section explains the next critical step you should take to grow your authority and your reputation.
The course will teach you how to:
Find the right business idea
Position your business in the marketplace & in the mind of the consumers
Write a convincing brand promise
Find & validate your niche
Start a community, build it into a tribe and become the leader of this tribe
Figure out what your audience wants
Build a powerful story for your brand
Develop a memorable visual identity
Establish your presence online (web & socials)
Craft an irresistible offer
Create content that is gold to your audience with your mobile phone
Distribute the right kind of content on all the major platforms
Grow your authority by building social proof (testimonials, reviews, ...)
Become a micro-influencer & get sponsored by brands
Build meaningful relationships online and develop a healthy network
Get people to LOVE you & buy your products/services
The course is for you if you are:
Tired of doing stuff you are NOT passionate about
Life is too short to waste it doing things that make you unhappy.
The course will show you how to earn while doing the things you love.
Tired of working for somebody else
This is your roadmap to financial freedom and to living life on your own terms.
Tired of running after the money
The goal of this course is to turn you into a respected authority in your niche so that you won't have to run after the clients anymore. Instead, they will flock to you!
Why this course and not the other courses about personal branding?
It's the most complete
I'm the living proof this roadmap is working (Google me)
It will make you laugh (100% guarantee)
It features several social media experts (Section 08)
It gives you access to a 10k+ members FB community (keep learning, accountability,...)
Trust me, I've bought the top 5 courses about personal branding to see what they were about [I wish I could insert a poop emoji here]
Alright guys, enough blah blah...
Let's start building your personal brand!
- Business owners
- Virtual Assistants
- Anyone who wants to take control of their careers
In this first lecture of the course, I'll share my promise to you!
Tell you exactly what you can expect from this course.
The importance of execution (as in: you need to actually do the work, not just consume this course passively)
Why patience will be required
Apart from boosting your ego, how can a powerful personal brand concretely benefit you?
Clarify the concept of “personal brand” by citing various entrepreneurs like Gary Vaynerchuk or Jeff Bezos
Everything counts! How every bit of content about you eventually builds or destroys your personal brand
What are the tangible benefits of a powerful personal brand?
HOW I created this course and what you can expect from it?
Here's what you can expect from this Personal Branding Master Course:
Have some fun
High quality of production
In this lecture, I'll also tell you why I'm wearing a cow shirt :)
The first step to take on your journey to creating a powerful personal brand is to know yourself.
This section will help you get very clear on how you want others to perceive you. What aspects of You do you want people to remember you for?
This includes clarity on 2 very important things:
1/ Clarity on what you really want to accomplish
2/ Clarity on what makes you exceptional
Once we’ll know what is the unique value that you bring, we will be able to formulate your brand promise.
What's the one thing you would do, even if you weren’t paid to do it?
Have you ever sat down and taken the time to figure out what you really wanted to accomplish in your life?
I mean take the time to find out what you are truly good at? And what you want to spend their limited time on?
This lecture will help you do just that!
Personal branding, as the name indicates, is personal. Meaning it’s all about YOU. You are the “product”.
So how do you get noticed, with little or zero marketing budget, in a crowded marketplace?
1/ Positioning yourself in the marketplace
2/ Positioning yourself in the mind of the consumer
“People don’t care about You, your product or your service
… the only thing they care about is what it will do for them”
- Seth Godin.
Now that you know what makes you unique, it’s time to crystalize that into a powerful Brand Promise.
What's a Brand Promise
The Brand Promise Formula
Validating our formula with examples of 2 famous entrepreneurs
Why do you need a Brand Promise?
What are the steps to creating a powerful brand promise?
How do you use your Brand Promise?
Let's bring some clarity on who are the people you are going to help with that business. Who are your potential customers?
Lecture 01 will help you “Pick your niche”.
Lecture 02 will explain the concept of “Tribe”.
Lecture 03 will focus on some proven strategies to find out what the people in your community really want.
In this lecture I’m going to show you 5 strategies you can implement to find out what your target audience really wants.
Create a Survey
Schedule Discovery Calls
Play Detective on Social Media
Dive into your analytics
Research what people are saying about your competitors’ products
In his book “Start with Why” author and motivational speaker Simon Sinek exposes the idea of the Golden Circle.
We are going to explore that concept in this lecture and see how we can apply it to your personal brand.
"People don’t buy WHAT you do, they buy WHY you do it!"
- Simon Sinek.
In this lecture we are going to see how we can create a memorable Backstory!
What Is a Backstory?
3 reasons why storytelling is important for entrepreneurs & marketers
Marketing at people Vs Marketing with people (Seth Godin)
5 Tips to help you articulate and write your Backstory
best places to showcase your backstory
In this lecture we are going to discuss about the concept of vulnerability and how showing your weaknesses … can strengthen your brand!
Definition of vulnerability
You are not perfect … and that’s OK to show
imperfections most Entrepreneurs have in common
Admit when you are wrong
“In order for connection to happen, we have to allow ourselves to be seen. Really seen.”
- Brené Brown.
Building a personal brand means controlling how people perceive you, and today this means controlling everything that shows up about you online.
Are you ready to be Googled?
7 steps to clean up your online reputation
“Everything that you do either creates & builds your brand OR weakens & destroys your brand!”
- Brian Tracy.
In this section I will answer a very important question:
What is your brand’s visual identity?
The distinction between Personal Brands from Business Brands
The story of Aiki
The lecture in this section will cover the fundamentals of your visual identity:
Your color palette
Your choice of Fonts
Your imagery & imagery style
Your brand imagery includes all the supporting visuals that will come complement the core of your visual identity.
Why is it important to have a well-defined Visual Style?
2 pieces of advice to help you get good photos for your brand
Tips to help you get the best out of your photo session
Tips for finding & customizing icons
This lecture will talk about the practical aspects of building a website.
What if you’re just getting started and cannot afford a website just yet?
What if you have no idea how to create one by yourself?
Which platform should you choose?
What are themes & plugins?
2 platforms worth considering if you are selling online courses
In this lecture, we are going to create your social media setup checklist.
Choose the right networks
Secure your social handles
Develop a consistent visual identity
Elevating your profile picture
Define your voice
Use your bio/about sections creatively
Set some guidelines for post formatting
Cross-promote your profiles