Personal Branding Master Course| Become THE Go-To Person

The first step to take on your journey to creating a powerful personal brand is to know yourself.

This section will help you get very clear on how you want others to perceive you. What aspects of You do you want people to remember you for?

This includes clarity on 2 very important things:

1/ Clarity on what you really want to accomplish

2/ Clarity on what makes you exceptional

Once we’ll know what is the unique value that you bring, we will be able to formulate your brand promise.

What's the one thing you would do, even if you weren’t paid to do it?

Have you ever sat down and taken the time to figure out what you really wanted to accomplish in your life?

I mean take the time to find out what you are truly good at? And what you want to spend their limited time on?

This lecture will help you do just that!

Personal branding, as the name indicates, is personal. Meaning it’s all about YOU. You are the “product”.

So how do you get noticed, with little or zero marketing budget, in a crowded marketplace?

1/ Positioning yourself in the marketplace

2/ Positioning yourself in the mind of the consumer

“People don’t care about You, your product or your service

… the only thing they care about is what it will do for them”

- Seth Godin.

Now that you know what makes you unique, it’s time to crystalize that into a powerful Brand Promise.

• What's a Brand Promise

• The Brand Promise Formula

• Validating our formula with examples of 2 famous entrepreneurs

• Why do you need a Brand Promise?

• What are the steps to creating a powerful brand promise?

• How do you use your Brand Promise?

Now it’s time for you to get your hands dirty and write your own Brand promise.

Let's bring some clarity on who are the people you are going to help with that business. Who are your potential customers?

• Lecture 01 will help you “Pick your niche”.

• Lecture 02 will explain the concept of “Tribe”.

• Lecture 03 will focus on some proven strategies to find out what the people in your community really want.

The key to creating a successful Personal Brand is to go deep instead of going wide. You can’t do everything and compete with everyone.

You have to pick a niche!

• What's a niche?

• Why you should pick a niche?

• How do you find your niche?

• Concept of the 1000 true fans

In this lecture I’m going to teach you how to find your tribe and lead it.

• What's a tribe?

• How do you find your tribe?

• What I learned from building my own tribe

• 7 things I learned about LEADERSHIP

In this lecture I’m going to show you 5 strategies you can implement to find out what your target audience really wants.

1. Create a Survey

2. Schedule Discovery Calls

3. Play Detective on Social Media

4. Dive into your analytics

5. Research what people are saying about your competitors’ products

I’m going to start this section about “Building your Story” by .... telling you MY story!

Hope you'll like it!

In his book “Start with Why” author and motivational speaker Simon Sinek exposes the idea of the Golden Circle.

We are going to explore that concept in this lecture and see how we can apply it to your personal brand.

"People don’t buy WHAT you do, they buy WHY you do it!"

- Simon Sinek.

In this lecture we are going to see how we can create a memorable Backstory!

• What Is a Backstory?

• 3 reasons why storytelling is important for entrepreneurs & marketers

• Marketing at people Vs Marketing with people (Seth Godin)

• 5 Tips to help you articulate and write your Backstory

• best places to showcase your backstory

I'd like you to listen to these 2 great stories from 2 entrepreneurs I really look up to.

In this lecture, I’m going to teach you why: “Fake it until you make it” is definitely not the way to build your personal brand!

• Why authenticity is your only option

• You don’t want to be that guy!

• 7 tips to help you stay real and be authentic

In this lecture we are going to discuss about the concept of vulnerability and how showing your weaknesses … can strengthen your brand!

• Definition of vulnerability

• You are not perfect … and that’s OK to show

• imperfections most Entrepreneurs have in common

• Admit when you are wrong

“In order for connection to happen, we have to allow ourselves to be seen. Really seen.”

- Brené Brown.

Building a personal brand means controlling how people perceive you, and today this means controlling everything that shows up about you online.

• Are you ready to be Googled?

• 7 steps to clean up your online reputation

  
  

“Everything that you do either creates & builds your brand OR weakens & destroys your brand!”

- Brian Tracy.

In this section I will answer a very important question:

What is your brand’s visual identity?

• The distinction between Personal Brands from Business Brands

• The story of Aiki

The lecture in this section will cover the fundamentals of your visual identity:

• Your logo

• Your color palette

• Your choice of Fonts

• Your imagery & imagery style

Should you create a brand around your real name (a personal brand) or should you have a separate brand for your business (a business brand)?

• Definition of a personal brand & a business brand

• Why business brands require more work

• Pros & Cons of building a personal brand

  
  

In this lecture we are going to define your visual identity.

→ Whether you are doing something about it or not … people are judging your business based on how it looks!

• Definition of visual identity

• Elements of your visual identity

• First impression matters

  
  

Your logo is the face of your brand!

• Do you need a logo for your personal brand?

• Investing in a good set of photos

• Handwritten signatures as a logo

Colors play a huge role in how your audience perceives you.

• Different colors have different meanings

• What's the ideal size of your color palette?

• How to create that exciting color palette?

  
  

Your choice of fonts will help you set the tone for your brand.

• The 4 types of fonts out there

• Top 3 resources for finding cool fonts

• 4 criterias to remember when choosing your fonts

Your brand imagery includes all the supporting visuals that will come complement the core of your visual identity.

• Why is it important to have a well-defined Visual Style?

• 2 pieces of advice to help you get good photos for your brand

• Tips to help you get the best out of your photo session

• Tips for finding & customizing icons

How do we make sure to remain consistent with our visual identity?

• What's a Brand Style Guide?

• Why should you have a Brand Style guide?

• 4 benefits of having a consistent visual style

• How to create a Brand Style Guide

I’m going to show you, step by step, how to create a complete Brand Style Guide using Canva.

It is now time to deploy your personal brand online!

→ which is exactly what we’ll do in this new section of the course.

In this lecture we are going to talk about the 4 pages your website absolutely needs to have.

1. A Homepage that convinces & converts

2. An About Page that creates a deeper connection

3. A Contact Page for people to reach out

4. A Page that contains your offer

This lecture will talk about the practical aspects of building a website.

• What if you’re just getting started and cannot afford a website just yet?

• What if you have no idea how to create one by yourself?

• Which platform should you choose?

• What are themes & plugins?

• 2 platforms worth considering if you are selling online courses

In this lecture, we are going to talk about how to create an irresistible offer for your target audience!

• Marketing at people Vs Marketing with people

• Finding the perfect product-market fit

• Creating lead magnets

• How do you write that perfect sales page?

  
  

In this lecture, we are going to create your social media setup checklist.

1. Choose the right networks

2. Secure your social handles

3. Develop a consistent visual identity

4. Elevating your profile picture

5. Define your voice

6. Use your bio/about sections creatively

7. Set some guidelines for post formatting

8. Cross-promote your profiles