Personal Branding Master Course| Become THE Go-To Person
4.6 (260 ratings)
Course Ratings are calculated from individual students’ ratings and a variety of other signals, like age of rating and reliability, to ensure that they reflect course quality fairly and accurately.
1,484 students enrolled

Personal Branding Master Course| Become THE Go-To Person

Your Roadmap to Build a Powerful Personal Brand in 2020
4.6 (260 ratings)
Course Ratings are calculated from individual students’ ratings and a variety of other signals, like age of rating and reliability, to ensure that they reflect course quality fairly and accurately.
1,484 students enrolled
Created by Ronny Hermosa
Last updated 11/2019
English [Auto]
Current price: $119.99 Original price: $199.99 Discount: 40% off
1 day left at this price!
30-Day Money-Back Guarantee
This course includes
  • 8 hours on-demand video
  • 4 articles
  • Full lifetime access
  • Access on mobile and TV
  • Certificate of Completion
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What you'll learn
  • Start Doing what you Love and Earn Money from it
  • Identify your Audience & Find out what makes them tick
  • Create & Share Content that is Gold to your Audience
  • Build your Tribe of 10.000 True fans
  • Grow your Influence & Convert Fans into Buying Customers
  • Get Noticed and Sponsored by Brands in your Niche
  • Become THE Expert in your niche & Unlock a ton of Opportunities
  • Have some degree of expertise in something
  • Patience: don't expect overnight success
  • Work ethics: be ready to work hard
  • An open mind

-= Check out the 3 first lectures, they are FREE to preview =-


I'm Ronny :)

On April 2nd of 2018, I created my 1st ever piece of content about Canva.

I remember it was a video tutorial that I posted in my very young Facebook Group (less than 100 members at that time).

A year and four months later (on August 26th of 2019) I was on a Zoom call with the COO & Co-Founder of Canva and he was offering me a JOB in Sydney!

Now, what happened there?!

How did I go from nobody to high priority/must-hire-this-guy for this multi-billion-dollar Australian startup? 

Well... this course will tell you exactly what happened.

Welcome to my Personal Branding Master Course!

This course will teach you how to create a strong personal brand that will position yourself as THE expert in your niche.

The course is:

  • 100% BS-free: I don't beat around the bush, everything in here has its relevance.
    That is because I respect your time!

  • Based on real-life experience: everything I teach in the course, I have applied to my own business.
    This is a concentrate of my 10 years of business experience, successes & failures.

  • Detailed & complete: yes it's over 8 hours long, but that's because building a strong personal brand is no joke!
    I will guide you through all the major steps you should take to become the authority in your niche.

  • A Roadmap: we will start from scratch (brainstorming your business idea) and the roadmap will progressively lead you to your final destination: becoming the Go-To person in your field. 
    Every section explains the next critical step you should take to grow your authority and your reputation.

The course will teach you how to:

  • Find the right business idea

  • Position your business in the marketplace & in the mind of the consumers

  • Write a convincing brand promise

  • Find & validate your niche

  • Start a community, build it into a tribe and become the leader of this tribe

  • Figure out what your audience wants

  • Build a powerful story for your brand

  • Develop a memorable visual identity

  • Establish your presence online (web & socials)

  • Craft an irresistible offer

  • Create content that is gold to your audience with your mobile phone

  • Distribute the right kind of content on all the major platforms

  • Grow your authority by building social proof (testimonials, reviews, ...)

  • Become a micro-influencer & get sponsored by brands

  • Build meaningful relationships online and develop a healthy network

  • Get people to LOVE you & buy your products/services

The course is for you if you are:

  • Tired of doing stuff you are NOT passionate about
    Life is too short to waste it doing things that make you unhappy.
    The course will show you how to earn while doing the things you love.

  • Tired of working for somebody else
    This is your roadmap to financial freedom and to living life on your own terms.

  • Tired of running after the money

    The goal of this course is to turn you into a respected authority in your niche so that you won't have to run after the clients anymore. Instead, they will flock to you!

Why this course and not the other courses about personal branding?

  • It's the most complete

  • I'm the living proof this roadmap is working (Google me)

  • It will make you laugh (100% guarantee)

  • It features several social media experts (Section 08)

  • It gives you access to a 10k+ members FB community (keep learning, accountability,...)

  • Trust me, I've bought the top 5 courses about personal branding to see what they were about [I wish I could insert a poop emoji here]

Alright guys, enough blah blah...

Let's start building your personal brand!

Who this course is for:
  • Freelancers
  • Entrepreneurs
  • Business owners
  • Virtual Assistants
  • Students
  • Anyone who wants to take control of their careers
Course content
Expand all 59 lectures 07:54:02
+ The Business of YOU
3 lectures 16:46

In this first lecture of the course, I'll share my promise to you!

  • Tell you exactly what you can expect from this course.

  • The importance of execution (as in: you need to actually do the work, not just consume this course passively)

  • Why patience will be required

Preview 06:15

Apart from boosting your ego, how can a powerful personal brand concretely benefit you?

  • Clarify the concept of “personal brand” by citing various entrepreneurs like Gary Vaynerchuk or Jeff Bezos

  • Everything counts! How every bit of content about you eventually builds or destroys your personal brand

  • What are the tangible benefits of a powerful personal brand?

Preview 04:07

HOW I created this course and what you can expect from it?

Here's what you can expect from this Personal Branding Master Course:

  1. Have some fun

  2. Dive deep

  3. No B.S.

  4. High quality of production

  5. A shortcut

In this lecture, I'll also tell you why I'm wearing a cow shirt :)

Preview 06:24
+ Know Yourself
5 lectures 28:00

The first step to take on your journey to creating a powerful personal brand is to know yourself.

This section will help you get very clear on how you want others to perceive you. What aspects of You do you want people to remember you for?

This includes clarity on 2 very important things:

1/ Clarity on what you really want to accomplish

2/ Clarity on what makes you exceptional

Once we’ll know what is the unique value that you bring, we will be able to formulate your brand promise.

Intro Section 02

What's the one thing you would do, even if you weren’t paid to do it?

Have you ever sat down and taken the time to figure out what you really wanted to accomplish in your life?

I mean take the time to find out what you are truly good at? And what you want to spend their limited time on?

This lecture will help you do just that!

Find your Purpose

Personal branding, as the name indicates, is personal. Meaning it’s all about YOU. You are the “product”.

So how do you get noticed, with little or zero marketing budget, in a crowded marketplace?

1/ Positioning yourself in the marketplace

2/ Positioning yourself in the mind of the consumer

“People don’t care about You, your product or your service

… the only thing they care about is what it will do for them”

- Seth Godin.

What makes you Unique?

Now that you know what makes you unique, it’s time to crystalize that into a powerful Brand Promise.

  • What's a Brand Promise

  • The Brand Promise Formula

  • Validating our formula with examples of 2 famous entrepreneurs

  • Why do you need a Brand Promise?

  • What are the steps to creating a powerful brand promise?

  • How do you use your Brand Promise?

Your Brand Promise

Now it’s time for you to get your hands dirty and write your own Brand promise.

Assignement: Create a powerful Tagline
+ Know your Audience
4 lectures 34:54

Let's bring some clarity on who are the people you are going to help with that business. Who are your potential customers?

  • Lecture 01 will help you “Pick your niche”.

  • Lecture 02 will explain the concept of “Tribe”.

  • Lecture 03 will focus on some proven strategies to find out what the people in your community really want.

Intro Section 03

The key to creating a successful Personal Brand is to go deep instead of going wide. You can’t do everything and compete with everyone.

You have to pick a niche!

  • What's a niche?

  • Why you should pick a niche?

  • How do you find your niche?

  • Concept of the 1000 true fans

Pick your Niche

In this lecture I’m going to teach you how to find your tribe and lead it.

  • What's a tribe?

  • How do you find your tribe?

  • What I learned from building my own tribe

  • 7 things I learned about LEADERSHIP

Find your Tribe and lead it

In this lecture I’m going to show you 5 strategies you can implement to find out what your target audience really wants.

  1. Create a Survey

  2. Schedule Discovery Calls

  3. Play Detective on Social Media

  4. Dive into your analytics

  5. Research what people are saying about your competitors’ products

Find Out What People Want
+ Build your Story
7 lectures 53:14

I’m going to start this section about “Building your Story” by .... telling you MY story!

Hope you'll like it!

Intro Section 04

In his book “Start with Why” author and motivational speaker Simon Sinek exposes the idea of the Golden Circle.

We are going to explore that concept in this lecture and see how we can apply it to your personal brand.

"People don’t buy WHAT you do, they buy WHY you do it!"

- Simon Sinek.

Start with the WHY

In this lecture we are going to see how we can create a memorable Backstory!

  • What Is a Backstory?

  • 3 reasons why storytelling is important for entrepreneurs & marketers

  • Marketing at people Vs Marketing with people (Seth Godin)

  • 5 Tips to help you articulate and write your Backstory

  • best places to showcase your backstory

Master your Back Story

I'd like you to listen to these 2 great stories from 2 entrepreneurs I really look up to.

Assignement: 2 Back Stories for you to Listen to

In this lecture, I’m going to teach you why: “Fake it until you make it” is definitely not the way to build your personal brand!

  • Why authenticity is your only option

  • You don’t want to be that guy!

  • 7 tips to help you stay real and be authentic


In this lecture we are going to discuss about the concept of vulnerability and how showing your weaknesses … can strengthen your brand!

  • Definition of vulnerability

  • You are not perfect … and that’s OK to show

  • imperfections most Entrepreneurs have in common

  • Admit when you are wrong

In order for connection to happen, we have to allow ourselves to be seen. Really seen.

- Brené Brown.


Building a personal brand means controlling how people perceive you, and today this means controlling everything that shows up about you online.

  • Are you ready to be Googled?

  • 7 steps to clean up your online reputation

Everything that you do either creates & builds your brand OR weakens & destroys your brand!

- Brian Tracy.

Everything Counts!
+ Develop your Visual Identity
9 lectures 44:36

In this section I will answer a very important question:

What is your brand’s visual identity?

  • The distinction between Personal Brands from Business Brands

  • The story of Aiki

The lecture in this section will cover the fundamentals of your visual identity:

  • Your logo

  • Your color palette

  • Your choice of Fonts

  • Your imagery & imagery style

Intro Section 05

Should you create a brand around your real name (a personal brand) or should you have a separate brand for your business (a business brand)?

  • Definition of a personal brand & a business brand

  • Why business brands require more work

  • Pros & Cons of building a personal brand

Personal Brand Vs Business Brand

In this lecture we are going to define your visual identity.

Whether you are doing something about it or not … people are judging your business based on how it looks!

  • Definition of visual identity

  • Elements of your visual identity

  • First impression matters

Your Visual Identity

Your logo is the face of your brand!

  • Do you need a logo for your personal brand?

  • Investing in a good set of photos

  • Handwritten signatures as a logo

Your Logo

Colors play a huge role in how your audience perceives you.

  • Different colors have different meanings

  • What's the ideal size of your color palette?

  • How to create that exciting color palette?

Your Color Palette

Your choice of fonts will help you set the tone for your brand.

  • The 4 types of fonts out there

  • Top 3 resources for finding cool fonts

  • 4 criterias to remember when choosing your fonts

Your Choice of Fonts

Your brand imagery includes all the supporting visuals that will come complement the core of your visual identity.

  • Why is it important to have a well-defined Visual Style?

  • 2 pieces of advice to help you get good photos for your brand

  • Tips to help you get the best out of your photo session

  • Tips for finding & customizing icons

Your Imagery & Imagery Style

How do we make sure to remain consistent with our visual identity?

  • What's a Brand Style Guide?

  • Why should you have a Brand Style guide?

  • 4 benefits of having a consistent visual style

  • How to create a Brand Style Guide

Create a Brand Style Guide

I’m going to show you, step by step, how to create a complete Brand Style Guide using Canva.

Assignement: Let's Create your Brand Style Guide
+ Establish your Online Presence
5 lectures 42:18

It is now time to deploy your personal brand online!

→ which is exactly what we’ll do in this new section of the course.

Intro Section 06

In this lecture we are going to talk about the 4 pages your website absolutely needs to have.

  1. A Homepage that convinces & converts

  2. An About Page that creates a deeper connection

  3. A Contact Page for people to reach out

  4. A Page that contains your offer

Create a Home for your Brand

This lecture will talk about the practical aspects of building a website.

  • What if you’re just getting started and cannot afford a website just yet?

  • What if you have no idea how to create one by yourself?

  • Which platform should you choose?

  • What are themes & plugins?

  • 2 platforms worth considering if you are selling online courses

Choose the Right Platform

In this lecture, we are going to talk about how to create an irresistible offer for your target audience!

  • Marketing at people Vs Marketing with people

  • Finding the perfect product-market fit

  • Creating lead magnets

  • How do you write that perfect sales page?

Craft your Irresistible Offer

In this lecture, we are going to create your social media setup checklist.

  1. Choose the right networks

  2. Secure your social handles

  3. Develop a consistent visual identity

  4. Elevating your profile picture

  5. Define your voice

  6. Use your bio/about sections creatively

  7. Set some guidelines for post formatting

  8. Cross-promote your profiles

Set up your Social Media
+ Create Content
7 lectures 54:24
Intro Section 07
Provide Value
What's your Format?
Mobile & Camera First
Speak the Language
5 Proven Copyrighting Tips
Consistency is the Key
+ Distribute your Content
6 lectures 01:04:54
Intro Section 08
Pick your Main Platform
Instagram (Feat. Diana Muñoz)
Linkedin (Feat. Finn Thormeier)
YouTube (coming soon)
+ Build Social Proof
8 lectures 01:16:54
Intro Section 09
What is Social Proof?
Establishing your Authority
Why are Reviews so Important?
5 Things to Avoid with Reviews
Dealing with Negative Reviews
Word of Mouth Marketing
Become a Micro-Influencer
+ Create Meaningful Connections
5 lectures 58:00
Intro Section 10
A Strong Personal Brand Opens Doors
Build Relationships
Reach new audiences through Collaborations
How to get People to Love you?