Personal Branding: Strengthen Your Professional Reputation
What you'll learn
- Learn how personal branding can accelerate your career
- Define your personal brand using proven branding principles
- Summarize your personal & professional qualities in a clear, convincing way
- Use social media to authentically reinforce your personal brand
- Communicate your unique strengths on your resume & cover letter
- Basic familiarity with social media (LinkedIn, Twitter, Facebook)
Build a stronger personal brand to stand out and strengthen your professional reputation.
Create a More Powerful Reputation in this Personal Branding Course Built on Proven Branding Principles.
· Understand key principles of branding
· Uncover how personal branding can benefit your career
· Clarify your unique professional value
· Build your reputation usingsocial media
· Create more focused job search materials
Having a clear personal brand can reinforce the value you can offer to open up more professional opportunities.
In this course, you'll learn how to use branding principles to create a clearer summary of your unique personal brandand make it more credible and believable using social media and job search materials.
Having a strong personal brand can help you become a more sought-after professional, allowing you to stand out to hiring managers, land your next promotion, or reach more clients.
Content & Overview
I designed this course for the aspiring professional who wants to clearly communicate your unique strengths and skills in an authentic, believable way without sounding too self-promotional.
Leveraging proven branding and marketing principles, you’ll learn simple techniques you can start using today to build and reinforce your unique professional value. This course walks you through how to:
Strengthen your professional reputation using proven branding techniques
Create a personal brand that supports your career ambitions
Define your personal brand using a simple 4-part framework
Communicate your personal brand in your job search materials
Leverage social media platforms to reinforce your skills and strengths
This 90-min course ncludes real-world case studies, interactive exercises, helpful resources, and simple techniques you can begin applying right away to your career. With so many personal branding courses out there, this course hones is uniquely built on the backbone of marketing principles used by reputable brands and products.
This course is taught by Joseph Liuwhose mission is to help aspiring professionals relaunch their careers to do more meaningful work. As a personal branding consultant and former blue-chip brand marketer with 10 years' global industry experience relaunching five US & UK brands, Joseph’s been featured as a speaker for TEDx, MarketingWeek Live, and leading business schools, and in Forbes, Fast Company, Glassdoor, Huffpost, Monster, SUCCESS, and Career Builder. Joseph now coaches senior executives and mid-career professionals on how to elevate their personal brands.
By the end of this course, you’ll be able to understand how strong brands behave, create a clearer summary of your personal brand, and make your personal brand more credibleso you can establish yourself as a reputable professional others can trust.
Using simple but powerful branding principles from the product marketing industry, he'll help you understand what it takes to build a strong personal brand that helps you stand out in your professional circles and support your career ambitions.
What other students have said about this course:
"I thoroughly enjoyed Joseph's personal branding workshop. He does an excellent job of illustrating clear and actionable tactics for how to present your unique brand in the most impactful way. I gained some great insights on personal branding best practices that I can immediately implement to enhance my professional profile!" -Adrianne F., Marketing Manager at Bloomberg Media, New York City
"Joseph covered personal brand development in a very clear, engaging way, and I was able to immediately apply the lessons I learned to strengthen my own personal brand." -Fazian Z., Periodontist, Manchester, UK
“Joseph has a well earned reputation as a dynamic speaker who conducts presentations which are always visually engaging and current. He was consistently rated by our internationally diverse business audience as one of the most useful speakers who offered concrete takeaways.”-Sarmini G, Career Management Expert, London, UK
Who this course is for:
- Mid-level professionals who want to learn how to use personal branding to create career opportunities.
- Professionals who want to effectively express their strengths without being too self-promotional.
- Small business owners looking to more clearly define their unique offerings
- Anyone who wants concrete tips on how to improve your social media profiles
- Anyone who wants to use branding techniques to enhance your career prospects
Joseph Liu is a internationally recognized career consultant, keynote speaker, contributing writer to Fast Company and Forbes, and host of the Career Relaunch® podcast with listeners in 163 countries. He helps professionals relaunch their careers by more powerfully marketing their personal brands. His work is informed by 10 years of global, client-side marketing experience in the US & UK managing brands including Glad, Liquid-Plumr, Gü Puds, and Häagen-Dazs, his involvement with four major brand relaunches, and 700+ hours of professional career coaching. He uses consumer branding and marketing principles to help professionals and business owners build & relaunch their personal brands.
He's been a featured speaker for Microsoft, VMware, Red Bull, TEDx, MarketingWeek Live, Management Today, General Assembly, and The Guardian. Over 60,000 attendees from 65 countries have attended his workshops at top companies and institutions including VMware, LEK Consulting, London School of Economics, Michigan Ross School of Business, Kellogg School of Management, Harvard University, London Business School, Oxford Business School, Cambridge Business School, ESADE Business School, Bocconi School of Management, Nova School of Business and Economics, Imperial Business School, and HEC Paris Business School.
His career advice has been featured in leading publications including Forbes, Fast Company, Yahoo Finance, Glassdoor, HuffPost, Monster, Management Today, Motley Fool, Career Builder, BALANCE, The Muse, Real Simple, Ladders, SUCCESS, and Marketing Week. He’s also appeared as a TV guest on CGTN’s Global Business America and esteemed podcasts like Slate's How To, How to Find Your Dream Job, How to Be Awesome at Your Job, SiriusXM's Career Talk, Lifehacker Upgrade, Aspire and Inquire, Cheeky Scientist, and Young Entrepreneur’s Journey.
He hosts the award-winning Career Relaunch® podcast, featuring inspiring career change stories. As one of the top 5% most downloaded podcasts in the world, the podcast has ranked as a top 20 career podcast in the US, UK, Canada, Australia, and Singapore. The show’s been named a “top business podcast for entrepreneurs” in Forbes, the “best podcast for transitioning to a new career” in Glassdoor, and a top podcast to "help you find a job” in Business Insider.
He received his Associate Certified Coach (ACC) credential from the International Coach Federation, MBA from the University of Michigan, Ross School of Business, and Bachelors of Arts in Psychology from Northwestern University.