Personal Branding: Strengthen Your Professional Reputation
4.5 (271 ratings)
Course Ratings are calculated from individual students’ ratings and a variety of other signals, like age of rating and reliability, to ensure that they reflect course quality fairly and accurately.
2,742 students enrolled

Personal Branding: Strengthen Your Professional Reputation

Stand out to hiring managers, land your next promotion, and reach more clients
4.5 (271 ratings)
Course Ratings are calculated from individual students’ ratings and a variety of other signals, like age of rating and reliability, to ensure that they reflect course quality fairly and accurately.
2,742 students enrolled
Created by Joseph Liu
Last updated 2/2019
English [Auto-generated], Indonesian [Auto-generated], 4 more
  • Italian [Auto-generated]
  • Polish [Auto-generated]
  • Romanian [Auto-generated]
  • Thai [Auto-generated]
Price: $199.99
30-Day Money-Back Guarantee
This course includes
  • 1.5 hours on-demand video
  • 11 downloadable resources
  • Full lifetime access
  • Access on mobile and TV
  • Certificate of Completion
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What you'll learn
  • Learn how personal branding can accelerate your career
  • Define your personal brand using proven branding principles
  • Summarize your personal & professional qualities in a clear, convincing way
  • Use social media to authentically reinforce your personal brand
  • Communicate your unique strengths on your resume & cover letter
  • Basic familiarity with social media (LinkedIn, Twitter, Facebook)

Build a stronger personal brand to stand out and strengthen your professional reputation.

Define What Makes You Unique in this Personal Branding Course Built on Proven Branding Principles.  

·       Understand key principles of branding

·       Uncover how personal branding can benefit your career

·       Clarify your unique professional value

·       Build your reputation usingsocial media 

·       Create more focused job search materials

Having a clear personal brand can reinforce the value you can offer to open up more professional opportunities.  

In this course, you'll learn how to use branding principles to create a clearer summary of your unique personal brandand make it more credible and believable using social media and job search materials.

Having a strong personal brand can help you become a more sought-after professional, allowing you to stand out to hiring managers, land your next promotion, or reach more clients.

Content & Overview

I designed this course for the aspiring professional who wants to clearly communicate your unique strengths and skills in an authentic, believable way without sounding too self-promotional. 

Leveraging proven branding and marketing principles, you’ll learn simple techniques you can start using today to build and reinforce your unique professional value. This course walks you through how to: 

  1. Strengthen your professional reputation using proven branding techniques 

  2. Create a personal brand that supports your career ambitions

  3. Define your personal brand using a simple 4-part framework

  4. Communicate your personal brand in your job search materials

  5. Leverage social media platforms to reinforce your skills and strengths

This 90-min course ncludes real-world case studies, interactive exercises, helpful resources, and simple techniques you can begin applying right away to your career. With so many personal branding courses out there, this course hones is uniquely built on the backbone of marketing principles used by reputable brands and products. 

This course is taught by Joseph Liuwhose mission is to help aspiring professionals relaunch their careers to do more meaningful work. As a personal branding consultant and former blue-chip brand marketer with 10 years' global industry experience relaunching five US & UK brands, Joseph’s been featured as a speaker for TEDx, MarketingWeek Live, and leading business schools, and in Forbes, Fast Company, Glassdoor, Huffpost, Monster, SUCCESS, and Career Builder. Joseph now coaches senior executives and mid-career professionals on how to elevate their personal brands.  

By the end of this course, you’ll be able to understand how strong brands behave, create a clearer summary of your personal brand, and make your personal brand more credibleso you can establish yourself as a reputable professional others can trust.

Using simple but powerful branding principles from the product marketing industry, he'll help you understand what it takes to build a strong personal brand that helps you stand out in your professional circles and support your career ambitions.   

What other students have said about this course: 

  • "I thoroughly enjoyed Joseph's personal branding workshop. He does an excellent job of illustrating clear and actionable tactics for how to present your unique brand in the most impactful way. I gained some great insights on personal branding best practices that I can immediately implement to enhance my professional profile!" -Adrianne F., Marketing Manager at Bloomberg Media, New York City

  • "Joseph covered personal brand development in a very clear, engaging way, and I was able to immediately apply the lessons I learned to strengthen my own personal brand." -Fazian Z., Periodontist, Manchester, UK

  • “Joseph has a well earned reputation as a dynamic speaker who conducts presentations which are always visually engaging and current. He was consistently rated by our internationally diverse business audience as one of the most useful speakers who offered concrete takeaways.”-Sarmini G, Career Management Expert, London, UK

Who this course is for:
  • Mid-level professionals who want to learn how to use personal branding to create career opportunities.
  • Professionals who want to effectively express their strengths without being too self-promotional.
  • Small business owners looking to more clearly define their unique offerings
  • Anyone who wants concrete tips on how to improve your social media profiles
  • Anyone who wants to use branding techniques to enhance your career prospects
Course content
Expand all 24 lectures 01:41:41
3 lectures 09:55
  • Joseph's welcome
Preview 00:25
  1. Objective
  2. Agenda
  3. Who this course is for
  4. How to get the most out of the course
  5. What you’ll gain
Preview 05:08
  • Joseph’s professional & educational background 
  • How to contact Joseph
Preview 04:22
4 lectures 17:05
  1. Brand association exercise
  2. What do you stand for
Branding warm-up
  1. Brand identity warm-up
  2. 4 characteristics of strong brands
4 characteristics of strong brands
  1. What is a brand?
  2. 4 components of a brand
  3. Consumer product examples
Branding principles
  • Recap on product branding principles
5 lectures 18:32
  1. Personal brand exercise
Personal branding warm-up
  1. Benefits of personal branding
  2. Personal branding defined
Preview 03:57
  • 4 part framework to define your personal brand
4-part personal branding framework
  1. Joseph’s personal brand
  2. 3 ways your personal brand can help you
Case study & application
  • Recap of personal branding
9 lectures 42:23
  • 3 keys to creating a strong brand
Principles of standing out
  • Why social media matters with hiring
Preview 02:03
  • Understanding Google people search results
Google visibility
  • Facebook privacy check
Facebook privacy controls
  1. Key stats 
  2. Focusing your LinkedIn profile
LinkedIn refinements
  1. Key stats 
  2. Refining your Twitter profile
Twitter refinements
  • Key stats
  • The opportunity with Medium
Medium profile creation
  • 3 ways to amplify your brand
Your network
  1. Cover letter tips
  2. CV pointers
  3. Recruiter snapshot
Job search materials
1 lecture 02:31
  • Recap & review
Wrap up
2 lectures 11:15

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