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- Make their brand well known
- Understand how to position their brand
- Basic business
- Good understanding of your reputation in the market place
"Personal Branding" refers to establishing and promoting what you stand for, who you are and who should work with you. Your personal brand is the unique combination of skills and experiences that make you unique, in demand and the ideal choice for your ideal client or customer. Effective personal branding will differentiate you from other professionals in your field.
Entrepreneurs with a powerful personal brand are paid significantly more.
When it comes to building a personal brand, some people think the process is too time consuming, or not that important. Yes - you will have to devote time and energy into branding yourself effectively. Do you want to be known as the leader in your field, or the person who posts cat videos?
But the idea that building a personal brand is unimportant is just not true, and here’s why: People Google You All the Time!
So whether you want a personal brand or not, you have one. The question is: "Is the Personal Brand you have, the one you want?"
If you have not paid any attention to your branding, then it likely is NOT.
In this course, Scott Paton and Ricky Shetty share how they developed their personal brands as they travel around the world.
How to build your brand
What your Niche is
How to market your brand
Connect with your Tribe
The power of email marketing to build your brand
Why Social Media is so powerful
Real Life Case Studies
And much more...
There has never been a better time to use your personal brand to grow your business.
Enrol today! You'll be happier and wealthier!
- Digital Nomads
- Small Business Owners
Recommended book: "Start With Why" by Simon Sinek.
Ricky and Scott share the importance of having a clear mission, vision and understanding of your values.
Breaking the massive categories into smaller, more manageable groups that you can target easier, is called finding your Niche. So for example, if your business is weight loss, then you may focus on men who are 40 years old and older, overweight and an executive. This would be your Niche.