BRANDING MASTERY - How to build up an amazing Personal Brand
2.9 (18 ratings)
Course Ratings are calculated from individual students’ ratings and a variety of other signals, like age of rating and reliability, to ensure that they reflect course quality fairly and accurately.
7,705 students enrolled

BRANDING MASTERY - How to build up an amazing Personal Brand

Position yourself as The Authority in your field. Make the First Impression that builds your Reputation
2.9 (18 ratings)
Course Ratings are calculated from individual students’ ratings and a variety of other signals, like age of rating and reliability, to ensure that they reflect course quality fairly and accurately.
7,705 students enrolled
Last updated 9/2018
English
English [Auto]
Current price: $129.99 Original price: $199.99 Discount: 35% off
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This course includes
  • 2.5 hours on-demand video
  • Full lifetime access
  • Access on mobile and TV
  • Certificate of Completion
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What you'll learn
  • Make their brand well known
  • Understand how to position their brand
Requirements
  • Basic business
  • Good understanding of your reputation in the market place
Description

"Personal Branding" refers to establishing and promoting what you stand for, who you are and who should work with you. Your personal brand is the unique combination of skills and experiences that make you unique, in demand and the ideal choice for your ideal client or customer. Effective personal branding will differentiate you from other professionals in your field.

Entrepreneurs with a powerful personal brand are paid significantly more.

When it comes to building a personal brand, some people think the process is too time consuming, or not that important. Yes - you will have to devote time and energy into branding yourself effectively. Do you want to be known as the leader in your field, or the person who posts cat videos?

But the idea that building a personal brand is unimportant is just not true, and here’s why: People Google You All the Time!

So whether you want a personal brand or not, you have one. The question is: "Is the Personal Brand you have, the one you want?"

If you have not paid any attention to your branding, then it likely is NOT.

In this course, Scott Paton and Ricky Shetty share how they developed their personal brands as they travel around the world.

You'll discover:

  • How to build your brand

  • What your Niche is

  • How to market your brand

  • Connect with your Tribe

  • The power of email marketing to build your brand

  • Why Social Media is so powerful

  • Real Life Case Studies

  • And much more...

There has never been a better time to use your personal brand to grow your business.

Enrol today! You'll be happier and wealthier!

Who this course is for:
  • Entrepreneurs
  • Digital Nomads
  • Small Business Owners
Course content
Expand all 14 lectures 02:26:24
+ Introduction
3 lectures 23:45

Scott and Ricky talk about the fundamentals of Personal Branding.

Preview 06:57

Discover why personal branding is so important to the growth of your business.

WHY IS PERSONAL BRANDING IMPORTANT?
10:20
+ BUILDING YOUR BRAND
2 lectures 29:25

Recommended book: "Start With Why" by Simon Sinek.

Ricky and Scott share the importance of having a clear mission, vision and understanding of your values.

Preview 11:50

Breaking the massive categories into smaller, more manageable groups that you can target easier, is called finding your Niche. So for example, if your business is weight loss, then you may focus on men who are 40 years old and older, overweight and an executive. This would be your Niche.

Figuring our what your Niche is and who your Avatar Is
17:35
+ MARKETING YOUR BRAND
3 lectures 47:23

Should you email daily, weekly and monthly? The answer will surprise you.

Email Marketing
15:09

Discover how to use Social Media to grow your following. Learn about a social media star who gets 700,000 views within 9 hours of posting, and how you can do the same.

Social Media and Connecting With Your Tribe
16:24

Scott and Ricky teach how they use blogging, podcasting and video to reinforce their brand and increase the exposure of their brand. being consistency is crucial to successful brand creation.

Blogging, Podcasting and YouTube
15:50
+ CASE STUDIES
4 lectures 32:34

How do you start branding yourself? Ricky shares how he uses his name in his domain name.

RickyShetty.com
04:38

Ricky shares how he started his DaddyBlogger brand.

DaddyBlogger.com
05:26

Ricky and Scott talk about their Digital Nomad Mastery brand and how they developed it over the past few years.

DigitalNomadMastery.com
05:52
Scott Paton
16:38
+ Conclusions
2 lectures 13:17
Wrap Up
05:55
[Bonus]
07:22