Personal Branding Blueprint

Find out more about what we're going to cover in this section.

I wanted to tackle a few of the limiting beliefs, particularly when we label people as “Experts” , “SMEs”, “Gurus” etc.

What does that mean? Why do we label them as such? Is the difference between them and us that large?

The answers might surprise you.

I’ll share with you one of the most important findings I’ve had, specifically on what one of the most efficient ways to receive Specialised Knowledge is in any industry.

I’ve included this PDF to help you with some scripts in case you don’t know what the best way to approach these top players is.

We’ll dive into Specialised Knowledge (SK) and understand the fact that it’s absolutely crucial to obtain it & that it is present in any domain.

We’ll look at how to make sure we derive specialised information from books. Lecture also includes hacks on how to make this process extremely efficient and maximise output.

Another awesome source for information - don’t confuse this with general news. We’ll also talk about information diets.

We’ll briefly explore the contents of this Section and how it fits in the overall puzzle.

We’ll look at why this is an efficient tactic and how it will position yourself as an authority. There are a lot of added benefits to pursuing this tactic.

We take things a step further and explore what the aspects of building your own website are. We won’t go into details on how to do this, but I’ll give you a lot of tips. This is an essential aspect of AP.

This is one of my favourite tactics and I believe it’s a shortcut to becoming an Authority in any domain.

This tactic will preferably make use of content that you’re already creating on a consistent basis. We’ll look at how do it & what kind of online services will help us bring it to reality.

We’ll look at how to prepare a 1 pager PDF that will instantly bring you recognition in meetings & at networking events.

This is a strategy that is relatively easy to put in practice.We’ll go into how to approach Universities for these events & how to position yourself so that you land it.

This is one tactic that I recommend to all of my connections. Apart from the financial benefits, this will do wonders for any professional. We’ll look at it in depth in this lecture.

Why speaking at conferences an events can bring a huge boost to your image. I’ll tell you what kind of events to explore & what you should do in their aftermath.

Many people don’t realise it’s within their capability to become an authority at work. We’ll explore some ways to do this in this lecture.

Even though we’ll explore the Mastermind topic later as well, speaking with your close group of peers is an opportunity we’ll discuss in this lecture. It’s one of my favourite things to do.

A lecture about tangible results and how you should look to talk about your accomplishments in different scenarios - when you’re applying for a job, promotion, when you’re pitching a potential client or an investor

It’s time to take action and put some of these strategies in motion. Only by taking action will you get the full benefits of this course.

Exploring how having a congruent & large presence on Social Media will allow to to grow your footprint & branding online.

• If we don’t take a website into account, I believe a great LinkedIn profile is key to branding yourself the right way. We’ll explore more on the topic including what aspects to look out for when developing your profile.

A case study of one of my most successful students and how he managed to completely transform his LinkedIn profile into a Social Media "Masterpiece".

We’ll quickly look at how having a Facebook Page where you post consistently can aid your branding efforts.

We’ll look at Twitter & Instagram and how they can - depending on your particular situation - grow your Personal Brand even more.

We’ll talk about the explosion of video consumption online & why you should explore YouTube channels, Hangouts & Podcasts as a method to make yourself well-known.

It’s one of my favourite lectures because it’s a detail that many ignore, but it makes a huge difference when networking. I’ll give you some secrets and tell you what it should include so that you absolutely blow away your newest contacts.

As usual with every Section, we’ll take action on the concepts that we discussed.

A look at what makes this Section one of my favourites - I’m really passionate about everything you’re about to hear.

I want to talk to you about routines and why I believe having one is absolutely crucial if you want to be successful. I’ll share my thoughts, my routine and hopefully inspire you to make a few changes in your everyday life.

I’ll be putting 2 perspectives face to face - having a consistent routine vs having the flexibility to do what you want. Many people think they prefer the second option, but to my surprise (and in my own life) I’ve discovered that the former is preferable.

I believe in will power, but I also believe we’re all flawed as human beings. That’s why you always have to implement systems that hold you accountable and ensure that you don’t go away from your goals.

A concept that has literally changed my life - I’m grateful for having a supportive Mastermind Group. I want to share a few aspects with you hoping that you will pursue your own such groups.

3 interrelated and essential aspects of our everyday life. Here’s my take on how we should approach each and how they can allow you to achieve success.

My suggestions as to how the Monthly Plan for becoming an AF could look like.

Some people think it’s not important, but I believe the way you dress has an impact on how people perceive you.

Now that we’ve gone through the whole course, let’s take action and implement these hacks.