
Personal branding mindset to get you heading in the right direction. With personal branding, the long-term vision is to be better than the top 1% of experts in your niche.
Define and target a niche within a market to achieve specialization and differentiation, making it easier to win clients and referrals; Amazon and Facebook began in small niches.
Identify a passion-driven niche and showcase expertise to build a standout personal brand. Study success stories from bloggers, podcasters, and media experts who leveraged consistent content and media exposure.
Use this template to map your self-branded business, defining your niche, missions, and a marketing and monetization plan; download the worksheet to guide content creation.
Identify why ads on your site or YouTube channel slow growth and yield modest returns. Learn why sponsorships and affiliate products often harm your brand and delay long-term monetization.
Learn proven monetization strategies for a personally branded business, from dominating niches with top-selling books or courses to high-ticket coaching, memberships, and sponsorships that generate subscription revenue.
Choose a single, consistently used portrait photo across your web presence, captured affordably with an iPhone and basic Photoshop, or invest in a professional photographer for enhanced branding.
Learn to craft a clear, 1–3 sentence personal brand pitch using fill-in-the-blanks to articulate your specialization, audience reach, and the value you offer.
Master online reputation management to grow your personal brand and revenue by positioning you as professional and trustworthy across LinkedIn, books, and courses, and shaping Google search results.
Craft a compelling LinkedIn profile for personal branding by building a strong byline, completing the about and experience sections, and using a professional photo to boost visibility and client engagement.
Learn how to rank your social media profiles on Google by using your name or brand, keeping profiles updated, and posting regularly to project a strong personal brand.
Learn to secure interview appearances on podcasts and radio to rank your name on Google, boost SEO, and showcase thought leadership via radio guest list and podcast guests.
Create a self-branded website with a strong about-us page to boost credibility, improve search engine optimization, and showcase your achievements, linking to social profiles for maximum online impact.
Create a fast, free one-page online resume with your photo, bio, and social links, so visitors quickly learn what you do and your name ranks on Google.
Learn to rank your name on Google with YouTube videos by optimizing titles, descriptions, and tags for your personal brand; create a bio video to boost visibility, even without interviews.
Manage your personal brand by removing or downranking negative mentions through polite outreach, offers or incentives, and by building positive content to push harmful results further down search pages.
Use the Google keyword tool to see monthly searches for your name, revealing your online presence and the potential clients and opportunities in personal branding and reputation management.
Discover how a free Linktree hub centralizes all your links—from Twitter and Instagram to your website—into one shareable page. Organize, embed content, and collect donations with a free forever plan.
Set clear show goals beyond immediate money and minimize friction to maximize growth and engagement. Delay monetization and plan sponsorships as audience size scales to achieve long term outcomes.
Learn to repurpose content across platforms through live streams, short and long form videos, blogs, and podcasts to boost traffic, branding, and long-term products like courses and books.
Explore monetization options for a show, comparing ads, affiliate marketing, sponsorships, and selling your own products. Balance engagement and keep traffic in your brand ecosystem.
Balance high content quality with a sustainable publication cadence—whether daily, weekly, or monthly—launch with a backlog and grow your show toward millions without overwhelming you.
Explore how combining newsy and evergreen topics can dominate a niche and sustain long-term traffic across search engines, with examples like the Google Panda penalty.
Lead compelling, preplanned live sessions with a clear schedule and engaging opening, invite questions, and foster a party-like atmosphere to grow audiences through consistency and cross-pollination with pre-recorded videos.
Restream.io lets you broadcast one live stream to 30 destinations, including YouTube, Twitch, Instagram, and Facebook, with analytics and a unified viewer chat.
Harness Instagram algorithms to drive rapid growth, build a brand and audience, and convert engaged followers into true fans and loyal customers through trust, engagement, and strategic selling.
Learn how Instagram's feed, stories, explore, and reels algorithms rank content, with practical tips to take advantage. Based on Adam Mosseri's official guidance.
discover how instagram's feed ranks posts using recency, engagement signals, and user interest. leverage formats like photos, videos, and carousels with authentic engagement to boost visibility while following guidelines.
Master using Instagram stories to attract new followers and re-engage existing ones with pinned, value-packed content. Balance warmth, quality, and strategic promotion to convert followers into buyers.
Explore how the Instagram discover algorithm ranks posts by information about the post and engagement. Plan and boost your content to engage followers, re-engage audiences, and attract new users.
Explore how the Instagram explore algorithm surfaces posts based on engagement, signs of interest, and the speed and acceleration of engagement (likes, comments, shares, saves) to drive trending exposure.
Learn how the Instagram reels algorithm prioritizes entertaining, valuable content and user engagement signals—likes, saves, shares, comments—and creator activity to promote long-term growth.
Master carousel posts to tell a compelling story, boost engagement, and use up to ten slides to showcase events, venues, and moments; create by selecting multiple items when posting.
Learn how hashtags and fake followers create social proof in a case study on hiring influencers for Instagram marketing, while comparing inbox messages, pricing packages, and ads versus influencer promotions.
Enable insights on your creator or business account to access post analytics, audience engagement, and profile traffic, and use the data to grow your Instagram presence.
Edit short videos under 60 seconds for YouTube Shorts, Instagram Reels, and TikTok using quick cuts, captions, and pattern interrupts to maximize viewer retention.
Explore ten viral short-video themes for Instagram Reels, TikTok, and YouTube Shorts, including listicles, how it started vs how it's going, behind the scenes, and case studies.
Discover how social media algorithms reward retention and attention by promoting evocative, tasteful content. Learn to craft emotional hooks that boost virality while preserving self respect and audience trust.
Create response videos by commenting on well-known industry figures, using their quotes to share your insights and boost virality through timely, opinionated takes.
Use listicles as a timeless marketing strategy to boost retention and virality in short social videos, by featuring top five or top ten lists and sprinkling them intermittently.
Explore how to grow a personal brand on TikTok through a transparent case study of my music account, from zero to two thousand followers with little effort using organic strategies.
Learn how TikTok ranks videos by retention and watch time, and boost engagement, comments, and shares with compelling hooks, captions, and relevant hashtags.
Explain accounts shown in this course, noting the main active account is Alex Kennedy-Nixon and other accounts are dormant; highlight how mutual follows and engagement signals boost TikTok reach.
Create a short, easy to spell and remember screen name that is catchy and on-brand after you set up your account.
Start by building your comfort level with posting, avoid comparing yourself to successful people, and stay persistent instead of quitting.
Boost visibility on TikTok by joining challenges and trending hashtags, browse the discover page for new trends, craft videos with your unique brand flavor, and leverage rising hashtags for discoverability.
Network with others in your niche by liking and commenting on posts, using relevant hashtags, and promoting mutual support to build initial followers and long-term visibility.
Learn to kick off influencer marketing on day one using Fiverr to find creators for your TikTok, set realistic engagements, and build a compelling bio and content library before promoting.
Learn to stabilize your phone for better video by using a stand or tripod on an independent surface at head level, and choose height-adjustable and table versions for flexible angles.
Run TikTok ads to a US audience, gaining real followers from 17 to 59 and about 150 extra video views at 15 cents per follower.
See how organic posts and a single TikTok ad grew followers to over 1,000. Learn a low-cost, replicable approach with about $70 spent, and target premium audiences for scalable growth.
Learn to grow your personal brand, become an influencer in your niche, become your own boss, and gain financial independence and the rest of your career!
Once you achieve this, you will have the foundation to position yourself as a thought leader in your industry.
After that, this course will teach you how to create your "pedestal" which will give you the authority that would give you:
Real brand exposure for branding yourself as a respected influencer
Credibility and trust
Peer recognition, respect, and acceptance
Once you have peer respect and industry recognition, you are a thought leader.
After that, your job is to keep working on your personal brand to inch your way closer to the very top of thought leadership in your business field until you become the top influencer in your industry.
This course will walk you through each step of the process, help you create a plan for success that is a good fit for your unique situation, and show you the most common paths to success for self-branded businesses.
Sign up now. This course will help you stop struggling with branding yourself, finally get the traffic, sales, and recognition you have been craving.
NEW: PERSONAL BRANDING WITH LINKEDIN AND ONLINE REPUTATION MANAGEMENT
A recent addition to the course is how to create a LinkedIn profile that helps your personal branding. Your LinkedIn profile is one of the first pages that come up when people search Google for your name when they look you up. So it is very important to have a professional LinkedIn profile, and we cover that in this course.
I'll also show you personal branding strategies to appear as a top professional when someone searches for your name on Google.
INSTRUCTOR BACKGROUND
I've been an entrepreneur for 20 years, have coached 1,000+ entrepreneurs in person, taught 850,000+ students, impacted millions of entrepreneurs worldwide creating 6 and 7-figure businesses in the process, and I would love to help you.
I am an expert growth marketer and I myself have grown my personal brand and become an influencer in my niche. I create winning marketing strategies for my clients all the time. Now it is your turn to focus on your personal branding and gain the recognition you deserve.
BONUSES INCLUDED
* Lots of extra freebies, downloadable worksheets, and exercises to make the course more interactive and valuable
* Personal invitation to my Facebook community after you complete the course
* My list of 50 business-success skills when you complete the course
* Be entered to get chosen for my student of the month status and have your business featured
RESPONSIVE AND CARING INSTRUCTOR: WORLD-CLASS STUDENT SUPPORT
If you have questions, know that I am here to help! I answer 99% of student questions within 24 hours. Many students tell me that other instructors don't respond. Well, I do because
1) I care about my students.
2) I feel a responsibility to make sure that students get their money's worth from the course.
MONEY-BACK GUARANTEE
This personal branding course comes with an unconditional, Udemy-backed, 30-day money-back guarantee. This is not just a guarantee, it's my personal promise to you that I will go out of my way to help you succeed just like I've done for thousands of my other students.
Invest in your future. Enroll now.