Build a Personal Brand that Will Propel Your Career

Based on Hilary Sutton’s proven method of building a personal brand, this four-module course lays out a step-by-step process to build a personal brand so you can get new clients, new job opportunities, and feel a much-deserved sense of control.

In four modules learn how to:

• Recession-proof your career

• Take ownership of how others experience you in public (online and IRL)

• Work on your own terms

• Get into the rooms, on the stages, and into the positions that you want to be in

• Be the #1 person people think of when they need someone with your specialty

• Show people how you can be the solution to their problem

• Have more opportunities than you have time for

What’s Inside the Course

Module 1: Audit Your Online Presence & Create Your New Personal Brand

You’ve already got some kind of personal brand out there whether you put it together intentionally or not. So we start our adventure with getting clear on what your personal brand currently is and what you want it to be. We do a step-by-step audit followed by getting clarity about your goals, and then answering a question series that will tell you what your personal brand needs to contain based on your goals and personality.

Module 2: Where, When, & How to Build Your Personal Brand Online

In module two we dive into the nitty gritty tactics of what to do to build a personal brand. This is where I spill my trade secrets and give you tons of practical instruction on building a “wow” online presence. We also get crystal clear here on your 90-day goals and what you need to do to achieve them in the next 30 days and even in the next week. This is all action and plans.

Module 3: Your Elevator Pitch Guide & Template

Now that you’ve gotten clear on what your personal brand is all about and you’ve gotten tons of ideas for infusing it into every corner of the Internet, now we’re going work on your elevator pitch so you can be just as confident about sharing your personal brand in person! You’ll get an elevator pitch template and tips so you can roll into your next “so what do you do?” conversation with polish and swag.

Module 4: Social Media Manifesto & Best Practices

In this module we flesh out how you plan to approach all your social media profiles. Are all your platforms and profiles part of your personal brand? What if you want to keep some private and include content that is more personal? Here we’ll unpack how to build a thoughtful approach to your social media presence and we’ll finish up the course by walking through my ten tips for effectively leveraging social media to build your brand—including what to NEVER share online.