
In this lecture you sort the three kinds of money a project can use, see what each one asks for before it says yes, and leave with one project of your own written under the kind that fits it, so a good project stops being refused for the wrong reason.
This course is built from four disciplines: the finance function, budgeting from the line items up, cost management and the business environment.
The map of the course
A dictionary for reading lectures from other fields as company money
Three questions to ask after every lecture
A short self-diagnostic that shows which sections to watch first
Download the Funding Fit Card and fill it in for your own project.
What the role actually covers day to day
The organisational structure of a finance function
Working with the chief executive and with the board
Working with auditors
An overview of strategy and the types that exist
Risk analysis and strategic focus
Forecasting
Acquisition strategy and outsourcing
Where finance sits in risk management
Managing currency risk
Managing interest rate risk
Fundamentals of accounting control
The nature of risk
Preventive against detective controls
The principles behind both
The cash conversion cycle
Free cash flow and reinvestment
The break-even point
Return on capital
Acquisition strategies, and why most of them fail
Due diligence, and the marks of a good target
Valuing the company and choosing the form of payment
The legal side, and integration after the deal closes
What budgeting gives you, and what it costs
The problems every budget process runs into
Setting targets without a budget at all
The rolling forecast, and reporting against it
Psychological pricing, cost plus, dynamic pricing
Freemium, premium and value-based
Pricing online
Price elasticity, and the non-price determinants of demand
What finance is accountable for in a capital decision
Bottleneck analysis
Net present value analysis
The payback method, and where it misleads
Forecasting cash
Cash gaps, and seeing them coming
Cash concentration
Notional pooling
Investment policy and strategy
Repurchase agreements, deposits, commercial paper
The money market and government debt instruments
Bonds, primary and secondary markets, the effective interest rate
An overview of the instruments
Invoice discounting, factoring, inventory financing
Leasing and long-term loans
The alternatives to borrowing at all
An overview of the instruments
Restricted and unrestricted stock, and warrants
Angel investors and venture capital
Crowdfunding
What a rating actually is
How the rating process runs
What it changes for your cost of money
The arguments for going public
The arguments against, which get less airtime
How an initial public offering works
The New York Stock Exchange
NASDAQ and Toronto
Delisting, and what leads to it
The quarterly earnings call
The road show
Regulation around what you may say and when
Interim reporting
Earnings per share
Reporting formats
Direct stock purchase plans
Employee stock plans
Dividend reinvestment
Options
The types of system involved
Selecting technology against the strategy rather than the demo
Cloud technology and enterprise resource planning
Sales automation
The role of budgeting in a business
What can be budgeted at all in a function
Optimisation options
Linking the budget to what the business is trying to do
What comes first, the budget or the strategy
Gathering the information, and which figures to analyse
Where market benchmarks come from
Calculating the return on what you are asking for
The key metrics behind the spend
The line items
How not to spend more than you planned
Managing the budget flexibly through the year
What the payroll consists of, and how it gets budgeted
Budgeting for unfilled positions
Bonus budgeting
Benefits and overheads
A flexible format that survives a mid-year cut
Internal against external providers
Building the business case
Evaluating what it produced
Budgeting for the main systems
Additional software
The costs nobody puts in the plan and everybody spends
This course contains the use of artificial intelligence.
Corporate finance is usually taught as a set of formulas, which leaves the impression that the job is arithmetic. Accounting does the arithmetic.
The actual job is two questions, and both answers get argued with
Where does the money come from, and where does it go. That is the whole discipline. Everything else — the models, the ratios, the discount rates — exists to make those two answers defensible in a room where several people have opinions and one of them controls your budget. Which is why finance people who only know the formulas lose those rooms: they can calculate a net present value but cannot explain why this project and not the other one, or what happens to the cost of borrowing if the rating slips a notch.
What this course covers
Forty lessons, arranged the way the money moves. The function first: the role and the structure around it, working with the board and the auditors, strategic planning and forecasting, currency and interest rate risk, preventive against detective controls, and the numbers that show whether any of it works — the cash conversion cycle, free cash flow, break-even, return on capital. Then deals and price: acquisition strategy and why most of them fail, due diligence, valuing a target, forms of payment, integration afterwards, budgeting and the rolling forecast, setting targets without a budget at all, and nine approaches to pricing including elasticity. Then money in: capital budgeting with net present value and payback, cash forecasting and cash gaps, investment policy across deposits, commercial paper, the money market, government debt and bonds, raising money through debt via factoring, leasing and long-term loans, and raising it through equity via angels, venture capital and crowdfunding. Then how it looks from outside: credit ratings and the process behind them, the arguments for and against going public, how an offering works, the exchanges, delisting, the quarterly earnings call, the road show, interim reporting and earnings per share, employee stock plans and options. Then a budget built from the line items up, with market benchmarks and a return calculation behind the request. Then cost management as a discipline: reading a large recurring bill, allocation and chargeback, reserved capacity, unit economics, and a ninety-day rollout. Finally the environment: STEEPLE, Porter's five forces, the Boston matrix, inflation, interest rates, central banks, regulation, international institutions, and what demographics do to a business plan.
Two blocks were recorded for a support-function audience
The budgeting block builds the budget of one specific function down to individual line items, and that is exactly why it is here — corporate finance courses rarely show a budget being assembled from the bottom, with market benchmarks and a return calculation attached to the request. The technique is the same whichever department you are building it for. The environment block has a departmental angle in one lesson of eight; the other seven are macroeconomics, regulation and competitive analysis with no industry attached. The cost management block was recorded around cloud spending, which is a specific category rather than a universal one — the allocation, chargeback and unit economics machinery transfers to any large recurring cost, the examples do not.
Who is teaching this
I am Mike. I built the people system at Preply as it became a unicorn, and I have worked at Wargaming, iDeals and Alfa-Bank. More than 1.6 million students have enrolled in my courses across 185 countries, and over 150,000 specialists have gone through my programmes. I hold PHRi and SHRM-CP certifications and represent HRCI in more than ten countries.
What is included
Lifetime access to all 40 lessons
Active instructor support in the Q&A section
A Udemy Certificate of Completion
Working material: the net present value and payback methods, the due diligence checklist, the debt and equity instrument maps, the rolling forecast, the budget build-up with benchmarks, the cost allocation models, and the unit economics structure
Twenty lessons on the finance function itself, rather than a chapter on it
Where to start
Take the last spending decision above your signing limit that you were asked to support. Write down the argument you actually used. If it was "it is in the budget", that is the gap this course closes. Enrol now and start today.