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Performance Marketing
Rating: 4.2 out of 5(69 ratings)
262 students

Performance Marketing

Performance Marketing
Created byGreyCampus Edutech
Last updated 10/2024
English
English [Auto],

What you'll learn

  • Understand essential marketing concepts like market segmentation, consumer behavior, and the evolution of marketing.
  • Dive into paid ad campaigns, search marketing, Facebook ads, and remarketing.
  • Gain hands-on experience with search marketing, including keyword research and campaign optimization.
  • Facebook Ads: Set up live Facebook ad campaigns, from targeting audiences to optimizing performance.
  • SEO: Learn the fundamentals of search engine optimization to improve organic traffic and visibility.

Course content

6 sections • 11 lectures • 9h 17m total length

  • Marketing - Then and Now41:48

    Trace marketing's shift from traditional media to measurable, data-driven digital campaigns. Apply media planning, ROI, and A/B testing across channels like social media, influencer marketing, and e-commerce to drive performance.

  • Types of Digital Marketing (Paid Ad campaigns)41:14

    Explore how performance marketing blends data-driven digital channels, from social media and content marketing to influencer and user generated content, with paid and organic strategies, personalization, and mobile targeting.

  • Assignment
  • Quiz

Requirements

  • Basic knowledge of marketing.
  • Familiarity with online tools like Facebook Ads or SEO practices is helpful.

Description

Welcome to the Performance Marketing course! This comprehensive program is designed to give you a strong foundation in digital marketing while diving deep into the world of paid advertising and performance-driven strategies. Whether you are new to the digital marketing or looking to enhance your skills, this course covers everything needed to build, optimize, and analyze marketing campaigns using industry-leading tools and platforms.

Throughout the course, you will learn essential marketing concepts like market segmentation, consumer behavior, and various forms of digital marketing. We will then move into practical applications with platforms such as Facebook Ads and Search Marketing, where you will set up real campaigns and optimize them for peak performance. You will also gain valuable insights into SEO techniques and learn how to use LinkedIn effectively for B2B marketing. Additionally, this course includes a Capstone Project, where you’ll bring together everything you’ve learned to solve real-world marketing challenges.

By the end of this course, you will be well-versed in creating, managing, and optimizing marketing campaigns across multiple platforms. You will have the skills to run paid ad campaigns, boost organic traffic with SEO, and leverage B2B strategies through LinkedIn. Get ready to become an expert in performance marketing!

Who this course is for:

  • Digital Marketers
  • Entrepreneurs & Business Owners
  • Marketing Professionals
  • Freelancers & Consultants
  • Students & Beginners
  • Anyone interested in learning practical performance marketing techniques

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