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Keep shoppingPerformance Marketing A-Z: Beginner to Advanced
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46 students
Performance Marketing A-Z: Beginner to Advanced
Master paid advertising, Google Ads, Meta Ads, analytics, A/B testing, AI, ROAS, and marketing optimization.
Created byAnalytics Academy
Last updated 7/2026
English
English [Auto],
What you'll learn
- Understand the fundamentals of Performance Marketing and how it differs from traditional marketing.
- Learn the complete Performance Marketing campaign lifecycle from planning to optimization.
- Understand the marketing funnel and customer journey.
- Set clear marketing goals and campaign objectives.
- Identify and research target audiences effectively.
- Create detailed customer personas for different businesses.
- Learn the fundamentals of paid advertising.
- Understand search, social, display, native, and affiliate marketing.
- Develop effective advertising strategies for different business models.
- Understand Conversion Rate Optimization (CRO) techniques.
- Learn how A/B testing improves campaign performance.
- Measure campaign success using key performance metrics and KPIs.
- Understand important metrics such as CTR, CPC, CPA, CPL, ROAS, ROI, CAC, CLV, and AOV.
- Understand bidding strategies and campaign optimization techniques.
- Learn how Artificial Intelligence (AI) supports modern performance marketing.
- Develop performance marketing strategies for e-commerce, SaaS, B2B, local businesses, online courses, mobile apps, and service businesses.
- Learn how to scale successful marketing campaigns.
- Avoid common performance marketing mistakes.
- Understand current trends shaping the performance marketing industry.
- Build the skills needed to start a career in performance marketing.
- Understand freelancing, agency, and in-house performance marketing career paths.
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Course content
19 sections • 19 lectures • 2h 31m total length
Requirements
- No Prerequisites Required
Description
This course contains the use of artificial intelligence. Performance Marketing has become one of the most valuable skills in modern digital marketing because it focuses on measurable results, data-driven decision making, and continuous campaign optimization. This comprehensive course provides a practical introduction to the complete performance marketing process, from understanding the fundamentals to planning, launching, measuring, and optimizing successful digital marketing campaigns.
You will learn the core principles of Performance Marketing, the marketing funnel, customer journey, audience targeting, campaign planning, budgeting, and the most widely used performance marketing channels, including Google Ads, Meta Ads (Facebook and Instagram), LinkedIn Ads, YouTube Ads, TikTok Ads, Display Advertising, Native Advertising, Affiliate Marketing, Influencer Marketing, and Email Marketing.
The course also covers essential topics such as ad copywriting, creative strategy, landing page optimization, conversion tracking, marketing attribution, analytics, A/B testing, campaign optimization, bid strategies, remarketing, audience segmentation, and the most important performance marketing KPIs, including CTR, CPC, CPA, CPL, Conversion Rate, ROAS, ROI, CAC, CLV, and AOV.
You will also discover how Artificial Intelligence (AI) is transforming performance marketing by assisting with audience research, keyword research, ad copy generation, creative brainstorming, campaign analysis, marketing reporting, and prompt engineering, while understanding the importance of combining AI with human strategy and critical thinking.
To help you apply your knowledge in real business situations, the course explores performance marketing strategies for e-commerce, SaaS, local businesses, B2B companies, online courses, mobile apps, lead generation, and service-based businesses. You will also study real campaign case studies that demonstrate how successful campaigns are planned, optimized, and scaled using data-driven decision making.
Finally, the course includes guidance on building a successful performance marketing career, covering freelancing, agency roles, in-house marketing, portfolio building, client acquisition, pricing strategies, and professional development.
By the end of this course, you will have a strong understanding of Performance Marketing, enabling you to confidently plan campaigns, analyze performance, optimize results, leverage AI effectively, and make informed marketing decisions using industry best practices.
Who this course is for:
- Anyone who wants to learn performance marketing, paid advertising, and campaign optimization to grow a business or build a marketing career.