Performance Improvement Projects for Management Consultants
4.6 (87 ratings)
Course Ratings are calculated from individual students’ ratings and a variety of other signals, like age of rating and reliability, to ensure that they reflect course quality fairly and accurately.
2,604 students enrolled

Performance Improvement Projects for Management Consultants

Practical guide how to conduct consulting project on the level of McKinsey, Bain, BCG, PwC
4.6 (87 ratings)
Course Ratings are calculated from individual students’ ratings and a variety of other signals, like age of rating and reliability, to ensure that they reflect course quality fairly and accurately.
2,604 students enrolled
Created by Asen Gyczew
Last updated 7/2020
English
English [Auto]
Current price: $132.99 Original price: $189.99 Discount: 30% off
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This course includes
  • 7 hours on-demand video
  • 1 article
  • 78 downloadable resources
  • Full lifetime access
  • Access on mobile and TV
  • Certificate of Completion
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What you'll learn
  • How to conduct a Performance Improvement Projects
  • Apply the right frameworks and techniques from your management consulting toolbox
  • Find potential improvements in Retail and FMCG
  • Analyze in Excel potential improvements in Retail, FMCG on the level of McKinsey, BCG, Bain
  • Manage efficiently a consulting project devoted to performance improvement
  • Find ways to improve the business you manage or own
  • Increase profits of the business
Requirements
  • Basic or intermediate Excel
  • Basic knowledge of economics or finance
Description

What is the aim of this course?

One of the projects you will participate during your work in management consulting is the Performance Improvement Project. You will be hired by the owner or the Board of Directors to improve the business. Those projects are extremely interesting because you will be able to make a real change, create a new reality and improve part of the business or even the whole business. There are also very difficult as you have to not only analyze areas but also find ways to improve the current situation as well as, on some occasions, implement the change. The skills that you will learn during this sort of projects will be also very useful once you move to work for regular businesses or set-up your own firm. In this course I will show you how to deliver such projects fast and efficiently. In the course you will learn the following things:

  1. How to conduct performance improvement projects

  2. How to estimate in Excel savings and improvements

  3. Where to look for performance improvements in FMCG and Retail

  4. What frameworks can be used during performance improvement projects

This course is based on my 14 years of experience as a consultant in top consulting firms and as a Board Member responsible for strategy, performance improvement and turn-arounds in biggest firms from Retail, FMCG, SMG, B2B and services sectors that I worked for. I have carried or supervised over 90 different performance improvement projects in different industries that generated in total 2 billion of additional EBITDA.  On the basis of what you will find in this course I have trained in person over 100 consultants, business analysts and managers who now are Partners in PE and VC funds, Investment Directors and Business Analysts in PE and VC, Operational  Directors, COO, CRO, CEO, Directors in Consulting Companies, Board Members etc. On top of that my courses on Udemy were already taken by more than 40 000 students.

I teach through cases, so you will have a lot of lectures showing examples of analyses, tools and end-products of Performance Improvement Projects. To make the course more realistic and applicable we will go over a simplified overall case for performance improvement as well as through a number of typical analyses from Retail and FMCG. I will also show you the frameworks you should use during Performance Improvement Projects to conduct this sort of projects fast and efficiently.  To every lecture you will find attached (in additional resources) the Excels as well as additional presentations, materials shown in the lecture so as a part of this course you will also get a library of ready-made analyses that can, with certain modification, be applied by you in your work.

Why I decided to create this course?

Performance Improvement Projects differ greatly from other consulting projects. You have to not only analyze and come up with bright ideas but you quite often also have to implement them. Many Business Analysts and Management Consultants lack the frameworks as well as the fluency in analyzing the right thing fast to deliver the results the customers expects. This course will help you become an expert in the field of performance improvement which will be extremely useful not only in consulting but also later on when you become director or you move on to build your own business. By giving you exposure to real life cases and analyses I want to improve your skills in analyzing the right things fast and implementing the improvements that you have identified.  Thanks to this course, you will know what and how to do during a Performance Improvement Project to deliver ahead of deadlines high quality products.

To sum it up, the course will help you become an expert in Performance Improvement on level of McKinsey, BCG, Bain, PwC, Deloitte, EY and other top consulting firms. That is why, I highly recommend this course not only to Consultants or Business Analysts that have to advice their customer but also to Investment Directors working for PE, Directors as well as owners / founders of businesses that need better to improve their profitability and prepare for scaling.

 

In what way will you benefit from this course?

The course is a practical, step by step guide loaded with tones of analyses, tricks, hints that will significantly improve the speed with which you understand, analyze the business considered for acquisition. There is little theory – mainly examples, a lot of tips from my own experience as well as other notable examples worth mentioning. Our intention is that thanks to the course you will learn:

  1. How to conduct performance improvement projects

  2. How to estimate in Excel savings and improvements

  3. Where to look for performance improvements in FMCG and Retail.

  4. What frameworks can be used during performance improvement projects

You can also ask me any question either through the discussion field or by messaging me directly.

 

How the course is organized?

The course is divided currently in 5 sections. Currently you will find the following sections:

  • Introduction. We begin with little intro into the course as well as some general info how the course is organized

  • How to conduct Performance Improvement Projects. In the second section I will show you how such projects should be carried out to ensure that you deliver value to the customer fast and efficiently

  • A Case Study in Performance Improvement. In this section you will be asked to solve a case study in performance improvement. I will also show you the solution and the analyses in Excel. This section will give you a flavor of how the Performance Improvement Projects look like

  • Performance Improvement Projects in Retail. In the 4th section I show you      what kind of frameworks you should use during performance improvement      projects in Retail. You will also go through a number of real life analyses from Performance Improvement Projects in Retail.

  • Performance Improvement Projects in FMCG. In the 5th section I show you what kind of frameworks you should use during performance improvement projects in FMCG. You will also go through a number of real life analyses from Performance Improvement Projects in FMCG.

 

You will be able also to download many additional resources

  1. Useful frameworks and techniques

  2. List of resources useful during a performance improvement projects

  3. Selected analyses shown in the course

  4. Links to additional presentations, articles and movies

  5. Links to books worth reading

 

At the end of my course, students will be able to…

  • Conduct a Performance Improvement Projects

  • Apply the right frameworks and techniques from your management consulting toolbox   

  • Find potential improvements in Retail and FMCG

  • Analyze in Excel potential improvements in Retail, FMCG on the level of McKinsey, BCG, Bain

  • Manage efficiently a consulting project devoted to performance improvement

  • Find ways to improve the business you manage

Who should take this course? Who should not?

  • Business Analysts

  • Management Consultants

  • Directors

  • Investment Analysts

  • Owners and founders

  • Financial Controllers

 

What will students need to know or do before starting this course?

  • Basic or intermediate Excel

  • Basic knowledge of economics or finance

Who this course is for:
  • Business Analysts
  • Management Consultants
  • Directors
  • Investment Analysts
  • Owners and founders
  • Financial Controllers
Course content
Expand all 143 lectures 07:07:37
+ Introduction
5 lectures 10:18

We begin with little intro into  the course as well as some general info how the course is organized

Preview 02:13

A few words about your humble teacher

Preview 01:47

I will show you how the course is organized

Preview 03:09

Here I will show you what to do if a blurry image appears

What to do if a blurry image appears
02:04

Here I will show you how to find additional resources attached to the coruse like Excel files, presentations, links etc.

How to find additional resources
01:05
+ How to conduct Performance Improvement Projects
6 lectures 20:48

In the second section I will show  you how such projects should be carried out to ensure that you deliver  value to the customer fast and efficiently

Preview 01:39

To put it simply the aim of Performance improvement projects is to get higher profits from the business we have today. I will discuss in this lecture what exactly you have to do to achieve it

Preview 03:05

Performance improvement consists of 3 stages. Consulting firm can participate in different form in each and one of them. In this lecture I will show you how to have to do on each and every stage of the project

Preview 04:47

Size of the project will depend on the type of the project. Since we have 4 basic type of projects I will show you how the size of the team looks like for each and every type of projects

Preview 03:13

Most consulting project are done in a bad manner. If you prepare properly you can shorten them, create more value and earn more. I will show you in this lecture how to do the project in the right order

General framework for managing efficiently a consulting project
04:02

Companies use different pricing per position. Stronger brands are obviously more expensive. In this lecture I will show you how much the project can cost depending on the scope and the firm performing it

Pricing of Performance Improvement Projects
04:02
+ A Case Study in Performance Improvement
20 lectures 50:45

In this section you will be asked to solve a case study in performance      improvement. I will also show you the solution and the analyses in Excel. This section will give you a flavor of how the Performance Improvement Projects look like

Preview 01:59

You were hired to support the new CEO of Canned Foods Incorporated in performance improvement project. In this section we will introduce the case study that you will have to solve during the next few lectures

Preview 02:34

Here I will show you part of the solution to the case study introduced in this section

Preview 04:04

Here I will show you part of the solution to the case study introduced in this section

Preview 02:36

Here I will show you part of the solution to the case study introduced in this section

Case Study – Solution – Inventory Reduction – Excel
02:56

Here I will show you part of the solution to the case study introduced in this section

Case Study – Solution – Stockouts Reduction
03:47

Here I will show you part of the solution to the case study introduced in this section

Case Study – Solution – Stockouts Reduction – Excel
02:20

Here I will show you part of the solution to the case study introduced in this section

Case Study – Solution – math behind Fire Sale
04:16

Here I will show you part of the solution to the case study introduced in this section

Case Study – Solution – Fire Sale
02:04

Here I will show you part of the solution to the case study introduced in this section

Case Study – Solution – Fire Sale – Excel
01:33

Here I will show you part of the solution to the case study introduced in this section

Case Study – Solution – Price Increase
02:23

Here I will show you part of the solution to the case study introduced in this section

Case Study – Solution – Price Increase – Excel
01:59

Here I will show you part of the solution to the case study introduced in this section

Case Study – Solution – Truck Reduction
02:03

Here I will show you part of the solution to the case study introduced in this section

Case Study – Solution – Truck Reduction – Excel
02:43

Here I will show you part of the solution to the case study introduced in this section

Case Study – Solution – Better Penetration
02:07

Here I will show you part of the solution to the case study introduced in this section

Case Study – Solution – Better Penetration – Excel
02:25

Here I will show you part of the solution to the case study introduced in this section

Case Study – Solution – New Products
02:13

Here I will show you part of the solution to the case study introduced in this section

Case Study – Solution – New Products – Excel
01:46

Here I will show you part of the solution to the case study introduced in this section

Case Study – Solution – Others
02:54

Here I will show you part of the solution to the case study introduced in this section

Case Study – Solution – Summary
02:03
+ Performance Improvement Projects in Retail
58 lectures 03:09:34

In the 4th section I show you what kind of frameworks you should use during performance improvement projects in Retail. You will also go through a number of real life analyses from Performance Improvement Projects in Retail.   

Preview 01:52

Here I will show you how I would recommend approaching the set-up for the Diagnostics phase of performance improvement

Preview 04:10

We will start with a short introduction to retail business model

Preview 04:14

I will start by showing main challenges in Retail

Main challenges in Retail
03:02

I will show you in this lecture what KPI I the retail business model driven by. This will help you understand the modeling in Excel done in next lectures

Business model of Retailer – main drivers
02:12

Here I will show you how to model the Retailer business in Excel.

Business model of Retailer in Excel – transaction version – 1 store
03:58

Here I will show you how to model the Retailer business in Excel.

Business model of Retailer in Excel – transaction version – retail chain
04:04

Here I will show you how to model the Retailer business in Excel.

Business model of Retailer in Excel – sq m version
01:07

Here we will do a short intro into the next part of the section where we will discuss frameworks

Let's move to frameworks
00:28

Here I will show you useful fraemworks for performance improvement projects in retail

Why you need frameworks
01:35

Issue tree is a simple yet powerful concept used in consulting for structuring discussion and picking the right topics to concentrate on. In this lecture I will show you the principles of using it as well as a practical example

Issue tree – introduction
01:44

In this lecture I will show you how the issue tree could look like for a retailer 

Preview 03:47

Here I will show you the general framework for increasing the sales in retail

Preview 03:33

Here I will show you the general framework for increasing the margin in retail

Increasing margins framework – Retail & B2C Services
03:14

Here I will show you the general framework for decreasing the costs in retail

Cost reduction framework
03:01

Here I will show you the general framework for decreasing the costs of stores in retail

Cost reduction framework – Stores
04:02

Here I will show you the general framework for decreasing the costs in the headoffice in retail

Cost reduction framework – Head Office
01:58

Here we will do a short intro into the next part of the section where we will show you examples of analyses done during consulting projects

Let's move to case studies
00:39

Here I will do an overview of cases and analyses I will show you in this section

Preview 01:55

Imagine that you are working for a fashion discounter that operates a retail chain in Easter Europe. You have to find ways to increase the profitability for this firm

How to increase the profitability of a retail chain – Problem
01:36

Here I will show you part of the solution to the case study introduced in this section

How to increase the profitability of a retail chain – Solution – Sales Increase
03:17

Imagine that you are working for a fashion discounter that operates a retail chain in Easter Europe. You have to find ways to increase the profitability for this firm

How to increase the profitability of a retail chain – Solution – Cost Reduction
04:09

In Retail you have space that you divide among different product groups. For every group you should calculate the total margin using sales density, % Gross Margin and space allocated to specific group. You have to analyze their performance and decide how to split the space. In this lecture I will show you the general concept

Product range analysis – Introduction
01:51

Here I show an example of a product range analysis

Product range analysis – Example
03:30

We will continue with the example from previous lecture. In this  example of single store when we look at the sales and inventory level it is clear that there is too much stock. Let’s see what we can do about it

Inventory analysis – Introduction
03:10

We will continue with the example from previous lecture. In this  example of single store when we look at the sales and inventory level it is clear that there is too much stock. Let’s see what we can do about it

Inventory analysis – Excel
03:12

If you are present on specific market you want to know when you will reach a saturation market – the maximal number of shops that will not cause much cannibalization. I will show you how to approach this subject

Saturating existing markets – Introduction
01:11

We will now try to check in practice how to find saturation point for a retailer. In this lecture I will introduce the case that we will work with for the next few lectures. You will be asked to find the saturation for grocery store operating in Poland

Saturating existing markets – Data for the case study
03:12

In this lecture we solve previously introduced case.

Saturating existing markets – Number of Stores
03:09

In this lecture we solve previously introduced case.

Saturating existing markets – Stores by concepts
03:04

In this lecture we solve previously introduced case.

Saturating existing markets – Concept & Space
03:46

In this lecture we solve previously introduced case.

Saturating existing markets – Solution in Power Point
01:57

Creating an expansion strategy requires you to do a number of things. I will show you in this lecture how to approach this subject

Expansion strategy into other countries – Introduction
02:48

In this lecture I will start the case study that we will be solving for the next few lectures. Imagine that you are a Spanish fashion retailer and you want to figure out which countries you should enter. Therefore, you prepare a ranking of countrires that show attractivness and the size of each and every market.

Expansion strategy into other countries – Case Introduction
02:17

In this lecture we solve previously introduced case.

Expansion strategy into other countries – Data for the case study
03:44

In this lecture we solve previously introduced case.

Expansion strategy into other countries – Which function to use
04:53

In this lecture we solve previously introduced case.

Expansion strategy into other countries – Solution in Excel
03:32

Expansion strategy into other countries – Solution in Power Point

Expansion strategy into other countries – Solution in Power Point
02:30

This case will show you how to compare the non-comparable. I will show you what to do in situation when you have different tariffs and straightforward comparison is virtual impossible

Convenience stores – Analysis of tariffs – Introduction
03:38

In this lecture we will give you some tips how to approach the case and show you the usage of the proper Excel functions

Convenience stores – Analysis of tariffs – Tips how to do it
04:36

In this lecture we solve the case with you, show you the outcome, interpret it and give you examples how the results can be presented in terms of Excel and slides

Convenience stores – Analysis of tariffs – Solution
02:27

In this case you will have to optimize the way central warehouse of grocery Retailer works. We will start with a short introduction 

Groceries – warehouse optimization – Introduction
02:55

I will start by showing you how to calculate the costs of current solution used in groceries 

Groceries – warehouse optimization – Current Cost estimation
05:11

Now we will have a look at what kind of improvements you can make in the current solutions 

Groceries – warehouse optimization – Potential improvements
02:21

In this lecture I will show you calculate the impact of the proposed improvements 

Groceries – warehouse optimization – Estimation of savings in Excel
03:47

Sometimes the supply chain activities are also performed in the stores as well. Here I will show you how you could optimize them. We will use as an example a DIY store 

DIY – internal logistics optimization – Introduction
00:45

Here I will show you how we optimized the process of shelf replenishment in the store and what savings we managed to generate

DIY – internal logistics optimization – Solution
02:55

Here I will show you how we optimized the process of shelf replenishment in the store and what savings we managed to generate

DIY – internal logistics optimization – Solution in Excel
02:23

In this lecture you will get insight into the business model of different e-commerce companies. E-commerce businesses group is very diversified so we will try to show the similarities and the differences between concepts.. You will learn here the definition of this business model, see some examples of companies using this business models. You will also understand what really matters in this sort of business, what KPIs you should look at and what values you can expect.

Introduction to e–commerce
20:57

Here I will show you main KPIs for e-commerce

Drivers for e–commerce
03:17

Here I will show you the main KPIs that drive the e-commerce busines smodel

Modeling of e–commerce in Excel
09:11

Here we will do a short intro into the next part of the section where we will discuss the mian challenges in Retail in sales and marketing as well as supply chain.

Let's move to discussion on the main challenges
00:45

Retail sell through its own stores. Yet they also have their online presence and try to sell via marketplaces


Overview of Sales in Retail
01:24

In this lecture I will show you what matters the most in marketing in this business model 

Overview of Marketing in Retail
03:01

There are number of challenges in the Sales and Marketing in Retail. We will discuss them in this lecture briefly to give you a taste of what you can expect during a consulting project 

Main challenges in sales and marketing in Retail
03:32

Retail supply chain is not only long and involves many parties but also is fluctuating a lot. In this lecture I will show the typical flow that you may expect 

Overview of Supply Chain in Retail
02:22

There are number of challenges in the Supply Chain in Retail. I will discuss them briefly in this lecture 

Main challenges in Supply Chain in Retail
04:08

Here I will show you main techqniues you should master to be great at the performance improvement in Retail


Performance Improvement in Retail – techniques you should master
02:36
+ Performance Improvement Projects in FMCG
53 lectures 02:34:58

I will show you what kind of frameworks you should use during performance improvement projects in FMCG. You will also go through a number of real life analyses from Performance Improvement Projects

Preview 01:39

In this lecture I will talk about how you can organize a performance improvement project in FMCG

Preview 03:15

In this section we will move to products. The first one to be discussed are FMCG products. I will show you the main challenges they are facing, KPIs that matter in B2C service, examples of companies. As an example I will show you how to model in Excel Cosmetics business.

Introduction to the FMCG Business Model
00:51

I will shortly go through things that are important in other FMCG.

Preview 03:01

I will show you in this lecture what KPIs, drivers are important for the FMCG model and how do they generated the end results – operating profti

Drivers for FMG business model
01:52

In the next few lectures I will show you how to model in Excle FMCG businesses

FMCG business model in Excel - Introduction
00:32

In this lecture I will go briefly through the main assumptions for the model that we will work on in Excel. I will also go through the first sheet in which I generate the sales

FMCG business model in Excel - Basic assumptions and Sales
02:26

In this lecture I will show you how we will estimate the fixed and variable costs in production

FMCG business model in Excel - Fixed and Variable Production Costs
03:25

Here I will show you how to model Gross Margin for FMCG firms

FMCG business model in Excel - Gross Margin
02:17

Now it is time to estimate the cost of sales by channels and cost of marketing

FMCG business model in Excel - Cost of sales and marketing and Net Margin
02:44

In this lecture I will show you how to estimate the Net Margin using Gross Margin and the cost of sales and marketing

FMCG business model in Excel - Net Margin
01:44

We have also take care of head office costs to get to profit and loss account

FMCG business model in Excel - Head Office costs
00:56

Finally we estimate the profit and loss account and we can try to draw conclusion on the business

FMCG business model in Excel - P&L
02:23

Here we will do a short intro into the next part of the section where we will discuss frameworks

Let's move to frameworks
00:24

Frameworks help you decide where to dig for potential performance improvements. Here I will show you what kind of frameworks are useful when it comes to perfromance improvement in FMCG

Preview 00:48

Issue tree is a simple yet powerful concept used in consulting for structuring discussion and picking the right topics to concentrate on. In this lecture I will show you the principles of using it as well as a practical example

Issue tree – introduction
01:44

Here I will show you ana example of Isse tree in FMCG

Preview 04:41

In this lecture I will show you the general framework for sales increase during perfromance improvement projects

Increasing sales framework – Consumer Goods
04:15

In this lecture I will show you the general framework for cost reduction during perfromance improvement projects

Cost reduction framework
03:01

Here I will into a little bit more detail how to do  reduce costs in Sales and Marketing

Preview 02:30

In this lecture I will show you the general framework for cost reduction in Headoffice costs during perfromance improvement projects

Cost reduction framework – Head Office in FMCG
01:58

Here we will do a short intro into the next part of the section where we discuss examples of analyses from consulting projects

Let's move to case studies
00:42

Here I will show you what cases  studies and analyses I will show you in this section

Preview 01:12

Let’s have a look at the sales force efficiency in Poland of a cosmetics producers. We will analyze the efficiency of sales force and look for ways to improve the margin

Sales force efficiency analysis – Introduction
02:18

In this lecture I will show you how to solve the case shown in the previous lectures.

Sales force efficiency analysis – Solution – Part 1 – Unit Cost
02:16

In this lecture I will show you how to solve the case shown in the previous lectures.

Sales force efficiency analysis – Solution – Part 2 – ABC analysis of Current si
03:01

In this lecture I will show you how to solve the case shown in the previous lectures.

Sales force efficiency analysis – Solution – Part 3 – more on ABC analysis of Cu
02:33

In this lecture I will show you how to solve the case shown in the previous lectures.

Sales force efficiency analysis – Solution – Part 4 – Margin Maximazation
02:48

In this lecture I will show you how to solve the case shown in the previous lectures.

Sales force efficiency analysis – Solution – Part 5 – Specialization
03:50

In this lecture I will show you how to solve the case shown in the previous lectures.

Sales force efficiency analysis – Solution – Part 6 – Summary
02:22

In this lecture I will show you how to solve the case shown in the previous lectures.

Sales force efficiency analysis – Practical Tips
03:27

Let’s have a look at milk producer that wants to expand its product range. In this case you will be asked to analyze and find the best candidates for brand expansions. 

How to expand the brand – Introduction
02:38

In this lecture I will show you how to solve the case shown in the previous lectures.

How to expand the brand – Solution – Part 1
03:29

In this lecture I will show you how to solve the case shown in the previous lectures.

How to expand the brand – Solution – Part 2
02:58

I will show you in this lecture how to fidn the potential to grow on some local markets by finding white spots - places where you have lower than average shares

How to find the white spaces untouched by your brand – Introduction
01:03

In this lecture I will show you how to solve the case shown in the previous lectures.

How to find the white spaces untouched by your brand – Solution – Per capita
04:05

In this lecture I will show you how to solve the case shown in the previous lectures.

How to find the white spaces untouched by your brand – Solution – Local shares
03:32

In this lecture I will show you how to solve the case shown in the previous lectures.

How to find the white spaces untouched by your brand – Solution – Presentation
02:07

In this case we will analyze what is the fuel usage for different cars, what it depends on and how to optimize it

Chicken Producer – Fuel usage – Introduction
03:46

In this lecture we will give you some tips how to approach the case and show you the usage of the proper Excel functions

Chicken Producer – Fuel usage – Tips how to do it
05:04

In this lecture we solve the case with you, show you the outcome, interpret it and give you examples how the results can be presented in terms of Excel and slides

Chicken Producer – Fuel usage – Solution
02:28

In this case we will do the simulation of the whole logistics system and show you how to choose from many options

Juice Producer – Simulation – Introduction
04:28

Here we will give you tips how to calculate the cost of the whole system and how to prepare for the simulation

Juice Producer – Simulation – Tips how to do it
08:23

We present here final solution to the case. We show how to do the simulation of logistic costs for 8 different options in 5 minutes

Juice Producer – Simulation – Solution
08:33

In this lecture you will learn how to calculate optimal batches and how to estimate savings when comparing to actuals batches. We will use his an example of juice producer

Optimal production batch analysis – FMCG
06:37

2-stage production planning (planning for assembling and bundles). In many cases you have to first prepare the components and then on the basis of this produce the end product. This requires certain amount of additional planning, especially taking into account that the same component can be in different end-products. I will show you here on the basis of example of cosmetics producer how to create such a production plan, assuming optimal production batches for components and taking into account the inventories.

2–stage production planning
05:32

Here I will show you which techniques, tools would be greate for you to master

Performance Improvement in FMCG – techniques you should master
03:32

Here we will do a short intro into the next part of the section where we will discussthe main challenges in sales and marketing as well as supply chain

Let's move to discussion on the main challenges
00:25

FMCG sells mainly through retailers. Some go into independent distribution via own website and own stores. We will discuss all the options in this section

Overview of Sales in FMCG
01:35

In this lecture I will show you what matters the most in marketing in this business model

Overview of Marketing in FMCG
04:16

There are number of challenges in the Sales and Marketing of FMCG. We will discuss them in this lecture briefly to give you a taste of what you can expect during a consulting project

Main challenges in sales and marketing in FMCG
03:11

FMCG supply chain is pretty complicated on the outbound side – the distribution to end-customers. In this lecture I will show how typical supply chain in FMCG looks like

Overview of Supply Chain in FMCG
01:41

There are number of challenges in the Supply Chain in FMCG. I will discuss them briefly in this lecture

Main challenges in Supply Chain in FMCG
04:40
+ Conclusions
1 lecture 01:14

Here I will show you what other courses of mine you should take. You will also get a nice discount for my courses

Bonus Lecture
01:14