Pitch Winning Business Ideas

Name: Pitch Winning Business Ideas
Rating: 4.3 (108 reviews)

How To Make Influential And Creative Business Pitch Ideas

Created byExpert Academy

Last updated 1/2024

English

What you'll learn

How to come up with the best elevator pitch for business
How to be concise and powerful while pitching a business idea
How to solve their problem
How to tell them what they want to hear
How to use the correct language
How to grab (and hold!) their attention
How to show your passion and tell a consistent story
How to finish with the CTA that you want
How to pitch business ideas online

Course content

4 sections • 17 lectures • 33m total length

An Introduction: Why Pitching is Important2:03
A welcome from Alan Stevens, and an explanation of why Pitching is important in everyday life

Being Concise2:10
A pitch is a clear, concise and well-practiced description of your idea. The start must be delivered in the time it would take in no longer than 60 seconds. That’s time for 150-180 words. Use the first minute or two to make everyone feel safe.

Choice, fairness and accountability are three of the most popular words in English - use them in your opening remarks. Keep it simple.
Solving their Problem2:31
Avoid sounding like a solution in search of a problem. Explain how your unique solution fills a “must have” need. If you aren't solving a problem or filling a need, you're in for a tough sell.

Give then a couple of statistics that are part of the problem and solution.
Telling Them What They Want to Hear2:21
Describe your product or service and its benefits succinctly. Depending on your audience, you may also have to:

define and size the market
explain how you’re going to make money
tell who is behind the company and
frame the competitive landscape and your advantage in it.
talk about benefits, not features
find something to like about everyone in the room
Speaking in Plain English2:10
Talk in tangibles, not abstractions, throughout your pitch. Bring it down to the man on the street. Even if your product is complex, you’ll lose your audience if you use MBA-speak or technobabble.

If your listeners use a particular style, or phrase, be aware of it, but do not feel you have to use it.
Grabbing the Listener's Attention2:33
You might try developing a tagline to pique interest, something enticing that captures the imagination like "It's not just TV. It's the BBC". Or, make an analogy between you and a well-known company. "We're the Google for teens" is a good, short way to say that you're trying to create a search engine/directory/web portal for teenagers.
Make sure that everyone is engaged.
Asking Qualifier Questions2:49
To ensure that you’re targeting the right person with the right message, ask a couple of questions. Focus on the main decision maker, and find something to agree with from their answers.

Allow for silence as people think - don’t fire another question.

To investors, the pitch focuses on your team and how you plan to make money. To customers, your focus should be on the problem you can solve for them. Potential partners want to know what you're building, why it's important, and why you’re going to be a success.

Make your weakness your strength - get it on the table early.
Showing Your Passion2:31
A good pitch makes your heart race. Show the fire in the belly and your passion to succeed.

Avoid speaking in absolutes or hypotheticals. Be real and be present.
Telling a Consistent Story2:02
Make sure that your managers and other key individuals, such as investors and board members, can also give your company's elevator pitch fluently. Nothing sounds worse than fumbling, inaccurate or contradictory company descriptions.
Concluding with a Call to Action1:52
Always end your pitch with a call to action, but recognize that different audiences prompt different requests. You might ask friends and acquaintances if they know anyone who would be interested, anyone who's working on something similar, or anyone who's working in the investment world.

The Pixar Pitch4:27
ONCE UPON A TIME THERE WAS ...

EVERY DAY ...

ONE DAY ....

BECAUSE OF THAT ....

BECAUSE OF THAT ....

UNTIL FINALLY ....

Take for example the plot of Finding Nemo.

Once upon a time there was … a widowed fish, named Marlin, who was extremely protective of his only son, Nemo
Every day … Marlin warned Nemo of the ocean’s dangers and implored him not to swim far away.

One day … in an act of defiance, Nemo ignores his father’s warnings and swims into the open water.

Because of that … he is captured by a diver and ends up in the fish tank of a dentist in Sydney.

Because of that … Marlin sets off on a journey to recover Nemo, enlisting the help of other sea creatures along the way.

Until finally … Marlin and Nemo find each other, reunite and learn that love depends on trust.
The Rhyming Pitch0:50
Rhymes are easy to understand, so we unconsciously see them as more accurate, and they stick in our minds. Rhymes increase “processing fluency”, and are remembered long after you have pitched. For example – “Learn more to earn more”.
The One-Word Pitch0:57
Using a single word repeatedly in your pitch helps the idea to be remembered. Make sure that it relates to your proposal and that it’s a little unusual. For example - “Rechargability” might be used in a pitch about a device that recharges quickly and easily.
The Logline Pitch1:03
Loglines are the phrases used by scriptwriters to sell a film script. For example:

A Las Vegas-set comedy centered around three groomsmen who lose their about-to-be-wed buddy during their drunken misadventures, then must retrace their steps in order to find him (The Hangover)

A computer hacker learns from mysterious rebels about the true nature of his reality and his role in the war against its controllers. (The Matrix)

Blacksmith teams up with eccentric pirate to save his love, the governor’s daughter, from the pirate’s former allies, who are now undead. (Pirates of the Caribbean; Curse of the Black Pearl)

Two imprisoned men bond over a number of years, finding solace and eventual redemption through acts of common decency. (The Shawshank Redemption)
The Question Pitch0:56
When facts are clearly on your side, pitching with questions is more effective than pitching with a statement.

For example: “Wouldn’t it be great if instead of using credit cards, your fingerprint was all you needed to buy things?”

Requirements

A willingness to learn
An open and ambitious mind

Description

Are you having trouble putting together that perfect business pitch? Looking for that big promotion? Preparing for that interview? Trying to increase sales or win investments in your business? The best ideas need the best business pitches. Knowing how to deliver your stellar idea in a concise and powerful way can be the difference between being forgotten and being funded.

This course is designed to hone your delivery for pitches that win immediate attention. Through Alan Stevens’s expertise in communication, you’ll gain invaluable tips on how to make the best elevator pitch for business.

Being confident in yourself and your business is one thing, and creating a perfect breakthrough pitch to make sure you achieve your goals is another. What’s at your fingertips is essential information on learning how to brainstorm, craft, and present a great pitch to reach your desired goals.

Experts say it takes years to master a persuasive and influential delivery. Pitching an idea is fraught with pitfalls almost guaranteed to unhinge the novice. Because great pitches appear effortless, people quickly assume that delivery is simple. Nothing is further from the truth. Those who have mastered the art of successful pitching know well that it is rarely an overnight phenomenon. Great pitches can be written in just a few days, but the delivery is what makes them stand out.

Alan Stevens is the pitching expert captaining this course. After 40 years of experience and authoring several books, he is among the most successful public speakers in the world, having won many awards and serving as the President of the Global Speakers Federation. During his career, he has worked with thousands of people and blue chip companies to help them improve their presentation skills.

During this course, you’ll see how creative business pitch ideas cut through, making an immediate impression and winning deals within minutes, even seconds. Whether you pitch business ideas online or in person, this course shows you how to captivate from the moment you engage the audience. You’ll learn how to tell a consistent story that grips the listener with passion and influential precedence.

This course gives tips for pitching a business idea to deliver confidently. It dissects the pitch mentality to bring your awareness toward winning gestures, vocabulary, and themes. By the end, you’ll have the tools for actionable strategies on being concise and influential in making creative business pitch ideas of your own.

Testimonial

“Alan, most of the time it is hard to get honest replies from people about the content of my communication, and how I can become better at what I do. Thank you very much for your professional advice and help – I really appreciate it.” – Dame Tanni Grey-Thompson, The UK’s most successful Paralympic athlete.

Who this course is for:

Any professional involved in sales pitches
Professionals seeking new business opportunities
Anyone seeking financial investment
Anyone keen to develop their skills of influence, persuasion and public speaking
Professionals looking for inspiration for better ways of pitching a business idea
Professionals dealing with negotiations
Entrepreneurs and start-up founders

Pitch Winning Business Ideas

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