Pay Per Click Advertising: Optimize for Leads & Sales
4.1 (4 ratings)
Course Ratings are calculated from individual students’ ratings and a variety of other signals, like age of rating and reliability, to ensure that they reflect course quality fairly and accurately.
111 students enrolled

Pay Per Click Advertising: Optimize for Leads & Sales

Understand how to define the right keywords, write the winning advert and use all the techniques to lower your price.
4.1 (4 ratings)
Course Ratings are calculated from individual students’ ratings and a variety of other signals, like age of rating and reliability, to ensure that they reflect course quality fairly and accurately.
111 students enrolled
Last updated 5/2018
English
English [Auto]
Current price: $65.99 Original price: $94.99 Discount: 31% off
5 hours left at this price!
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This course includes
  • 4.5 hours on-demand video
  • 1 downloadable resource
  • Full lifetime access
  • Access on mobile and TV
  • Certificate of Completion
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What you'll learn
  • Plan, Deploy, Manage, Audit a PPC Campaign
  • Optimize your Campaign for Best Results
  • Dramatically lower the Price of your Adverts
  • Write winning adverts
Requirements
  • General Internet Knowledge
Description

--------------------------NEW 2015 UPDATES & DOWNLOADS NOW AVAILABLE-------------

LEARN HOW TO GREATLY PROFIT FROM A PPC STRATEGY IN YOUR MARKETING

A Certificate of Completion is Presented to Students who Undertake the Course.

The Course is Endorsed by The Oxford College of Marketing.

  1. A clear and concise way to learn Pay Per Click
  2. Jargon Buster - Real Learning no false "short-cuts"
  3. Plenty of Industry examples and Best practices

This course will focus on how to manage a Paid search campaign so that you are targeting the right audience and using your budget most effectively. Coupled with the SEO course, Tim Fidgeon will teach you how to prepare ad text, landing page and how to successfully analyze key phrases. The video includes real life examples and methodology to achieve the desired results, including campaign structure and management issues.

Who this course is for:
  • Internet Marketers
  • Web site owners
  • Web Agencies
  • Marketing & Business Students
Course content
Expand all 37 lectures 05:26:21
+ PPC - Pay Per Click 2015
10 lectures 01:05:52
The Different Pay Per Click Alternatives
05:23
Why and When do we use it
06:16
Strategy and Techniques for PPC 1
06:30
Strategy and Techniques for PPC 2
11:10
Strategy and Techniques for PPC 3
09:39
Strategy and Techniques for PPC 4
08:19
Learn from Who Applies It
08:48
Summary and Resources
03:27
+ Pay Per Click Advertising
27 lectures 03:13:29
Business case
04:00
Market share and definitions
05:33
PPC-high intent customers
07:17
How paid search works and text adverts
04:14
Quality Score
07:52
Landing page optimisation
07:02
Structuring Campaigns
12:39
Structuring Campaigns Exercise
06:22
Keyword Analysis
19:59
Keyword analysis-Exercise
06:13
Negative matching
04:38
Ad text
11:57
Keyword Insertion
09:01
Ad rotation Budget and Building
06:09
Scheduling
05:39
Standard and Conversion AdWords metrics
09:41
Web Analytics
06:22
Updating Status
06:45
Disapproved Ads_Analysing performance
05:52
Mobile Phones
03:30
Google display network_Remarketing
05:11
Image search Ads_AdWords editor
04:09
Google shopping
05:48