Pay Per Click Advertising: Optimize for Leads & Sales
What you'll learn
- Plan, Deploy, Manage, Audit a PPC Campaign
- Optimize your Campaign for Best Results
- Dramatically lower the Price of your Adverts
- Write winning adverts
- General Internet Knowledge
--------------------------NEW 2015 UPDATES & DOWNLOADS NOW AVAILABLE-------------
LEARN HOW TO GREATLY PROFIT FROM A PPC STRATEGY IN YOUR MARKETING
A Certificate of Completion is Presented to Students who Undertake the Course.
The Course is Endorsed by The Oxford College of Marketing.
- A clear and concise way to learn Pay Per Click
- Jargon Buster - Real Learning no false "short-cuts"
- Plenty of Industry examples and Best practices
This course will focus on how to manage a Paid search campaign so that you are targeting the right audience and using your budget most effectively. Coupled with the SEO course, Tim Fidgeon will teach you how to prepare ad text, landing page and how to successfully analyze key phrases. The video includes real life examples and methodology to achieve the desired results, including campaign structure and management issues.
Who this course is for:
- Internet Marketers
- Web site owners
- Web Agencies
- Marketing & Business Students
Oxford Learning Lab is an online provider of Marketing & Business Strategy education.
All the courses have been created under the supervision of Oxford College of Marketing, a Chartered Institute of Marketing (CIM) centre of excellence. Each course has been developed in collaboration with leading experts who have a proven academic or consultancy experience in their field. You can find them working on MBA and University programs with establishments like Wharton, Madrid, Cranfield, Warwick, Aston and Portsmouth to mention just a few. Some of them consult for FTSE 100 and Fortune 500 companies.
Our courses have been created to help you to quickly grasp complex marketing concepts, from Marketing Planning and Segmentation to Social Media Marketing and Analytics, to mention a few.
All the courses are divided into bite-size chunks of information which are easy to absorb. This means if you do not have enough time, you will find that by dipping in and out of the videos a few minutes each day, whenever you can, your understanding of marketing will be transformed.