PayPerCall Academy's Intro To Pay Per Call Marketing

Explore the basics of paper call, the billion dollar opportunity, essential industry terms, how a paper call works, and its verticals.

Explore the billion dollar opportunity in the paper call market as revenue rises from 5.9 billion in 2015 to 13.7 billion in 2020, driving phone calls for high tech clients.

Phone calls deliver the highest buyer intent for businesses, as callers are ready to buy and take action, making paper call campaigns highly exclusive with strong ROI and profit margins.

Explore essential pay-per-call terms—vertical, DID, IVR, inbounds, outbound, transfers, buffer, rock calls, cap, and concurrency cap—to clarify how calls are routed and billed.

learn how pay-per-call marketing works: advertisers create campaigns, networks and publishers collaborate, tracking numbers capture calls, calls are routed to advertisers, and publishers are paid for qualified calls.

Choose a pay-per-call vertical by assessing urgency, market demand, and payout opportunities, starting with a core vertical and evolving into sub-verticals like pest control or landscaping.

Explore the three primary pay-per-call business models—call brokering, networks, and the agency model—and help you decide which approach fits your starting path in pay-per-call marketing.

Launch a fast, low-cost call brokering model in the paper call space, connecting buyers and sellers as a middleman with modest margins and is not a sellable asset.

Master the agency model to build a high-margin, sellable pay-per-call business. Start part-time, scale with in-house teams, publishers, and networks toward a multi-million exit.

Build a network by connecting with large buyers and managing publishers, supported by in-house media buyers and a staff; start as a broker to learn before pursuing the agency model.

Explore the technologies you need in the paper call academy industry, including call routing and tracking software, billing and invoicing, document management, and agency management software to streamline operations.

Implement robust pay per call call tracking and routing with IVR, routing plans, and call recording to optimize campaigns, ensure compliance, and manage publishers and buyers effectively.

Set up billing and invoicing to get paid and pay out, send invoices, receive payments, issue refunds, and manage books with Stripe and QuickBooks that integrate with major banks.

Practice cloud-based document management with e-signatures and templates to streamline insertion orders, authorization forms, and contracts, while keeping cloud storage backups and ensuring legal alignment with customers and publishers.

Learn how agency management software centralizes publisher management, buyer management, billing and invoicing, and call-tracking integrations such as Ringa to grow your paper call business with Refuse.

Explore three asset types you can build in the pay-per-call industry: agency sites, quick sites, and brand sites, with detailed explanations and live examples.

Agency sites establish a top level brand for brokers or networks, hosting all brands under a branded website and professional email, with publishers and buyers signing up through forms.

Explore quick sites for call-only campaigns, enabling fast setup with no design skills. Include above-the-fold essentials—formatted phone number, image, and business name—and optional Google Maps to boost ranking.

Create a branded, long-term lead-generation site in the paper call space that positions you as an industry expert, attracting and qualifying local leads.

Discover how to generate calls for your business using online paid advertisements, outbound lead generation, and purchasing leads from publishers or affiliates.

master online paid advertising to generate inbound calls with high intent, offering safer traffic and higher payouts by running your own media despite upfront costs and a learning curve.

Learn how outbound marketing works, including how to avoid TCPA violations, scrub lists against the DNC, and balance costs from dialers to generate qualified calls.

Learn to work with publishers and affiliates to buy calls, broker them to buyers, and optimize volume, price, and caller intent for profitable campaigns.

learn two main methods to sell your calls: through a network or directly to buyers, and how to choose or combine these models to maximize overflow handling.

Sell to networks to enter the paper call industry, but new publishers may struggle to get approved; networks act as brokers with nationwide campaigns and lower payouts than direct buyers.

Discover how to sell to direct buyers in the paper call space, emphasizing higher payouts and building a direct buyer network through outreach, cold calling, and follow-up.

Put it all together by selecting a vertical, choosing an agency model, setting up tech, building quick sites, a brand site, and using paper call ads to attract direct buyers.

Complete the exit survey to share feedback and help us improve. Join the Facebook group for ongoing help and training, and reach out at hello@papercallacademy.com with any questions.

Create a Google call-only ad campaign, set leads as the goal, configure location targeting and in-market plumbing audiences, craft headlines, track calls, and optimize with manual CPC.

This lecture provides a ready-made agency site template in click funnels for pay-per-call marketing. It covers opt-in, application survey, calendar scheduling, and block pricing with policy and faq pages.

Create a ready-to-use plumbing quick site template with click-to-call buttons, business info, benefits, photo gallery, map, and mobile-friendly layout to boost pay-per-call marketing.