Business Model Innovation For Brand Growth
What you'll learn
- How tech giants and Unicorn startups grow so fast, and how to emulate their methods
- How digital, platform-based business models work and the requirements to execute them effectively
- Re-think innovation portfolios to increase economic profit and valuation multiples
- Re-structure organisations to grab new growth opportunities much faster
- Experience of business strategy, innovation and leadership at a senior level.
Corporate leaders are worried. In this time of pandemic crisis, new ways of thinking and acting are needed more than ever. Even without the current crisis, digitisation has been shrinking traditional profit pools, and growth has been harder than ever for incumbents.
Surveys have demonstrated the scale of the problem:
80% of CEOs believe their business models are not economically viable as their sector digitalises
94% of CEOs are unhappy with innovation efforts
85% of digital investment has generated zero or negative ‘Economic Value Added’
90% of corporate start-ups have failed
While we have to stabilise things right now, we also need to plan for the future and renew how we think about strategy, innovation and where best to invest.
Every company has the potential to grow like Amazon, Apple and Alibaba. They (simply) need to:
Invest in digital business models and platform strategies
Re-structure their operations
Innovate and execute in new ways
I spent a year analysing in-depth which business models work best in a hyper-connected world and how traditional organisations can, in practice, adopt and adapt them.
This easy-to-consume online video course shows you how. It is based on an in-depth analysis of the relationship between business models and financial performance; world-class case studies; best-practice methods; and frameworks.
About The Course
The course includes 5 x 45-minute modules:
Part 1: The New Growth Agenda – the new sources of value in the digital economy
Part 2: Platform, Network And Ecosystem Know-how – the 10 key platform strategies and how (in practice) to apply them
Part 3: Business Model Pioneers – 10+ case studies from 4 continents of bold strategies that have moved the valuation needle
Part 4: New Business Model Portfolio – how to re-allocate capital and resources to create new growth flywheels
Part 5: Renew – the 5-step holistic process to rejuvenate your organisation’s ability to respond to market opportunities at speed
Engagingly conveyed using easy-to-follow graphs and images, this evidence-based and highly graphical course comprises 40 short videos (2-10 mins each) in total within 5 modules, so you can consume in the way that suits you. You’ll be further supported by actionable check-lists and specific learning tasks.
Who Is This Course For?
This course has been designed with senior executives and their teams in mind.
What Will I Learn?
This course helps by answering important questions:
Which business models perform best in a connected world? Why and How?
How exactly do the tech giants and Unicorn startups grow so fast, and how can traditional companies emulate their methods?
How do digital, platform-based business models work and what are the requirements to execute them effectively?
Which incumbents have transformed their business economics? What can we learn and apply from their stories?
How should we re-think our innovation portfolios to increase economic profit and valuation multiples?
How can we re-structure our organisations to grab new growth opportunities much faster?
Who this course is for:
- This course has been designed with senior executives and their teams in mind.
The Expert Academy is a specialist creator, publisher and distributor of high-quality online courses. We bring together leading experts from around the world so you can learn from the best.
Our experts will teach you skills that will have an immediate positive impact on your life. We help you learn from the very best.
Lahcen is an online course creator & marketer. He has been creating and selling online courses successfully since 2014. His clients range from solopreneurs to top elearning companies. His courses and those of his clients impacted the lives of millions of learners around the world. His specialties include: Course creation, Landing page optimization & Course marketing.