Congratulations on taking the next step to prepare for your Pardot Specialist credential. This preparation kit has the information you need to help you study and prepare for your exam.
The Salesforce Pardot Specialist exam measures a candidate’s knowledge and skills related to the following objectives. A candidate should have hands-on experience integrating the Pardot platform into marketing workflows and can demonstrate the application of each of the features/functions below.
Visitors and Prospects: 8%
Describe the relationship between visitors and prospects.
Given a scenario, apply the appropriate plan of action using Prospect Audits.
Illustrate how to create, edit, and map fields.
Explain the relationship between Pardot and Salesforce.
Describe the capabilities of the Pardot Recycle Bin.
Pardot Forms, Form Handlers and Landing Pages: 20%
Given a scenario, identify the capabilities, use cases and interpret metrics of Pardot forms.
Identify the capabilities, use cases and interpret reporting metrics for landing pages.
Lead Management: 24%
Explain the components and use cases of an automation rule.
Distinguish between the capabilities of, use cases for, and how to create different types of lists.
Define the capabilities of a completion action.
Define the capabilities of a segmentation rule.
Define the capabilities of page actions.
Explain what a Score measures and how scoring is managed.
Explain what a Grade measures and how grading is managed.
Identify the capabilities and use cases of custom redirects.
Email Marketing: 20%
Distinguish between an Email and an Email Template.
Given a scenario, identify the capabilities and use cases for email.
Distinguish between the metrics collected in Pardot email reporting.
Engagement Studio: 17%
Distinguish between the components of an engagement program.
Explain the process of updating an engagement program including its assets.
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