The Complete Guide to Salesforce Pardot Lightning
What you'll learn
- Benefits of transitioning to Pardot Lightning App
- Understand the why behind the Pardot Lightning App
- Considerations we must understand and fix before enabling the Lighting App
- Step-by-step enablement of the Pardot Lightning App
- Reviewing and understanding the differences between Pardot Classic and Pardot Lightning
- Setting up Pardot Connected Campaigns
Requirements
- Current Pardot User or Pardot Consultant
Description
The Pardot Lightning app puts all your favorite marketing automation features in a slick new UI, built right on the Salesforce platform. Join me to learn about all the new features and enhancements your marketing team has access to. We'll review considerations for enabling Pardot Lightning, and best practices for how to customize and use the app to best fit your team's needs.
The complete guide to Pardot Lightning is video training with hands-on step by step instructions.
Benefits of transitioning to Pardot Lightning App
We will understand the why behind the Pardot Lightning App
Considerations we must understand and fix before enabling the Lighting App
Step-by-step enablement of the Pardot Lightning App
Reviewing and understanding the differences between Pardot Classic and Pardot Lightning
Setting up Pardot Connected Campaigns
And lastly rolling out to other users
If you are looking for basic Pardot user training I would first recommend taking my Course: Pardot Training: Get up and running with Salesforce Pardot.
If you are a current Pardot user, have already taken my other Pardot training course then I highly recommend taking this course. Salesforce just launched Pardot Lightning and although the adoption is slowly climbing we want to make sure you get ahead of the curb. Pardot will be releasing a lot of exciting updates that will be for the Pardot Lighting App. So don’t get left behind!
Who this course is for:
- Marketing Automation
- Marketing Technology
- Salesforce Marketers
- Salesforce Developers
Instructor
- 4.3 Instructor Rating
- 1,445 Reviews
- 5,256 Students
- 4 Courses
I’m a marketing automation consultant with a strong background in creative strategy. I specialize in digital marketing, full cycle nurturing and technology empowerment for marketing and sales alignment.
Early in my career I worked with non-profits building the fundamentals of online organizing with a digital strategy; including modules on theory of change, email strategy, list growth and maintenance, and earned media campaigns.
I now work with B2B and B2C clients of all sizes helping them with their prospect engagement, campaign strategy, advanced segmentation, technology integrations, and execution.