Congratulations on taking the next step to prepare for your Salesforce Pardot Consultant credential. This preparation kit has the information you need to help you study and prepare for your exam. Let’s get started!
The Salesforce Pardot Consultant exam measures a candidate’s knowledge and skills related to the following objectives. A candidate should have hands-on experience with the Pardot application and can demonstrate the application of each of the features/functions below.
Given a scenario that includes an assessment of a customer's current Salesforce and Pardot landscape as well as business objectives, analyze and make recommendations on a path forward.
Design a strategy to identify customer business needs based on marketing trend using currently available tools and methods.
Account Configuration: 20%
Articulate the implications and importance of technical setup.
Develop a plan to maintain data integrity during data migration.
Given a usage governance plan, develop and recommend a strategy that addresses organization and authorization (or access).
Automating Business Processes: 17%
Given a scenario, recommend the best automation tool(s) (automation rule, segmentation rule, dynamic list, completion action).
Given a scenario, design a sequence of events in Pardot to complete a marketing initiative (assets, automations, notifications, etc.).
Given a scenario, develop and implement a lead nurturing strategy.
Email Marketing: 10%
Apply email marketing standards and best practices to customer business needs.
Lead Management: 14%
Given a customer scenario, develop and recommend a lead generation strategy including Pardot assets.
Given a lead qualification threshold, classify prospects appropriately.
Given a scenario, recommend a model to route qualified and unqualified leads across the business.
Personalizing the Prospect Experience: 8%
Recommend ways to personalize the prospect experience.
Design a strategy to meet a company's consent management requirements.
Reporting, Metrics & Analytics: 11%
Recommend the technical set-up requirements for reporting and analytics.
Identifies reporting methods to solve a given scenario.
Looking for a crash course on Salesforce? SFDC Guru puts together mock exams for any Salesforce certification you are studying. Make sure to take assessment sets followed by practice tests to ace the certification exam. Prepared by certified Salesforce architects, these practice exams offer the closest experience to a real certification exam.