[NEW] PPC: How To Grow Your Business FAST With Paid Traffic

Name: [NEW] PPC: How To Grow Your Business FAST With Paid Traffic
Rating: 3.7 (17 reviews)

Learn PROVEN techniques to get massive amounts of traffic, leads and sales in no-time with paid traffic in 2015.

Created byNate Ginsburg

Last updated 7/2015

English

What you'll learn

Set up your first paid traffic campaign!

Course content

9 sections • 99 lectures • 2h 57m total length

Course Overview - Watch This First3:52
Course Overview Notes1:00

What are Search Ads?3:34
What are Search Ads Notes1:00
Search Ad Pros and Cons5:14
Explore the pros and cons of Google search ads, highlighting flexible targeting, vast traffic potential, and strict control over keywords, ad text, and landing pages to drive leads and sales.
Search Ads Pros and Cons Notes1:00
Who are Search Ads Best For2:27
Discover who benefits from Google search ads and how to start with paid traffic by targeting bottom-of-funnel buying keywords for a wide range of businesses.
Who are Search Ads Best For Notes1:00
Search Ads Best Practices7:17
Search Ads Best Practices Notes1:00
Getting Started with Search Ads1:51
Launch your first Google search ads campaign with guided onboarding, set keywords, landing pages, and ads, then start with a low budget to learn by doing.
Getting Started With Search Ads Notes1:00
Google Search Ads Walk Though5:16
Google Search Ads Walkthrough Notes2:00

What are Facebook Ads?4:37
What are Facebook Ads Notes1:00
Facebook Ads Pros and Cons5:53
Explore Facebook ads with diverse targeting options, including interests and professions, plus multiple ad types and potential for viral sharing. However, expect lower buying intent, clutter, and a learning curve.
Facebook Ads Pros and Cons Notes1:00
Who Should Use Facebook Ads3:43
Identify which businesses benefit most from Facebook ads by evaluating shareable content, targeting options, and strong marketing funnels with top-of-funnel opt-ins to drive sales.
Who Should Use Facebook Ads Notes1:00
Facebook Ads Best Practices5:03
Segment Facebook ads by targeting and ad type, and test multiple banners. Use opt-in content to move traffic into your funnel and sustain performance.
Facebook Ads Best Practices Notes1:00
Getting Started with Facebook Ads1:28
Getting Started with Facebook Ads Notes1:00
Facebook Ads Walkthough4:28
Facebook Ads Walkthrough Notes1:00

What are Retargeting Ads?2:03
What are Retargeting Ads Notes1:00
Retargeting Pros and Cons3:19
Retargeting provides high-converting, cheap clicks from repeat visitors and keeps your brand top of mind with tailored offers, though it can feel creepy and requires setup code, with low volume.
Retargeting Pros and Cons Notes2:00
Who Should Use Retargeting0:44
Who Should Use Retargeting Notes1:00
Retargeting Best Practices3:39
Learn retargeting best practices with special offers to re-engage visitors based on pages or products viewed. Run dynamic remarketing for e-commerce and ads on Google and Facebook with perfect audience.
Retargeting Best Practices Notes1:00
Getting Started with Retargeting2:15
Getting Started with Retargeting Notes1:00

Adwords Intro and Why Google is NOT Your Friend3:37
Adwords Intro and Why Google is NOT Your Friend Notes1:00
Action Item 1: Sign Up For Your Account0:31
Action Item 1: Sign Up For Your Account Notes1:00
Different Types of Google Ads3:23
Different Types of Google Ads Notes1:00
Adrank and Quality Score5:22
Ad Rank And Quality Score Notes1:00
Campaign and Ad Group Strategy That Works6:13
Campaign and Ad Group Strategy that Works Notes1:00
Behind The Scenes Campaign Structure1:58
Behind the Scenes Campaign Structure Notes1:00
Action Item 2: Brainstorm Campaign Ideas and Ad Groups1:13
Action Item 2: Brainstorm Campaign Ideas and Ad Groups Notes1:00
Breaking down Keywords and Match Types5:36
Breaking Down Keywords and Match Types Notes1:00
Action Item 3: Generate Keyword Ideas1:29
Action Item 3: Generate Keyword Ideas Notes1:00
Setting Up Your First Campaign Quickly7:06
Setting Up Your First Campaign Quickly Notes2:00
Action Item 4: Set Up Campaign Structure0:36
Action Item 4: Set up Campaign Structure Notes1:00
Optimizing Your Adwords Settings9:15
Optimize AdWords settings by refining location targeting, language, bidding, delivery method, ad schedule, and device targeting to boost conversions and control spend.
Optimizing Your Adwords Settings Notes1:00
Action Item 5: Optimize Your Campaign Settings0:54
Adjust your campaign settings to maximize performance by targeting the right locations, scheduling ads for peak times, and optimizing device bids for mobile leads and desktop sales.
Action Item 5: Optimize Your Campaign Settings Notes1:00
Ad Extensions To Boost Your CTR and ROI5:21
Ad Extensions to Boost your CTR and ROI Notes1:00
Action Item 6: Set Up Ad Extensions0:33
Action Item 6: Set up Ad Extensions Notes1:00
Importance of Negative KWs4:03
Identify and add negative keywords to prevent ads from showing for unwanted terms, including broad match keywords, and monitor search terms to refine negatives at campaign or ad group level.
Importance of Negative Keywords Notes1:00
Action Item 7: Implement Negative Keywords1:07
Identify and add negative keywords to prevent ads from showing for irrelevant searches, such as free or competitor names, and monitor your search term report to trim unnecessary clicks.
Action Item 7: Implement Negative Keywords Notes1:00
Writing Effective Ads That Get Clicks4:49
Writing Effective Ads that Get Clicks Notes1:00
Action Item 8: Split Test Ads1:11
Set up four ad variations using two headlines and two copies, include a call to action and targeted keywords to boost quality score, then test and optimize based on performance.
Action Item 8: Split Test Ads Notes1:00
Monitoring Your Campaigns Through Google Analytics7:19
Monitor paid traffic campaigns with Google Analytics to track sessions, new users, bounce rate, pages per session, and session duration. Set up goals and conversions to measure campaign performance.
Monitoring Your Campaigns Through Google Analytics Notes1:00
Action Item 9: Monitor Campaign Progress in Google Analytics0:44
Action Item 9: Monitor Campaign Progress In Google Analytics Notes1:00

Requirements

Basic website and marketing knowledge is a plus, but not required.

Description

THE DEFINITIVE GUIDE TO PAID TRAFFIC - NOW WITH 20 REVIEWS AND 1,300+ STUDENTS

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Why Should I Take This Class?

The potential to use paid traffic to grow your business is massive. Paid traffic can be implemented quickly and can literally start generating sales overnight. Furthremore, due the the huge traffic potetial of paid traffic, Paid Traffic Scales.

The trouble though, is with so many differnet paid traffic options, it can be difficult to figure out which is the best one for your business.

And, while choosing the right kinds of paid traffic can be massively beneficial.. choosign the wrong kinds can be a massively expensive lesson.

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Hear What Other People Are Raving About This Course:

Wow, what a deep dive on how to understand the options available for paid traffic and how to actually set it up. The instructor really knows his stuff... - Craig

Wish I'd done this training earlier! I have an ecommerce business and have played around, guessing how to use paid traffic to increase sales. This course has given me the pros and cons and hints that would have saved me money. - Elizabeth

I started managing paid traffic as a consultant 3 years ago and was fast hooked when I saw the results that could be achieved so quickly.

Learn the same paid traffic strategies I use for:

Getting hundreds of thousands of visitors

Local service providers

Ecommerce stores

Software businesses

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Who This Course is For:

This class is for entrepreneurs, freelancers, small business owners, hustlers - Any opportunist who wants to explore the scaleable potential that paid traffic can have for them but doesn't want to waste all of their money on the learning curve.

It's for beginners - so don't worry if this is the first you've ever heard about paid traffic. This course is best suited for someone who is interested in paid traffic but not really sure where and how to start. I'll get you comfortable with your different options and share tips/tricks.

This course is a high level overview and covers a huge bredth of information. It's mostly big picture concepts and midsets you can apply to any type of campaign. Further, I provide links to recources that you can dig into at your own leisure to get into more nitty gritty details.

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Here is what you will learn in this course:

Unit 1: Why Paid Traffic is the best way to grow your business.

The first unit talks about some advantages of paid traffic and why it is a great option to explore for your business.

Unit 2: Online business fundamentals

This next unit talks about some fundamental marketing and online business concepts that you need in order to have success with paid traffic. Topics include Customer Awareness Levels and Buyer Funnels, Landing Pages and Opt-in Funnels, and Key Components for a Successfun Website

Unit 3: Good Product Listing Ads

Now into the good stuff.. the types of paid traffic :) In this unit you'll learn about Google Product Listing Ads. Who they are for How they work and how to get set up with them Ticks and Tricks

Unit 4: Google Search Ads

This unit talks aobut Google Search Ads. You'll learn what Google Search Ads are, Who they are for, Pros and Cons, Tips and Tricks and How to get started. Unit

5: Facebook Ads

In this unit you'll learn about Facebook Ads. Topics covered include what types of businesses are best suited for FB Ads, best strategy for utilizing FB Ads, Pros and Cons, How to get started and more.

Unit 6: Retargeting

The last unit will teach you about Retargeting Ads. Like the other units, you'll learn about how they work, tips on how to best utilize them, recommended platforms to use and more. Plus, you also get:

Online content that you can access forever and from any device Continuously updated recommendations on tools and resources A community of peers for feedback and to share successes

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Plain and simply, paid traffic is the fastest and most scaleable online marketing channel. It plays a significant role in the success of all of my businesses or any business I am a part of.

Join me inside and see how it can change your business too!

See you soon,

Nate

Who this course is for:

This course is for anyone interested in paid traffic but who doesn't know where to start. No prior paid traffic experience necessary!

[NEW] PPC: How To Grow Your Business FAST With Paid Traffic

What you'll learn

Explore related topics

Course content

Start Here2 lectures • 5min

Introduction to Paid Traffic4 lectures • 9min

Paid Traffic Essentials6 lectures • 18min

Product Listing Ads10 lectures • 21min

Search Ads12 lectures • 33min

Facebook Ads12 lectures • 31min

Retargeting10 lectures • 18min

9 Simple Steps To Your First Google Search Ad Campaign42 lectures • 1hr 34min

Additional Resources1 lecture • 1min

Requirements

Description

Who this course is for: