[NEW] PPC: How To Grow Your Business FAST With Paid Traffic

Drive fast results with paid traffic, often within days, through data-driven campaigns. Scale from small test campaigns to larger spend to achieve positive ROIC.

Explore the main paid traffic options and identify the top 80:20 mix. Focus on Google search ads, product listing ads, and Facebook ads with retargeting.

Learn to navigate the five levels of customer awareness—from unaware to most aware—using paid traffic to move prospects through the funnel.

Learn to use landing pages and opt-in funnels to guide traffic at different awareness levels, moving top-funnel prospects with a content bribe toward bottom-funnel buyers with a sales page.

Create a conversion-focused website with a strong call to action, clean design, and clear navigation. Add testimonials and credibility indicators to build trust and improve paid traffic results.

Explore product listing ads (PLAs) that show rich ads with image, price, and merchant name, and learn to upload products to Google merchant center and launch a shopping campaign.

Product listing ads (PLA) often convert well by targeting bottom-funnel, specific terms, and showing images and prices, but offer less control and need a data feed setup.

Product listing ads (PLAs) target e-commerce businesses, requiring signup and product uploads to Google Merchant Center.

Learn PLA best practices for e-commerce, including creating unique product images and descriptions, segmenting campaigns by margins, optimizing product pages, and using negative keywords to boost bottom-of-funnel performance and clicks.

Learn how to get started with product listing ads by signing up for Google Merchant Center and Google Ads, uploading products, linking accounts, and creating a Google Shopping campaign.

Explore Google search ads and how they appear above organic results, featuring a headline, ad copy, and link, guided by a landing page and targeted keywords.

Explore the pros and cons of Google search ads, highlighting flexible targeting, vast traffic potential, and strict control over keywords, ad text, and landing pages to drive leads and sales.

Discover who benefits from Google search ads and how to start with paid traffic by targeting bottom-of-funnel buying keywords for a wide range of businesses.

Track all activity by linking ad words to analytics and goals, align keywords, ads, and landing pages, then segment campaigns by device for buying keywords.

Launch your first Google search ads campaign with guided onboarding, set keywords, landing pages, and ads, then start with a low budget to learn by doing.

Learn to set up a Google search campaign, build ad groups with targeted keywords, and use extensions to boost clicks while managing budget.

Learn how Facebook ads appear in feeds and sidebars, set objectives, create images and copy, and target audiences by demographics and interests to optimize CPM campaigns.

Explore Facebook ads with diverse targeting options, including interests and professions, plus multiple ad types and potential for viral sharing. However, expect lower buying intent, clutter, and a learning curve.

Identify which businesses benefit most from Facebook ads by evaluating shareable content, targeting options, and strong marketing funnels with top-of-funnel opt-ins to drive sales.

Segment Facebook ads by targeting and ad type, and test multiple banners. Use opt-in content to move traffic into your funnel and sustain performance.

Learn to start with Facebook ads through hands-on practice; begin with a small budget and follow guided steps: click the top-right icon, use the search bar, then create ads.

Learn how to create a Facebook ad to promote a page post, choose placements, set targeting (age 20–40, women, English), and review ad status before running.

Discover retargeting, a cookie-based technology using JavaScript to anonymously follow your audience and serve retargeting ads across the web via Facebook, Google, and third-party platforms.

Retargeting provides high-converting, cheap clicks from repeat visitors and keeps your brand top of mind with tailored offers, though it can feel creepy and requires setup code, with low volume.

Retargeting is for every business, delivering targeted traffic from visitors who have already visited your site. It converts, with cheap clicks, so I encourage all clients to use remarketing.

Learn retargeting best practices with special offers to re-engage visitors based on pages or products viewed. Run dynamic remarketing for e-commerce and ads on Google and Facebook with perfect audience.

Set up retargeting by creating audiences in Google and Facebook, install pixels on your site, and use third-party platforms like Admiral and Perfect Audience.

Learn how to set up a Google AdWords account, enter your campaign details, and pause unoptimized campaigns to control costs while exploring pay-per-click growth strategies.

Sign up for your Edwards account and access your account dashboard, then pause the campaign to avoid poor optimization. Proceed to the next video for the setup.

Explore the different types of Google ads, with a focus on search ads, how keywords bid on searches, and how product listing and display ads fit broader advertising.

Discover how ad rank and quality score determine where your ads appear by weighing your keyword relevance, landing page alignment, and ad text alongside your bid.

Organize campaigns with a tight structure, one ad group per campaign, to boost quality score and cheaper clicks by segmenting by service and aligning ads, keywords, and landing pages.

Take a tour of a live client account to show how campaigns split by services into ad groups, with exact-match keywords for filing taxes and ads that boost quality scores.

Brainstorm campaigns and ad groups by segmenting your site into services or product categories, keeping keywords tight within each ad group for the next video.

Discover how broad, phrase, and exact match keywords drive ad exposure in PPC. See examples like accounting services and NY accounting quote, and learn how intent keywords improve targeting.

Brainstorm keyword ideas for each ad group, keeping keywords consistent with ad copy and landing pages to boost quality score. Use Explora dot com to identify buying-intent terms.

Set up your first Google Ads search campaign quickly by selecting search network only, configuring budget, bids, location, and ad copy, with careful keyword selection and clear ad groups.

Set up your first campaign by building a tight, consistent campaign structure with aligned keywords and ad groups, keeping the landing page in mind.

Optimize AdWords settings by refining location targeting, language, bidding, delivery method, ad schedule, and device targeting to boost conversions and control spend.

Adjust your campaign settings to maximize performance by targeting the right locations, scheduling ads for peak times, and optimizing device bids for mobile leads and desktop sales.

Learn how ad extensions—site links, location, and call extensions—enhance ads, boost click-through rates, and improve ROI by providing additional pages, address, and phone information.

Set up ad extensions to boost your ad performance, focusing on location, call, and site link extensions to increase click through rates and advertiser return.

Identify and add negative keywords to prevent ads from showing for unwanted terms, including broad match keywords, and monitor search terms to refine negatives at campaign or ad group level.

Identify and add negative keywords to prevent ads from showing for irrelevant searches, such as free or competitor names, and monitor your search term report to trim unnecessary clicks.

Craft ads with target keywords like audit services and audit accounting services, test headlines and copy, include a clear call to action, and continually optimize for clicks and conversions.

Set up four ad variations using two headlines and two copies, include a call to action and targeted keywords to boost quality score, then test and optimize based on performance.

Monitor paid traffic campaigns with Google Analytics to track sessions, new users, bounce rate, pages per session, and session duration. Set up goals and conversions to measure campaign performance.

Link your analytics and Edwards in both Google Analytics and Edwards settings to see what is working and how different traffic performs, then monitor your first campaigns and optimize accordingly.

Access the attached additional resources sheet for links to various resources that explore these platforms in depth. Reach out with questions for further help.