How to Kill at Sales

Reframe the negative connotation of sales by recognizing its essential, ubiquitous role in daily decisions and the power of information over the fear of deception.

Develop deep product and industry knowledge to handle buyer questions confidently; study SOPs, FAQs, colleagues, or books to spend quality time mastering your product.

Master communication by connecting the dots and speaking toward the buyer's objective, avoiding rambling about irrelevant topics to keep the conversation focused on the desired outcome.

Develop grit as the third essential sales skill, stay strong after defeats, and maintain belief in yourself and the product to keep hitting hard.

Identify your best way to learn as products and pricing change, refine your pitch, and plan accordingly. Grasp new company information, understand your learning capability, and boost efficiency.

Learn to craft a crystal clear opening line that grabs attention, introduces the problem and the solution, and moves you toward securing your next client or your next biggest buyer.

Learn to craft a killer opening line like a movie trailer by building a thoughtful, standard answer about what you or your company does, using a practical toolkit.

Tackle email overload by understanding how readers have microseconds to evaluate relevance in a noisy inbox. Discover how to make an email heard in this noisy world next week.

Master a quick checklist to craft a compelling subject line that piques interest and delivers value, boosting email open rates and responses.

Learn to craft a brief subject line under 50 characters to boost open and click-through rates, with examples of concise, compelling subject lines.

Personalization shows care by addressing the client, uses a friendly body tone, and pairs with a clear call to action in common language that sounds like a conversation.

Build rapport and master soft skills to create a fluid sale, transforming you from a salesperson to a sales ninja.

Understand that people buy feelings, not commodities, and craft your sales pitch around the desired feeling—ease, peace of mind, speed, or love—that the prospect will experience after the meeting.

Show, don't tell in sales by narrating your pitch as an immersive scene to hold attention and make your solution feel more powerful.

Leverage storytelling to make sales messages emotionally compelling, outperforming facts by 22%, and learn to wrap product features—like a washing machine's rpm—into memorable stories from first meeting to closing.

Master listening in sales by periodically asking questions to uncover discovery and insight, creating a safe environment, ensuring fluid feedback, and offering suggestions that broaden options.

Explore the core steps that follow a strong opening line and a compelling introductory email.

Master the ninja move of a dispassionate spiel to close the certainty gap after achieving status alignment, proving yourself as the indisputable expert to any buyer.

Learn how to qualify buyers respectfully by asking strategic questions about deal frequency and how they establish a budget, providing deeper insight without being rude.

Diagnose the customer's problem, analyze it, and then recommend a solution using a doctor-patient analogy; apply this framework to address objections, including the expensive objection.

Diagnose pricing objections with a doctor-patient analogy to uncover needs. Redirect to roi by asking what they’d pay, the best feature, and the cost of not buying.

Explore how the human brain adapts to social demands, shifts personas, and what these pressures mean for sales interactions.

Explores the 'ultimate nice guy' in sales, showing how being overly friendly signals power to the buyer and erodes your influence in key meetings.

Critique a feature-heavy sales approach, showing that buyers want benefits linked to their needs rather than exhaustive features and testimonials.

Show how a dreamer touts bicycle features and transformation promises, while buyers see through the hype, delivering a liberating lesson for the budding.

Expose how a sales pitch filled with dreams triggers a buyer's objections, revealing that a dominant, aggressive buyer resists the deal once objections are dropped.

Master closing sales by choosing the right phrases, ensuring a strong opening leads to a natural closing, and monitoring bias, engagement, and objections to ask for the sale.