Outsource Mastery: How To Earn More Money By Doing Less Work
4.1 (99 ratings)
Course Ratings are calculated from individual students’ ratings and a variety of other signals, like age of rating and reliability, to ensure that they reflect course quality fairly and accurately.
27,411 students enrolled

Outsource Mastery: How To Earn More Money By Doing Less Work

Master The Art Of Outsourcing To Build Your Business Faster And Achieve Time, Geographic And Financial Freedom.
4.1 (99 ratings)
Course Ratings are calculated from individual students’ ratings and a variety of other signals, like age of rating and reliability, to ensure that they reflect course quality fairly and accurately.
27,411 students enrolled
Last updated 9/2019
English [Auto]
Current price: $65.99 Original price: $94.99 Discount: 31% off
5 hours left at this price!
30-Day Money-Back Guarantee
This course includes
  • 2 hours on-demand video
  • 1 article
  • 16 downloadable resources
  • Full lifetime access
  • Access on mobile and TV
  • Certificate of Completion
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What you'll learn
  • Learn the fundamentals of outsourcing and hiring freelancers for your online business
  • How to rapidly scale your existing business using outsourcers and virtual assistants
  • How to build a new income stream with a focus on outsourcing most of the business tasks
  • What you should and should not outsource in your business
  • Effectively judge, hire and manage workers and tasks for them.
  • Smoothly automate parts of your business so you do not have to be involved at all!
  • Create an overall strategy for your business to best utilize your workers for maximum gain and scaling.
  • A beginner's knowledge of digital marketing
  • A passion to learn, build and scale up your own business!

This course will cover the NUMBER ONE most valuable skill in all of internet marketing. In fact, this skill is the foundation of ALL successful businesses since time began.

And that skill is... Delegation. (AKA - outsourcing)

When you know how to outsource systems, processes and tasks within your business, generating more revenue and profits becomes much MUCH easier.

Not only that, it will make you feel less overwhelmed. Less stressed out. It will mean you will have a lot more free time, allowing you to put other ideas you have into action… or to pursue other interests outside of business.

In other words, it will make you a happier person.

Why? Because writing small checks which turn into larger checks, whilst having more free time, is a recipe for happiness.

Outsourcing is something that we do ourselves (we have 50 full-time people around the world) and it is something that will help you greatly no matter what business model you are pursuing (or want to pursue), whether that be..

  • Blogging or publishing

  • Affiliate Marketing

  • Selling Information Products

  • Running E-commerce Stores

  • Selling Software

  • Offering Professional Services

...or anything else.

Of course, you may imagine that getting other people to do work for you is expensive.

But it isn’t when you know how to do it properly.

In fact, like anything else, it’s a real art (even though it may not seem like it).

And that is what this course is about - teaching you to MASTER THE ART OF OUTSOURCING - and how to use these new skills to blast through roadblocks and bottlenecks in your business by getting OTHER PEOPLE to do tasks that you either don’t want to do or don’t have the time or ability to do yourself.

  • If you already have a business, we’ll show you how to grow it.

  • If you are just starting your business, we will teach you how to build new income streams with a focus on outsourcing.

  • In fact, we will also give you three potential business models you can follow.

Course material includes:

  • How to plan and implement your outsourcing strategy

  • What you should and should not outsource

  • Where to find and how to hire quality freelancers

  • How to manage your freelancers effectively

  • How to scale the number of people working for you as you grow your business

  • Templates and examples, mindmaps and other valuable downloadable information

In our 25+ lectures, you will learn:

Introduction to Outsourcing

  • What is outsourcing, and how can it benefit your business?

  • How we have used outsourcing to grow our business

  • How to plan out and implement your outsourcing strategy.

Advantages to Outsourcing

  • Getting things done FAST and true 24/7 operating hours

  • Your ability to easily hire expert skills to get tasks done better and faster than you yourself could ever do.

  • You can focus on core activities that grow your business and make you MONEY

  • Automate certain portions of your business

  • Time freedom

Real-world Examples of What We Have Outsourced

  • Software development

  • eCommerce projects

  • Web design and overhaul of our company’s Member’s area

Outsourcing Objections

  • We answer certain objections to outsourcing, such as:

  • Spending money: We show how this is not the case, and how not hiring freelancers will cost you money in the long run

  • Not being in control: This is more of a psychological issue. If you wish to grow your business, you must let other people manage some of your daily tasks

  • Privacy & Security: There are certain sensitive tasks you would never want to outsource, and we will teach you what these are

  • Communication issues: Making sure that you work with someone who you can effectively communicate with is part of the hiring process. We will show you the best and most effective methods, and how to write instructions clearly.

How to Build a Business Around Outsourcing

  • Along with our lecture on the specific business models, we have mindmaps and documents on how to build these businesses through outsourcing

Effective Outsourcing Strategies

  • Determine what tasks you can outsource: Written content, graphic design, social media management, general marketing and promotions, software creation

  • What you should not outsource: Areas that require security such as Paypal, email marketing platforms, domain name and web hosting accounts

  • Check certain platforms that allow limited access, such as Wordpress accounts, Amazon Seller Central, Google Analytics, etc

  • Strategies for working full time and working part-time on your business

  • How to Identify and plan tasks to be outsourced

  • Create your own outsourcing strategy mindmap

Finding High-Quality Freelancers

  • Key outsourcing platforms and how to use them

  • Job posting overview and interviewing potential candidates

  • How to write and post your job title and description

  • How to select candidates

  • Pricing your job

Evaluating Freelancers

  • Individual freelancers versus agencies and firms

  • Country of origin versus job type

  • How to evaluate their expertise

  • Filtering proposals and candidates

  • Freelancer red flags and what to avoid

  • The post-hiring process and how to write and communicate clear instructions

  • Our time-tested freelancer testing strategy for new hires

Managing Your Freelancers Effectively

  • The basics of managing your workers

  • How to manage without micromanaging

  • An overview of the best management tools to use

  • Responding to low quality work and solving issues

  • What to do before firing a freelancer

Scaling Your Outsourcing as Your Business Grows

  • The basics of scaling and how to do it responsibly

  • Avoiding scaling pitfalls that could squeeze your bottom-line

  • When to scale

  • How to effectively scale

  • Expanding your “outsource force”

  • How to turn your trusted freelancers into managers in your business

  • Hiring freelancers as your employees and getting them off outsourcing platforms

  • Knowing your “end-game” in your business to properly scale

Who this course is for:

Business owners and students who may be intimidated with hiring other people for the very first time

Business owners who wish to learn the basics of outsourcing and how to scale as their business grows

Students and 9-5 workers just dipping their toes into the powerful world of online businesses and dream of the freedom of working from home and setting their own hours. Outsourcing is essential to achieve this!

Who this course is for:
  • Online business owners wishing to grow their business
Course content
Expand all 29 lectures 02:15:00
+ Advantages and Examples of Effective Outsourcing
5 lectures 24:42

Welcome to Outsource Mastery! In this introduction we talk about how outsourcing has positively affected our online business, to the point where we now have over 50 workers managing various aspects of our business!

Aidan Booth, co-owner of Online Marketing Classroom, talks about:

  • A general overview of the course and how the modules and sections are laid out

  • How you will go from knowing nothing about hiring freelancers to effectively managing an entire team of workers

Preview 02:56

What is outsourcing? In this overview, we discuss:

  • How outsourcing allows you to gain services and skills you would find hard to develop yourself

  • How it allows you to grow your business

We also talk in more detail of what is included in the training.

Preview 04:50

In this lecture, we talk about the advantages of outsourcing, and why you would consider hiring others to help run your business. We cover such advantages as:

  • Getting things done FAST and true 24/7 operating hours

  • Your ability to easily hire expert skills to get tasks done better and faster than you yourself could ever do.

  • You can focus on core activities that grow your business and make you MONEY

  • Automate certain portions of your business

  • Time freedom

Preview 05:37

In this lecture, we talk about actual examples in our business that we have been able to develop because of outsourcing, hiring overseas and native workers, and using virtual assistants.

We detail the following projects in our business and how we used outsourced workers:

  • A software tool to find ecommerce and affiliate marketing opportunities

  • How we hired a quality assurance freelancer  to check the work of our software and website developments

  • The packaging, design and product photos of our ecommerce brand

  • The redesign of the custom member's area of Online Marketing Classroom

  • Written content, customer support, accounting

Examples of Outsourcing

In this lecture, we talk about any objections and dispel many myths about outsourcing. We cover:

  • The costs associated with outsourcing, and how to compare this to the value of your own time and worth

  • Not being in control, and how to let go of some parts of your business to help you grow

  • Privacy and security worries, and how it's usually not a big deal ... a later lecture will discuss what NOT to outsource

  • Communication issues, and how to avoid this through the vetting process of hiring them

Outsourcing Objections
+ Building an Income Stream Using Outsourcing
1 lecture 01:51

In this short section, we introduce some digital marketing business models that lend themselves well to outsourcing:

  • Amazon Whitelabel (sourcing your own products to sell on Amazon)

  • Affiliate Marketing (building your own websites and selling products on commission)

  • Wholesale (sourcing profitable products from wholesalers to sell on Amazon)

Outsourcing can be applied to ANY business model. We feel that, if you are a beginner, these are very easy income streams you can build and quickly scale using outsourcing.

+ Planning Your Outsourcing Strategy
6 lectures 25:32

In this lecture, we give an overview of what you can outsource, and a strategy of how to do this.

Working full time: The initial aim will be to outsource 10 hours of work that you normally do, so you can free up your time to do other things.

Working part time: The aim will be to create an additional 10 hours of work over and above what you do, to begin scaling up your business.

No matter if you are working part time or full time, you will have an extra 10 hours of work per week to grow your business.   

Outsourcing Strategy Overview

In this lecture, you will learn what aspects of your business you should outsource, such as:

  • Written content

  • Graphic design

  • Social media management

  • General marketing and promotion

  • Software creation

What You Should Outsource

Of course, you should not outsource everything in your business! In this lecture we talk about what you should not outsource, such as:

  • Critical accounts and infrastructure

  • Paypal and other financial accounts, email marketing platforms, domain name accounts, etc

However, check and see if you can give limited access to certain critical accounts. For instance, in Amazon Seller Central, you can add users but only allow access to certain areas of your account.

What Your Should NOT Outsource

Now that you know what can potentially be outsourced, you need to plan exactly how to identify tasks in your business. Take a good look at yourself, your skills, and your business, and write down lists, such as:

  • What do you spend the most time on?

  • What are your skill sets?

  • Which tasks lead directly to revenue?

  • What do you enjoy doing?

  • What do you dislike doing?

Once you have these lists, you will have a better idea of what you can outsource, and what tasks you can do yourself.

Identifying Tasks to be Outsourced

After you have drawn up your lists, the next step is to determine what tasks and items you could outsource that could save you 10 hours per week (if you are working full time), or what tasks you can outsource to gain an extra 10 hours of work a week (if you are doing this part time.)

Refer to the strategy mindmaps in the Resources of this lecture to begin planning this.

How to Plan Your Outsourcing Strategy

In this article, we discuss how to create your outsourcing budgeting plan. This lesson is also available as a PDF, with an example spreadsheet as well.

Creating Your Outsourcing Budgeting Plan
+ Finding High-Quality Freelancers
5 lectures 26:18

In this lecture, we introduce the key outsourcing platforms we use to find our best freelancers. They include:

  • OnlineJobs.ph

  • Upwork.com

  • 99Designs.com

  • Freelancer.com

Included are example template job postings in the Resources section.

We also mention some other platforms used for very specific tasks, such as freelancers for music.

Key Outsourcing Platforms

In this lecture, we give you a tour of 99Designs.com, and for which outsourcing tasks. Specifically, we teach you how to:

  • Set up a contest

  • Tips on creating your contest

  • Your project brief

  • Pricing options

  • Running a contest

  • Choosing the winner

Using 99Designs.com

In this lecture, we talk about OnlineJobs.ph, one of the best places to find full-time outsourcers and VA's (virtual assistants) from the Philippines. We teach you how to use this platform and best practices, such as:

  • How to post a job

  • Job title and description

  • Communication and interviewing

  • Selecting people

  • Salary negotiation

Using OnlineJobs.ph

Freelancer.com is one of the most popular platforms to hire quality freelancers. In this lecture, we discuss:

  • How to use this service

  • Posting a job

  • Pricing your job

Using Freelancer.com

Similar to Freelancer.com, Upwork is the other main outsourcing platform to hire quality freelancers. In this lecture, we cover:

  • Writing a job title to attract the right people

  • Job description

  • Job settings

  • Pricing your job

Using Upwork.com
+ Analyzing and Hiring the Best Freelancers
4 lectures 21:27

In this lecture, we teach you how to effectively analyze and hire the best freelancers for your outsourcing tasks. You will learn our process of hiring and how we evaluate potential freelancers to find the best person to do the task that furthers our business.

Specifically, you will learn:

  • Individual freelancers vs. agencies vs. firms

  • Country of origin vs. job type

  • Language considerations

  • Viewing previous feedback and filtering options

Evaluating Freelancers

As with anything in business, there are red flags to watch out for. In this lecture, we uncover some of the common problems and red flags we have had to deal with, and how you can avoid them when hiring people for your projects.

Freelancer Red Flags

Just as important as hiring the best person for the job is creating clear and detailed instructions after you hire your freelancer. In this lecture, we teach you:

  • How to write proper and effective instructions

  • Optionally, creating video snippet instructions

Included is a "welcome" template in the Resources you can use for your new hire.

Creating Post-Hire Instructions

In this lecture, we talk about a very simple but powerful and effective testing strategy we use with all our new hires. Using this method, we can find out how good the freelancer is at their job, and ways to reduce your financial risk and time if they turn out to be not what you expected.

The Freelancer Testing Strategy
+ Managing Your Freelancers Effectively
3 lectures 20:12

In this lecture, we discuss the basics of managing freelancers. Specifically, we will cover:

  • Communication

  • Feedback

  • Managing without micromanaging ... which would defeat the purpose of outsourcing if you are constantly checking their work!

Management Overview

In this lecture we run through the advantages of using management tools, and give you a tour of the important tools we use on a daily basis to manage the people who work for us.

Tools we cover include:

  • Trello

  • Basecamp

  • Infogram.com

  • Hubstaff

Management Tools

Sometimes, a freelancer doesn't do the job as you would like, or is low quality. In this lecture, we discuss common issues and problems, and ways you can solve them. We discuss:

  • Low quality work and what to do

  • Missing deadlines and the possible reasons

  • What to do BEFORE terminating their contract

Solving Issues
+ How to Scale Your Outsourcing as Your Business Grows
4 lectures 12:10

In this lecture, we teach you the basics of scaling your outsourcing with the growth of your business. We discuss best practices, pitfalls to avoid, as well as long-term business planning.

Scaling 101

As your business grows, you don't want your workload to increase as well. We discuss the optimal time to scale your outsourcing, and how to structure your business so you become the "CEO" looking at the big picture.

When You Should Scale

In this lecture, we teach you how to scale properly, and how to structure your freelancers so the more experienced ones become your project managers.

How You Should Scale

In this final lecture, we discuss reasons and advantages as to why you would want to get freelancers off of platforms and work directly for you. We discuss when you should do this, and how to approach it properly.

Getting Freelancers Off Platforms
+ Bonus Section
1 lecture 02:48
Bonus Video - How to Learn More About Building Income Streams