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Outgrow’s Marketer of the Month 2023 Masterclass (Part-2)
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486 students

Outgrow’s Marketer of the Month 2023 Masterclass (Part-2)

Dive into Marketing and Strategy with Outgrow's Masterclass - Explore Current Trends and Market Forces
Created byOutgrow Team
Last updated 10/2023
English

What you'll learn

  • Master growth techniques for email and SMS marketing
  • Understand the differences between Augmented Reality (AR) and Virtual Reality (VR)
  • Understand the urgency of addressing AI-related challenges
  • Explore the power and impact of short-form video content
  • Examine the role of AI in transforming the music industry
  • Gain a deep understanding of how brands evolve and adapt over time

Course content

1 section6 lectures1h 21m total length
  • Sendlane’s CEO Jimmy Kim on Mastering Growth Techniques for Email and SMS10:36

    Dive into a transformative masterclass with Jimmy Kim, a visionary entrepreneur with a proven track record in the industry. As the CEO and Co-Founder of Sendlane, and CEO & Founder at Snaptactix, Jimmy brings a wealth of expertise to the table, having previously led as President at Lurn.

    In this Masterclass, We'll Explore:

    1. Retention Marketing Strategies: Learn how to fortify your business by focusing on retention marketing during economic downturns. Discover the power of keeping your existing customers engaged and loyal.

    2. Effective Segmentation: Uncover the art of segmenting your audience for highly targeted and personalized messaging. Maximize the impact of your email and SMS campaigns.

    3. The Click Factor: Explore the importance of clicks in the world of email and SMS marketing. Jimmy Kim delves into the metrics that truly matter and how to leverage them for success.

    4. Brand Voice Consistency: Understand why staying true to your brand voice is pivotal in maintaining customer trust and loyalty, even during recessionary periods.

    5. Data-Driven Campaign Optimization: Harness the potential of data analytics to fine-tune your marketing campaigns. Learn how to make data work for you and drive campaign success.

    Join us for this illuminating masterclass and emerge equipped with the skills and knowledge to navigate and thrive in today's challenging economic landscape.

    This course is made by Outgrow.co which is the world's first all-in-one AI-powered interactive content builder.

  • Dueling Realities in the Metaverse Arena with Nokia's Head of Innovation19:33

    Embark on a journey through the dynamic world of AR and VR in the Metaverse with Leslie Shannon, Nokia's Head of Trend and Innovation Scouting. A true Silicon Valley futurist, Leslie delves into the future of technology, from 5G and robotics to the immersive realm of the Metaverse.

    In this enlightening masterclass episode, Leslie unveils her unique vision and shares Nokia's pivotal role in creating a secure and immersive future. Join us for a tantalizing exploration of the future with topics like bridging digital and physical realities, the crucial aspect of presence, the practicality and immersion of AR vs. VR, and how the Metaverse continuum merges digital and physical worlds for hands-free assistance.

    We'll also tackle critical considerations, such as privacy and data concerns, as we strive for responsible Metaverse development. Leslie offers insights into the future, discussing augmented reality glasses and AI, while shedding light on Nokia's mission to enhance user experiences by building secure and efficient infrastructure.

    Don't miss this exclusive masterclass episode where you'll gain a deeper understanding of the Metaverse and its transformative potential. Join us for an immersive exploration of the future of technology and secure your place at the forefront of innovation.

    This course is made by Outgrow.co which is the world's first all-in-one AI-powered interactive content builder.

  • EU's FRA Director Michael O'Flaherty on the Need for Urgent AI Regulation11:05

    Delve into the urgent realm of AI regulation with the European Union's FRA Director, Michael O'Flaherty. In this compelling masterclass, a seasoned human rights lawyer and academic, Michael, takes you on a journey through the critical intersection of artificial intelligence and human rights.

    Discover the pivotal role of governments in safeguarding individual rights amidst rapid AI advancements. Uncover the intricacies of research-based regulatory models, essential for navigating the complexities of evolving AI technologies. Learn about the vital contribution of citizen voices in shaping AI governance, and how civil society plays a crucial part in decision-making.

    Explore the creation of spaces that facilitate meaningful exchanges between governments and civil society in AI decisions. Additionally, gain insights into empowering the next generation, providing platforms for youth engagement in AI policy. All this is built upon the foundational principles of human rights, ensuring dignity and respect in the development and deployment of AI technologies.

    Join us in this masterclass and be at the forefront of the call for urgent AI regulation, preserving the essence of human rights in a world shaped by AI innovation.

    This course is made by Outgrow.co which is the world's first all-in-one AI-powered interactive content builder.

  • TikTok's Architect Sean Kim Unveils Short-Form Video's Explosive Impact14:45

    Join us for an enlightening masterclass featuring Sean Kim, the former Head of Product at TikTok and current President and CPO at Kajabi, the premier platform for knowledge entrepreneurs. In this exclusive session, titled "TikTok's Architect Sean Kim Reveals the Explosive Power behind the Short-Form Video Revolution," Sean shares his wealth of knowledge on harnessing the potential of AI and machine learning to transform the content landscape.

    Discover the following key topics in this enriching session:

    1. Transforming Content Consumption: Learn invaluable lessons from industry giants like Amazon and TikTok to create a revolutionary content experience.

    2. Unlocking Success with AI and Machine Learning: Gain insights into crafting a potent product strategy that leverages AI and machine learning for maximum impact.

    3. Empowering Content Entrepreneurs: Explore strategies for attracting creators and increasing brand awareness within your niche.

    4. Building a Strong Community: Understand the importance of education, collaboration, and unwavering customer dedication in fostering a thriving community.

    5. Revolutionizing Content Creation: Dive into the world of customer-centric product development and influencer insights to stay at the forefront of content creation.

    6. Applying Customer Prioritization and Content Monetization: Acquire lessons in effectively prioritizing customers and monetizing content for lasting success.

    Don't miss this opportunity to learn from a true industry visionary and enhance your understanding of the evolving content landscape. Join us for a masterclass that promises to reshape your approach to content creation and engagement.

    This course is made by Outgrow.co which is the world's first all-in-one AI-powered interactive content builder.

  • AI Waves Transforming the Sonic Landscape: Insights from SoundCloud's VP, Hazel12:52

    Unlocking the Future of Music with AI: A Masterclass by SoundCloud's VP Hazel Savage

    Dive into the groundbreaking world of AI-driven music innovation with Hazel Savage, the Vice President of SoundCloud's Music Intelligence. Following SoundCloud's acquisition of Musiio in May, Hazel brings her wealth of experience and knowledge to the forefront, exploring the dynamic potential of AI in the realm of music.

    In this enlightening masterclass, Hazel delves into the transformative impact of AI on the sonic landscape, discussing topics such as:

    1. The Role of AI in Music: Discover the boundless possibilities and paradigm shifts AI brings to the music industry.

    2. Challenges of Building a Music Search Engine: Uncover the intricacies of scale, efficiency, and algorithmic excellence in creating a music search engine.

    3. The Acquisition of Musiio by SoundCloud: Gain insights into the challenges faced and the enduring impact of this significant acquisition.

    4. AI's Potential to Create New Musical Forms: Explore the visual versus audio-based AI, and how it's reshaping musical creativity.

    5. Striking a Balance: Delve into the harmony between algorithms and human curation in the world of music.

    6. Music Classification with Convolutional Neural Networks: Learn about the cutting-edge technology shaping music classification.

    Join us in this masterclass to uncover the future of music, where AI meets innovation and creativity head-on, charting a new course for the industry. Don't miss this unique opportunity to explore the AI waves that are transforming the way we experience and create music.

    This course is made by Outgrow.co which is the world's first all-in-one AI-powered interactive content builder.

  • Unveiling the Evolution of Brands: With Creative Director of TIME Graham12:09

    Dive into the fascinating world of brand evolution with Graham McDonnell, the Creative Director of TIME, in our last masterclass episode. With over 19 years of experience as an award-winning creative director and keynote speaker, Graham is a visionary storyteller for global brands in the digital, social, and film domains.

    In this episode, we explore the following delectable topics:

    • Consumer Recognition of Valuable Content: Discover how brands capture audience attention through compelling content.

    • Balancing Algorithmic Recommendations and Human Curation: Uncover the secrets to achieving the perfect blend of technology and human touch in brand strategy.

    • Trust as a Crucial Element in Branding: Delve into the importance of trust in building strong and enduring brand relationships.

    • Disruption of Branding by Instagram and TikTok: Understand how these platforms have transformed the branding landscape.

    • Blurring Lines Between Tech and Media Companies: Explore the evolving roles of tech giants in media and branding.

    • Embracing Risks and Challenges for Marketing Success: Learn how taking calculated risks can lead to marketing triumphs.

    Join us in this insightful episode as we unravel the intricacies of brand evolution and gain valuable insights from a true creative visionary, Graham McDonnell.

    This course is made by Outgrow.co which is the world's first all-in-one AI-powered interactive content builder.

Requirements

  • There are no particular prerequisites needed; our courses are tailored to be inclusive and enlightening for individuals at every skill level.

Description

Welcome to the second part of our course, as we step into the final quarter of 2023. This year has witnessed a tumultuous dance of global markets grappling with issues like inflation, recession, layoffs, and various financial challenges.

Feeling overwhelmed by these dynamics? No need to worry, because Outgrow's Marketer of the Month Masterclass is your guiding light. It's designed to deep-dive into the most pressing topics of the year and equip you with the strategies to thrive in this ever-shifting market landscape. Join us to cultivate a well-rounded, informed approach to conducting business and marketing in these exceptional times, setting the stage for an even more exciting 2024.

We recognize that maintaining a competitive edge demands a comprehensive strategy. In the second part of our course, we explore vital areas such as marketing, business strategy, budget management, fintech, email marketing, social media marketing, and much more. Outgrow's Marketer of the Month Masterclass is your compass in navigating these multifaceted challenges.

Our lineup of speakers features renowned industry leaders from Sendlane, Nokia, the European Commission, TIME, and TikTok. Their insights are poised to reshape your perspective and provide the knowledge necessary for triumph in today's ever-evolving landscape. Seize this opportunity to elevate your skills and strategies to new heights.

This course is made by Outgrow which is the world's first all-in-one AI-powered interactive content builder.

Who this course is for:

  • Marketers, Business professionals, Product managers, Entrepreneurs, Technology enthusiasts, Innovators, Social media managers, Financial professionals, Those interested in AI and tech regulation & Anyone seeking insights into the evolving digital landscape.