Master Course : Outdoor Advertising & Billboards Management
What you'll learn
- Understand the history, types, and significance of outdoor advertising as a communication medium.
- Identify key stakeholders and their roles in the outdoor advertising ecosystem.
- Apply visual design principles to create effective and impactful outdoor advertising campaigns.
- Analyze the relationship between typography, color, imagery, and message clarity in outdoor designs.
- Navigate the legal frameworks and regulations governing outdoor advertising placement and content.
- Explore emerging technologies like digital displays and data-driven targeting in outdoor advertising.
- Evaluate factors influencing strategic billboard placement, including audience demographics and traffic patterns.
- Develop site selection strategies that optimize visibility, reach, and message retention.
- Implement maintenance practices to ensure longevity and visual appeal of outdoor advertisements.
- Formulate marketing approaches that leverage outdoor advertising's unique reach and impact.
- Identify current industry trends and speculate on the future evolution of outdoor advertising in the context of changing consumer behavior and technology.
Requirements
- Basic skill of Outdoor Advertising Ideas nad Billboards Advertising
Description
Master Course : Outdoor Advertising & Billboards Management
In the dynamic realm of advertising, outdoor advertising and billboards continue to stand out as powerful tools for conveying messages to a wide audience. As urban landscapes evolve and consumer behaviors change, mastering the art of outdoor advertising and billboards management becomes essential for marketers, advertisers, and business owners alike. This master course delves into the significance of pursuing a Master's course in Outdoor Advertising & Billboards Management and highlights the key takeaways that such a program can offer.
This course provides a comprehensive understanding of outdoor advertising and the management of billboards. Students will explore the various aspects of outdoor advertising, including its history, design principles, regulatory considerations, and technological advancements. The course also delves into the effective management of billboards, covering topics such as site selection, maintenance, marketing strategies, and industry trends.
As the visual landscape of our cities continues to evolve, mastering the art of outdoor advertising and billboards management becomes integral to creating impactful campaigns. A Master's course in this field equips individuals with the knowledge, skills, and strategic thinking required to navigate the dynamic world of visual branding. By combining creativity, technology, psychology, and business acumen, graduates of this program are well-prepared to lead successful outdoor advertising campaigns that captivate audiences and drive brand success in the modern age.
In this master course, I would like to teach the 5 major topics:
1. Introduction to Outdoor Advertising
2. Design Principles for Outdoor Advertising
3. Regulatory and Legal Aspects & Technological Advancements in Outdoor Advertising
4. Billboard Site Selection and Placement
5. Maintenance and Sustainability, Marketing Strategies & Industry Trends and Future Outlook for Outdoor Advertising
Who this course is for:
- All UG and PG Business and Marketing Students
- Business Owners, Marketing teams and executives, Interested students to learn about the concepts of Outdoor Advertising & Billboards Management
Instructor
- 4.2 Instructor Rating
- 36,247 Reviews
- 527,994 Students
- 310 Courses
Achievements on Udemy : (UDEMY BUSINESS BEST SELLER & FULL TIME UDEMY INSTRUCTOR)
[1] Enrolled over 527,000 students from 214 countries & 40+ UFB Courses.
[2] Delivered a staggering 3.73 million course enrollments, with 5,439,933 minutes taught Including UFB Courses (Upto August' 2024).
[3] Offered a diverse array of 310 courses, covering Business, General Management, Leadership, IT, Software and Systems, Psychology, Education, and Media Studies.
Credentials and Qualifications of Dr. José:
Dr. José's extensive qualifications showcase his dedication to various fields:
[1] Earned a Ph.D. in Entrepreneurship & Business Management in 2019, contributing to the understanding of business dynamics.
[2] Holds an M.Phil. in Business & General Management, establishing a solid foundation in comprehensive management knowledge.
[3] Completed a Masters in Financial Markets in 2015, demonstrating expertise in financial systems.
[4] Acquired a Masters in Information Technology in 2013, equipping him with technological proficiency.
[5] Achieved a Masters in Human Resource Management (MBA) in 2011, highlighting organizational skills.
[6] Secured a Bachelors in Mathematics in 2009, emphasizing analytical and statistics prowess.
[7] Earned a Diploma in Teacher Education in 2006, showing dedication to education.
This diverse academic background positions Dr. José as a well-rounded and versatile professional.
Teaching Experience:
Dr. José is an accomplished expert with a wealth of teaching and industry experience:
[1] Currently he is working as a Researcher and Professor of Florida Christian University (FCU Online), Orlando, FL.
[2] Serves as a Senior Researcher, Professor, and Subject Matter Expert at UTEL University, Universidad Centro Panamericano de Estudios Superiores - México, IBS-BFSU (International Business School - Beijing Foreign Studies University) China.
[2] Holds the title of Honorary and Visiting Professor at NGCEF Australia, ISCIP Canada, and Judge of the Research center for the Internationalization of companies from emerging economies (I-CEE) & Global Forum on Business Case Study.
[3] Dr. José, Specializes in digital transformation teaching, innovative teaching, and project based strategies for startup teaching in digital platform ecosystems.
Instructional Design and Curriculum Development Experience:
Dr. José's instructional design and curriculum development contributions are noteworthy:
[1] Designed and developed more than 5 specialized Post Graduate Master Degree courses for International Business School - Beijing Foreign Studies University (IBS-BFSU).
[2] Expertise in corporate entrepreneurship, organizational innovation, and learning.
[3] Over 15 years of experience as a business and IT consultant for over 20 successful startup businesses.
[4] Designed, developed, and hosted over 200 corporate business websites since 2007, receiving over 10 awards for graphic and web design.
Interests of Teaching Topics:
Dr. José's teaching interests span a wide range of subjects:
[1] Conducted, supervised, and handled more than 10,000 UG, PG students since 2007.
[2] Led training sessions for undergraduate and postgraduate Master Degree graduates in areas such as Entrepreneurship Development, Business Management, Human Resource Management and Development, Marketing, Digital Marketing, Finance and Financial Markets, Economics, Statistics, Education, Psychology, Leadership and Personal Development, Multimedia, Information Technology, IEEE Domains, and Software Certification Courses.
[3] Regular Keynote Speaker at AEIC China and Whither Our Economies (WoE) Lithuania.
[4] Currently guiding 5 Ph.D. Scholars in Business Administration, Computer Science, and IT Domains.
Certifications, Research and Publications:
Dr. José boasts an impressive list of certifications, research, and publications:
[1] Completed more than 30+ Software, IT, and Business Certifications.
[2] Serves as an Editor of Science Direct PLAS Journal, Ai Scholar China and certified reviewer for several renowned publishers from Springer Nature, Online Wiley, Emerald & SAGE.
[3] Published over 50 research and review articles, 8-12 solo-authored full case studies, 4 book chapters, and numerous book reviews and some listed in WoS & Scopus Listings.
[4] Google Scholar Citation 100+ and Research Gate Score is 270.90 with 54+ Citations, 59,299+ reads, and 27 Research Recommendations.
[5] European Alliance for Innovation (EAI) Score is 16.
Honors and Awards:
Dr. José's accomplishments are celebrated with various honors and awards:
[1] Top Funding Project Writer.
[2] Top Researcher Award 2019-2024.
[3] Best Ph.D. Thesis Award 2018.
[4] Distinguished Young Scientist 2017.
[5] University Topper (2011-2012).
[6] Seven-time recipient of the FCB - Faculty Competency Building Award (2011-2018).
[7] Mr. Perfect Award in 2008.
International Memberships and Activities:
[1] Holds memberships in 35+ International academic and professional bodies, including IEEE (ID : 96447154), Oulu Entrepreneurship Society - Finland, AfSAE (ID: 256521), ISPIM (ID: 1374), ITPA (ID: 29660) and many more.
[2] Volunteers for Scopus, Web of Science, and ABDC Indexed journals.
[3] Serves as an editorial and reviewer board member for over 30+ journals and has reviewed 200+ articles since 2019.