Master Course : Outdoor Advertising & Billboards Management
What you'll learn
- Understand the history, types, and significance of outdoor advertising as a communication medium.
- Identify key stakeholders and their roles in the outdoor advertising ecosystem.
- Apply visual design principles to create effective and impactful outdoor advertising campaigns.
- Analyze the relationship between typography, color, imagery, and message clarity in outdoor designs.
- Navigate the legal frameworks and regulations governing outdoor advertising placement and content.
- Explore emerging technologies like digital displays and data-driven targeting in outdoor advertising.
- Evaluate factors influencing strategic billboard placement, including audience demographics and traffic patterns.
- Develop site selection strategies that optimize visibility, reach, and message retention.
- Implement maintenance practices to ensure longevity and visual appeal of outdoor advertisements.
- Formulate marketing approaches that leverage outdoor advertising's unique reach and impact.
- Identify current industry trends and speculate on the future evolution of outdoor advertising in the context of changing consumer behavior and technology.
Requirements
- Basic skill of Outdoor Advertising Ideas nad Billboards Advertising
Description
Master Course : Outdoor Advertising & Billboards Management
In the dynamic realm of advertising, outdoor advertising and billboards continue to stand out as powerful tools for conveying messages to a wide audience. As urban landscapes evolve and consumer behaviors change, mastering the art of outdoor advertising and billboards management becomes essential for marketers, advertisers, and business owners alike. This master course delves into the significance of pursuing a Master's course in Outdoor Advertising & Billboards Management and highlights the key takeaways that such a program can offer.
This course provides a comprehensive understanding of outdoor advertising and the management of billboards. Students will explore the various aspects of outdoor advertising, including its history, design principles, regulatory considerations, and technological advancements. The course also delves into the effective management of billboards, covering topics such as site selection, maintenance, marketing strategies, and industry trends.
As the visual landscape of our cities continues to evolve, mastering the art of outdoor advertising and billboards management becomes integral to creating impactful campaigns. A Master's course in this field equips individuals with the knowledge, skills, and strategic thinking required to navigate the dynamic world of visual branding. By combining creativity, technology, psychology, and business acumen, graduates of this program are well-prepared to lead successful outdoor advertising campaigns that captivate audiences and drive brand success in the modern age.
In this master course, I would like to teach the 5 major topics:
1. Introduction to Outdoor Advertising
2. Design Principles for Outdoor Advertising
3. Regulatory and Legal Aspects & Technological Advancements in Outdoor Advertising
4. Billboard Site Selection and Placement
5. Maintenance and Sustainability, Marketing Strategies & Industry Trends and Future Outlook for Outdoor Advertising
Who this course is for:
- All UG and PG Business and Marketing Students
- Business Owners, Marketing teams and executives, Interested students to learn about the concepts of Outdoor Advertising & Billboards Management
Instructor
- 4.2 Instructor Rating
- 12,517 Reviews
- 275,175 Students
- 187 Courses
Achievements on Udemy (UDEMY BUSINESS BEST SELLER) :
"275,000 Students + 1.71 Million Enrollments + 206 Countries + 187 Courses of Business, General Management, IT, Software and Systems, Education and Media Studies"
Credentials and Qualifications of Dr. José:
Dr. José possesses an impressive array of qualifications that reflect his dedication to a diverse range of fields. In 2019, he earned a Ph.D. in Entrepreneurship & Business Management, showcasing his commitment to advancing the understanding of business dynamics. His M.Phil. in Business & General Management demonstrates a foundation of comprehensive management knowledge.
With a 2015 Masters in Financial Markets, he exhibits expertise in the complexities of financial systems. Moreover, his 2013 Masters in Information Technology equips him with a technological edge. Complementing these, his 2011 Masters in Human Resource Management (MBA) highlights his skills in organizational dynamics. Notably, his 2009 Bachelors in Mathematics underscores his analytical prowess, and his 2006 Diploma in Teacher Education showcases his commitment to education. This unique blend of qualifications positions Dr. José as a versatile and well-rounded professional.
Teaching Experience :
Award Winning Researcher and Professor Dr. José is a Senior Researcher, Professor and subject matter expert of Business, IT, Systems and Media Studies at UTEL University, Universidad Centro Panamericano de Estudios Superiores - México, IBS-BFSU (International Business School - Beijing Foreign Studies University) China and Honorary and Visiting Professor of NGCEF Australia, ISCIP Canada and Judge of Research center for the Internationalization of companies from emerging economics (I-CEE) & Global Forum on Business Case Study who is an accomplished expert on digital transformation and innovation featuring large enterprises and strategies of startups in digital platform ecosystems.
Instructional Design and Curriculum Development Experience :
He Designed and Developed more than 5 Specialized Post Graduate Master Degree course for International Business School - Beijing Foreign Studies University (IBS - BFSU). His core expertise is in the area of corporate entrepreneurship, organizational innovation, and learning. Dr. José has a rich mix of teaching and industry experience (More than 15+ Years) working as a business and IT consultant to over 20 very successful start-up businesses along with strategic planning, Digital and IT management support for Global clients. He designed, developed and hosted more than 200+ Corporate Business Websites since 2007 and received more than 10 awards for his enormous graphic and web design works.
Interests of Teaching Topics :
He has conducted, handled and supervised more than 10,000 students since 2007 and major training sessions for UG, PG Master Degree graduates covering Entrepreneurship Development, Business Management, Human Resource Management and Development, Marketing, Digital Marketing, Finance and Financial Markets, Economics, Statistics, Education, Psychology, Leadership and Personal Development, Multimedia, Information Technology, IEEE Domains, Software Certification Courses of Microsoft, Oracle, IBM, Cisco, Amazon, SAP, Salesforce and Network Security and Cloud Systems. Regular Keynote Speaker of AEIC China and Whither Our Economies (WoE) Lithuania and currently he is guiding 5 Ph.D. Scholars for Business Administration, Computer Science and IT Domains.
Certifications, Research and Publications :
He is an International Faculty and completed more than 30+ Software, IT and Business Certifications which Includes Brainbench, Adobe, Autodesk, Microsoft, Amazon AWS, IBM Statistics 101, Cisco Network Academy, Kaya Connect London, Cornerstone OnDemand Foundation, Google, UNICEF and UNESCO.
He is an Editor of Science Direct PLAS Journal (Project Leadership & Society) and certified reviewer of Elsevier, Clarivate, Wiley, Science Direct, Springer Nature and IOP Publishers. He published more than 50 research and review articles and 8-12 solo-authored full case studies have been published under his name along with 4 Book chapters and numerous book reviews for international independent book publishers in Germany. He has published more than 10 Research Articles in the WoS & Scopus Listings. Google Scholar Citation 70+ and Research Gate Score is 248 with 44+ Citation,50000+ reads with 27 Research Recommendations as well as European Alliance for Innovation (EAI) Score is 16.
Honors’ and Awards :
Top funding project writer Dr. José received, Top Researcher Award 2019-2023, Best Ph.D. Thesis Award 2018, Distinguished Young Scientist 2017, University Topper (2011-2012), 7 Times received the FCB - Faculty Competency Building Award (2011-2018) and Mr. Perfect Award at 2008.
International Memberships and Activities:
He is having 35+ International academic and professional bodies’ memberships around the world which Includes IEEE, Oulu Entrepreneurship Society - Finland, Middle East Research Institute, International Entrepreneurs Association, Africa Society of Association Executives (AfSAE), Association of Strategic Marketing, National Science Teaching Association, ISPIM - International Society for Professional Innovation Management, ITPA - Information Technology Professionals Association and IAENG - Society of Operations Research and He is serving as a volunteer for Scopus, Web of Science and ABDC Indexed journal’s editorial and reviewer board member for more than 30+ Journals and reviewed 200+ articles since 2019.