OTT Advertising Glossary in 35 minutes | MINI COURSE for you

Discover what ott means, how streaming advertising works, and the devices and platforms it reaches, from smart TVs and streaming boxes to game consoles.

Trace the origin of ott from 1995 dvd rental and free home delivery to 2007 streaming, including Netflix's House of Cards as its first original series, and cagr-driven market growth.

Discover the benefits of OTT over traditional services, including universal access with internet, cross-device viewing, easy switching between providers, and flexible subscription plans for targeted advertising.

Explore the OTT glossary by defining OTT apps and services, video terms, measurement metrics, and product and marketing definitions with examples like Netflix and Amazon Prime.

Explore connected TV basics, distinguishing devices that connect to the internet for streaming from the online streaming service itself, and clarify the difference between CTV and OTT.

Define video on demand and key terms, and illustrate how vod means any video accessible at the user's convenience, via YouTube, Netflix, or Amazon Prime on devices and apps.

Learn how AVOD (advertising video on demand) delivers free streaming supported by ads, while TVOD (transactional video on demand) offers pay-per-view access, with examples like YouTube and Google Play.

Define svod, or subscription video on demand, as a service that grants access to the entire catalog for a fixed recurring fee. Examples include Netflix, Amazon Prime Video, and Disney.

Explore ninja techniques in OTT advertising, including cord cutting, cost cutting, cheering, and live streaming, and examine how these strategies drive marketing and engagement through mega influencers.

Understand Nielsen rating as the percentage of people watching a show in the US, illustrated by the six over twenty example to show rating and share.

Explore linear TV and video monetization, examining traditional broadcasts via satellite and revenue models based on impressions, with YouTube as a key example.

Learn what ota means: a wireless transmission; see examples like phone software updates and satellite tv and radio signal transmissions.

understand the ott ecosystem: a video splits into three parts, ad supported and non ad supported, with non ad supported further divided into deviously and svod.

Explain customer acquisition cost, defined as total cost divided by new acquired customers, and illustrate with a $10 ad campaign that gains 5 customers, yielding CAC of $2.

Learn CPV and CPC, where advertisers pay per video start or per complete view, using CPV = total cost / total views and CPC = total cost / completed views.

Explore cpm and vcpm as programmatic ad cost models, learn how impressions drive pricing, and apply the cpm formula: total cost divided by total impressions times 1,000 with an example.

Explore common advertising metrics for SaaS and OTT, including monthly active users, lifetime value, and churn, with examples of LTV calculation using average revenue per user and customer lifetime.

Explore how the video ad serving template (VAST and VPAID) and the W script enable communication between video players and ad servers, guiding ad delivery per IAB standards.

VPAID is a script that enables a video ad unit to interact with video players, allowing rich media interactive ads, and helps advertisers measure performance and boost audience engagement.

Learn how ott ads are delivered by creating audiences from subscription data and interest categorization. Then match them to campaigns on platforms and devices and report ad exposure to advertisers.

Congratulations on completing the course; please leave feedback and explore more advertising resources and courses, like SAS marketing and programmatic advertising, on the instructor profile.