OTT Advertising MASTERY - Learn about the NEW DIGITAL

Explore the basics of ott marketing and auditing, including service providers like Netflix, Amazon Prime Video, Disney+, and streaming devices such as Apple TV and Android TV for online ads.

Explore how market capitalization is calculated from current share price and outstanding shares. Grasp OTT market size, market types, monetization models including advertising, and a 19.1% CAGR.

Explore the origin of Netflix, from DVD rental by mail and a subscription model to online streaming and the original series House of Cards, highlighting growth to 208 million subscribers.

Ott advertising offers convenient user experience with flexible, device-agnostic streaming and cost-effective plans, plus precise global targeting, actionable analytics, and direct call-to-action that boosts brand engagement and sales.

Explore the four-step OTT ads delivery flow—from audience creation and targeting to ad serving, non-skippable display, and post-campaign reporting and optimization.

Explore ott advertising platforms and why brands seek a fraud-free, transparent, visible ad environment amid programmatic budgets. Learn four platform categories: publishers, auditing networks, streaming services, and devices.

Explore how the IAB standardizes video advertising with VAST, a video ad serving template that coordinates publishers, video players, and ad servers through requests, responses, and tracking.

Explore the VPAID template and how repayed enables video ad units to interact with players, serving rich media ads, recording user interactions, and supporting call-to-action forms.

Explore how ads are stitched into OTT content, contrasting CSJ and SCCA methods, and examine latency, ad blockers, and precise targeting from a delivery perspective.

Explore programmatic advertising basics, including real-time bidding, open auctions, private marketplaces, and programmatic direct with preferred and guaranteed deals, plus audited ads buying and high CPM inventory.

Explore ott devices for brand reach and compare svod, tvod, and avod revenue models to guide video strategy for ott service providers.

Explore three OTT inventory buying methods—direct publishers, platform direct, and programmatic media buying—and compare guaranteed impressions with higher CPMs to real-time bidding's dynamic CPMs.

Explore the ott ecosystem's four components—audit provider, CDN, espys, and devices—and learn how CDN and espys enable fast streaming of media across laptops and mobile devices.

Learn how over-the-top advertising measures success with impressions, clicks, and viewability, and examine ad budgets, publishers, and advertisers. Study cost models—CPM, CPC, CPA, and CPV—for pricing campaigns.

Explore challenges in ott advertising, tackling device compatibility and varying media formats, ensuring scalable, high-quality streams for live sports, and optimizing attention and viewer retention.

Explore the Amazon advertising dashboard for OTT, learn to set country and budgets, and navigate options like sponsored ads, attribution, and display formats.

OTT video hosting platforms enable brands to host, monetize, and broadcast live video with end-to-end streaming and a video CMS, while offering pricing options to scale starter and custom plans.

As a publisher, register to sell your ad spaces on platforms and maximize revenue with video advertising, programmatic infrastructure, and unified ad serving, illustrated by applying to a sports site.

Encourage learners to provide feedback after finishing the course and explore related courses on SACE marketing, programmatic advertising, and audio advertising glossary to keep learning.