Designing And Systemizing Organizational Culture

Name: Designing And Systemizing Organizational Culture
Rating: 4.2 (13 reviews)

Design your culture to be a unique, sustainable and impactful organization

Created byAli Abidin

Last updated 12/2025

English

English [Auto],

What you'll learn

Understanding identity from general perspective up to practical used, organizational identity and organizational culture
Design the blueprint of your culture
Create a system that can ensure the sustainability of the culture that you want to experience in your organization
Internalize and manage consistency of your organizational culture

Course content

4 sections • 11 lectures • 1h 30m total length

Your Journey In This Course2:32
Set off on your journey to design and systemize organizational culture by first exploring identity, then organizational identity, and finally the practical, sustainable methods to design and systemize culture.
Understanding Identity: 3 Elements and 4 Functions12:34
Explore the three elements of identity—name, visual, and non-visual—and the four functions—identify, attract, convince, and build relationships—shaping personal and organizational identity.
Exercise 1
Deeper Perspective: Organizational Identity8:49
Explore how organizational identity uses name, visual cues (logos, office layouts, uniforms, packaging) and non-visual forces (vision, mission, culture) to identify, attract, and convince customers and build lasting relationships.
Exercise 2

Organizational Culture: The Non-visual Element Of Organizational Identity8:52
Organizational culture is the non-visual element of identity, a collection of values implemented as consistent behaviors by the majority of the organization.
Values: The DNA Of Your Organizational Culture8:37
Culture is a collection of values expressed as behaviors, identified through interactions and observations. Founders' values shape organizational culture, and design and systemization reinforce them as the company grows.
Exercise 3
Formulating The Behaviors Of Your Organizational Culture8:44
Formulate your organizational values into actionable behaviors by applying six criteria—verb in the behavior, hireable, fireable, trainable, rewardable, and measurable—exemplified by fast customer service.
Exercise 4

Systemizing Your Organizational Culture Part 113:28
Design a culture blueprint and embed value alignment into recruitment as the main gate, ensuring long-term engagement and sustained performance by preventing misaligned hires from derailing the organization.
Systemizing Your Organizational Culture Part 217:09
Design and systemize your culture by embedding value-based recruitment and measurable behaviors into the appraisal system, with regular biannual evaluations, training, rewards, and ongoing socialization to sustain organizational values.
Exercise 5
Finale Notes: Sustaining Your Organizational Culture7:02
Design and sustain your organizational culture with a long-term mindset, starting now to build momentum, establish a solid foundation, and prevent invisible dangers as you grow toward higher performance.

Requirements

Prepare enough time and your best self to follow the journey of this course and do all the exercises
Be proactive to keep learning, reflecting, and asking questions to finish this not-so-easy-but-very-rewarding journey
Trust the journey of this course, you will have questions popping up and be confuse, actually that’s a great sign you’re following the right path to keep questioning, and you will have the answers by the end of the course
Finish the course. Your result is greatly determined by your efforts along the course to watch all the videos and do all the exercises. This course here is built to guide you and make an easier path for you to discover and live your life purpose

Description

Anyone who works in any organization knows that organization culture is important because it affects the performance of the organization. According to the Harvard Business Review, ‘Great culture should provide continuous alignment to the vision, purpose, and goals of the organization.’

Culture is not something that you can see, yet it is something that you can feel and experience. Culture contains the answer of "what is" and "why is" of an organization. It is dynamic. It shifts constantly in response to internal and external changes. That’s why so many people find it difficult to build and sustain the culture that they want to experience.

A 2020 report by SHRM, the Society for Human Resource Management in the US, toxic organizational cultures are costing businesses billions. Nearly half of the employees in its survey said they had thought about leaving their current employer due to an issue with company culture. And almost one in five had left a job for precisely that reason within the last five years.

In this course, Designing and Systemizing Organizational Culture, you’ll learn not just how to design the blueprint of your culture, but also how to create a system that can ensure the sustainability of the culture that you want to experience in your organization.

Because when it comes to culture, whether you design it or not, it will exist anyway. So might as well design it.

Who this course is for:

Everybody who wants to build strong and sustainable organizational culture
Everybody who wants to design what their organization really is, their why, and how to experience the organization as they want it to be
Everybody who wants to contribute to society by developing the best version of their organizations
Everybody who wants to keep challenging and developing themselves

Designing And Systemizing Organizational Culture

What you'll learn

Explore related topics

Course content

Introduction3 lectures • 24min

Designing3 lectures • 26min

Systemizing3 lectures • 38min

More Learnings: The Journey Ahead2 lectures • 3min

Requirements

Description

Who this course is for: