Optmyzr 101: Monitoring Accounts, Managing Keywords and Ads
Requirements
- Have at least one PPC account (like Google Ads, Microsoft Ads, or Amazon Ads)
- Have an active Optmyzr account (free trials are available)
- Connect at least 1 Google Ads account to Optmyzr before getting started
- A prior knowledge of Google Ads
Description
Optmyzr is an award-winning PPC optimization platform for search marketing professionals. Founded in 2013 by a team of former Google executives, Optmyzr gives you the tools and insights to quickly execute strategies for accounts of any size, diversity, or complexity.
Optmyzr’s 101 course is meant to show you how you can leverage the power of your data and gain the capacity to improve account performance in a few clicks.
In this course, a team of Optmyzr experts will walk you through the different insights tools available on the platform and Optmyzr’s One-Click Optimizations for keywords and ads management.
You’ll learn how Optmyzr can help you monitor your accounts’ performance through its different dashboards and granular alert system, making sure nothing goes unnoticed in your accounts, and how you can get expert-level insights in a single click.
We’ll show you how you can use Optmyzr’s One-Click Optimization to get rid of irrelevant traffic being driven to your accounts, find underperforming keywords and ads that may be driving up the cost, and recognize opportunities to add new keywords or improve ad copy to increase conversions.
By the end of this course, you should be able to start integrating Optmyzr’s PPC insights tools and One-Click Optimizations into your daily workflow.
Check out other courses in this series to learn more about Optmyzr’s other solution areas.
Who this course is for:
- This course is intended for people who use Optmyzr to manage their PPC Ads campaigns.
- This course is probably not for you if Optmyzr isn't part of your PPC toolkit.
Instructors
- 4.6 Instructor Rating
- 142 Reviews
- 8,738 Students
- 2 Courses
Frederick (“Fred") Vallaeys is a renowned expert in the online marketing field, and was an early employee at Google where he was instrumental in growing the AdWords search marketing system. Currently he is CEO and Cofounder of Optmyzr. Before that he served as Google's AdWords Evangelist, helping advertisers learn about which Google products are best to support their marketing goals. He was one of the few Googlers who covered the entire spectrum of online marketing solutions, including search, social, mobile, organic and display in meetings with some of the largest Fortune 500 companies and events with some of the smallest SMBs.
- 4.6 Instructor Rating
- 142 Reviews
- 1,810 Students
- 2 Courses
I have been a part of Optmyzr's Customer Success team since 2019. I started out as an Account Manager, where my main focus was helping users integrate Optmyzr tools into their day-to-day and building strategies that could help them save valuable time. Now, as a Content Specialist, my goal is to create comprehensive training resources that allow Optmyzr users to learn how to get the most out of our products, at their own pace.
- 4.5 Instructor Rating
- 106 Reviews
- 1,409 Students
- 1 Course
Bemah Amissah-Arthur has worked as an expert and Account Manager in Optmyzr PPC Management tools for several years. Having worked with businesses and organisations across many industries and of multiple sizes, Bemah is skilled in ensuring that the tools can best meet the PPC objectives of the user.