
In this section you will learn to update the intro section of your profile including these three:
1- Name
2- Headline
3- Name pronunciation
Extras:
Static profile: 220 characters
Use of keywords in the search bar: 70-95 characters
Post: 60-65 characters
Comment to post: 60-75 characters
Recommendation: 220 characters
LinkedIn article: 150-165 characters
Conclusion: Make the first 60 characters count; the rest is reinforcement. of your brand.
Here you would learn the basic difference between LinkedIn Basic and Premium versions.
Mention excerpts from gathered testimonials (If branding your business)
First-person writing (Suggested)
Should sync with resume details
Formating with proper spacing is crucial to make it readable on all devices such as mob, laptops
You may also use fancy icons like hand signs or emojis by easily copying them from WhatsApp
Do not forget to highlight the skills you found from the "More Tab" which we covered in our earlier lectures. Go back to the "Magic More Tab" lecture 9 if you don't remember what we are talking about. Be authentic and mention only those skills which you actually possess. Avoid writing anything just for the sake of appearing in search results.
Refer to lecture 9 (More Tab) to get the process of finding out the keyword insights about your LinkedIn profile.
In the downloadable materials section, you would find two types of messaging templates:
1- Used when messaging your connection for requesting recommendations.
2- Used when messaging a professional on LinkedIn in order to build your network. (First time messaging strategy)
The bell icon may not be available on all profiles for now
The newsletter can be launched by going to the "Create a post section on the home page" where you would press the "Article tab". On the page you would land, you can start making your newsletter.
Audi rooms feature is yet to be rolled out fully. But rumors are in the air. ;)
NOTE:
Hashtags in comments are now being indexed by LinkedIn, which means you will now see results that contain comments when searching for hashtags. This makes the use of hashtags even more important! For example: type in #linkedin into the LinkedIn search bar and you would not only find the number of followers who follow this hashtag, but it will also show you all the popular comments and posts where that hashtag was recently used.
NOTE: You must be logged in to your LinkedIn account before clicking this link.
The primary reason LinkedIn users are active on the platform is for job recruitment efforts. With over 55 million companies listed on the site and 14 million open jobs, it’s no surprise to find out that around 87% of recruiters regularly use LinkedIn. In fact, a study found that 122 million people received an interview through LinkedIn with 35.5 million having been hired by a person they connected with on the site. So it’s unsurprising that 3 people are hired through LinkedIn every minute. (Kinsta)
LinkedIn saw a 6x increase in the number of remote job postings added in the U.S. from March to December 2020, with over 300k remote positions.
One good LinkedIn stat for recruiters is that employees sourced through the site are 40% less likely to leave the company within the first 6 months. (Interesting right!!)
From the generating leads point of view, LinkedIn has been hailed as a blessing for many first-time entrepreneurs. LinkedIn is a premier source for discovering leads. This platform is 277% more effective at generating leads than Facebook and Twitter (Hubspot).79% of marketers see LinkedIn as a very good source of leads, with 43% of marketers saying they have sourced at least one customer from LinkedIn. That number increases for B2B marketers, who report that 80% of their social media leads come from LinkedIn, with 40% seeing LinkedIn as their most effective channel for driving high-quality leads. (Kinsta)
Because of LinkedIn’s incredible ability to recognize boolean operators and filter results according to skills, company, years of experience, job titles, and seniority level, the platform easily supersedes its competitors in helping expand their business network and hence, the value exchange.
Let's dive in and understand the depths of LinkedIn profile optimization. I'm teaching you the practical reality which gave a boost to my professional brand and hence accelerated the demand for my offered consultancy services. I had a latent talent but never knew how to portray it well on LinkedIn. When I did, I flew to new heights. And so I want that for you! Are you ready???
You will be able to learn the following:
-Creating optimized headlines
-Easy job applications
-Profiling'About' section
-Keyword optimization as per the target job role
-Making LinkedIn Covers
-Guidelines on how to search recruiters in a targeted locality
-Settings update to appear more in recruiters' search results
-SSI index understanding,
-Getting personalized score on how you stand out in your industry
-URL customization and much more...
NOTE:
The content in this course is based on the information taken from top research forums such as MUSE, HUBSPOT, and KINSTA.
DELIGHT:
You will have access to my e-guide on LinkedIn profile optimization that I only provide to my paid clients in a one-on-one session for 109 USD.
You don't need to pay for that to access it. Upon course completion, you will be provided with a udemy certificate along with an accomplishment certification from MyPursuitPath. You just need to inform me on zoyausman@mypursuitpath.com regarding your interest in the certificate.