Optimizing your Facebook Ad Strategy

Here, we introduce an overview of the plan we'll discuss in upcoming lessons. At the end of the lesson, you'll understand where we're going.

Who should you advertise to? In this lesson, we create an ad step-by-step and focus on figuring out who you should target. Several examples are given for different kinds of businesses, so you can understand how to target your ads no matter what kind of business you represent.

In this lesson, we do a deep dive into the monthly optimizing strategy. In it, you'll learn how to add ongoing, cost-effective testing to your objectives and continuously identify the top performing ad campaigns for your Facebook page, even when Facebook changes its algorithms. 

In this lesson, we do a deep dive into the weekly optimizing strategy, best for content that is constantly changing. Here, we learn how to apply A/B testing to promote content that is constantly changing, and how to apply what you've learned in your monthly testing to this content.

Now that you have the basics down, you need to learn the difference between good A/B testing and bad. In this lesson, we review which variables you need to hold constant in order to make better inferences about your business.

In this lesson, we go beyond the examples from earlier lessons and identify other components of your ads that can be A/B tested. To conclude, we talk about how you can use A/B testing as a cost-effective way to test key value propositions and branding choices.

How can changing a few minor parameters in Facebook ads sometimes DOUBLE your reach? In this bonus lesson, we look at a few ways to boost your reach when you don't have the option of changing the content or target group.