
VCs invest in startups that go from zero to $100M in 5 to 7 years. It has taken Azul almost 20 years to make that journey. Scott discusses the pivots and strategic shifts that have made the journey possible. With patience and persistence, and with an excellent two-pronged Open Source strategy, Scott has built Azul into a compelling business with many exit options from IPO to various acquisition paths.
Numerous developers around the world are turning into successful entrepreneurs. NLP Cloud CEO Julien Sanlinas provides a textbook case study of a brilliant journey that is a highly repeatable blueprint to follow.
D. D. Ganguly, DimDim
John Roberts, SugarCRM
Brian Behlendorf, CollabNet
Paolo Juvara, OpenBravo
Bryan Cheung, LifeRay
Miguel Valdés-Faura, Bonitasoft
Loris Degioanni, Sysdig
Abhinav Asthana, Postman
Dean Guida, Infragistics
Peter Nichol, Instaclustr
Simon Anderson, Dreamhost
Please pick your favorite case studies from the course and run them through a validation and positioning exercise. Use the 1Mby1M Self-Assessment questionnaire and try to answer each question in it.
Here are examples of some pitches that took place during one of our free and online mentoring roundtable programs. You will find a pitch template under Resources. Once you are ready, come pitch your business idea at an upcoming 1Mby1M Roundtable.
The 1Mby1M Methodology is based on case studies. In this course, Sramana Mitra shares the tribal knowledge of tech entrepreneurs by giving students the rare seat at the table with the entrepreneurs, investors and thought leaders who provide the most instructive perspectives on how to build a thriving business. Through these conversations, students gain access to case studies exploring the alleys of entrepreneurship. Sramana’s synthesis of key learnings and incisive analysis add great depth to each discussion.
Freemium = Free + Premium. You give something away for free and start engaging with a user base. From this emerges a potential customer base, aka prospects. You sell these prospects something that they’re willing to pay good money for, aka premium. Voila, you have a Freemium business.
Brilliant, but there’s a slight problem. Freemium conversion rates tend to be very low. Abysmally low. You’re considered a genius if you get to 4%. Already at 2%, you’re borderline heroic. Mere mortals hang around 0.5%.
Nonetheless, at its best, Freemium is a highly sought after business model among investors.
And Commercial OpenSource is where Freemium business models find some of their best exponents.
In fact, we’re thrilled to see how well solo entrepreneurs do with this business model.
Or entrepreneurs bootstrapping using a paycheck.
Entrepreneurs bootstrapping with services often offer training and support as their Premium tier and it monetizes superbly, bringing in vital cash infusion to early stage startups.
In this course, I will introduce you to a number of OpenSource case studies.
Observe how the entrepreneurs navigated their journeys, both the Free stage and the Premium stage.
Pay attention to the decisions they made on where to put the paywalls.
Find inspiration.
Find education.
Copy. Steal. Mash up.
Have fun!