Object-Oriented UX (OOUX) Fundamentals
What you'll learn
- Recognize four of the most common UX mistakes weighing down your users and learn how to combat them with an object-oriented approach.
- Facilitate collaborative workshops that surface mission-critical questions, while generating a shared language and understanding.
- Communicate and collaborate more effectively with developers, the business team, stakeholders, and other designers.
- How to use Noun Foraging to start any UX design project — no matter how complex, no matter how much research you’ve got.
- The art of system modeling and the Nested-Object Matrix — map relationships to create intuitive navigation that follows your user’s mental model.
- How to audit functionality with a Call-to-Action Matrix, getting clear on roles and scope early on.
- The UX power-skill of Object Mapping! Build on your Nested-Object Matrix to systematically map the structure of your objects, giving your team X-ray vis
- Give a voice to content strategy, content design, and UX writing earlier in the design process
- Transform your objects into sketches with straightforward templates, making visualization a breeze.
- Bring the magic of OOUX into your professional work — level up your UX game while having more fun. Really.
- Suitable for UX beginners, this course requires a basic understanding of UX, its language, and business dynamics with some foundation in psychology being a plus.
Object-Oriented UX (OOUX) is a power tool every UX Designer should have in their toolkit. In this course, OOUX founder and Evangelist Sophia Prater teams up with UX consultant, author and popular Udemy instructor Joe Natoli to show you how to use OOUX to collaboratively create clarity from chaos — simplifying and supercharging User Experience and Product Design efforts.
OOUX doesn’t replace anything you are already doing, like Design Thinking or any flavor of Agile methodology — instead, it complements and powers-up UX research, UX writing, task flow design, UI design, and design systems work.
At its core, OOUX turns any design challenge into a tangible, approachable, solvable puzzle. So many UXers have claimed that OOUX "makes UX fun again."
You'll learn to build solid foundations and reusable parts that align to your user’s mental model and the business model.
"I believe that OOUX is the missing link in product development."
Sjur Grønningsæter, Product Designer
"Gets you knee-deep into the important bits"
Carrie Lee, UX Writer
"Really nothing beats this process in breaking down the complexity of a problem before the detailed design and dev work begins. OOUX is going to save the whole industry so much time and money..."
Kristin Ouellette Muskat, Design Research Lead
"OOUX/ORCA is an excellent bridge between UX Research and UX Design"
John Crisp, UX Designers and Front-end Developer
If you’re exhausted by the feature-by-feature approach to UX and Product Design, hours of rework, and frequent thoughts of “why did no one bring this up earlier?” and generally feeling like you are designing in the dark, OOUX is your floodlight. With OOUX, you can illuminate the big picture while also exposing all the shady nooks where sticky details tend to hide.
(Which, incidentally, tend to be the places methodologies like Design Thinking overlook completely.)
No more “deer in headlights” moments when faced with complex problems — immediately after this course, you’ll be equipped to systematically break complex products into their smallest parts before architecting elegant, scalable, object-oriented designs in a game-like way.
If you’re just starting your UX career and want to ground yourself in best practices, OOUX is a must-have for approaching products holistically. And if you are 20+ years into your career and feel ready to learn something truly game-changing, come on in.
What you'll learn
Through this course, you’ll learn the basics of OOUX, how to implement it, and how to share it with your team:
After starting with an overview of the benefits of OOUX (to your work and your career!), you’ll walk through the first steps of how to orient a product around its objects — the core concepts your users actually care about.
You’ll learn how to identify and solidify a system’s objects, pinpoint where and how the objects relate to each other, capture all the ways users can act upon each object, and flesh out their structure with core content and metadata.
You’ll also see how this totally ROCKS your product design and UX process, elevating your approach to new holistic levels that will save you time and energy.
Build onto your OOUX foundation with 4 OOUX Laws that will help you fight back against unintuitive designs sabotaging your product. (You won’t be able to unseen them after module 4, sorry not sorry!)
Dive into representing your OOUX work in card and detail page sketches. Sophia demos how pulling it all together to create contextual navigation, eliminate duplicate work and missed connections, and takes the guesswork out of visualizing a product.
Finally, get even more wind under your wings with advice and suggestions for how to introduce your colleagues to OOUX, bringing a shared language and more efficient collaboration to your team.
During this course, we’ll take on an example design challenge and you’ll use the included workbook to complete the five main activities. Once the course is over, take a fresh copy of the workbook with you into your workplace and let your new OOUX skills propel you into headache-free, future-proofed UX.
Here's what just a few product design pros have said about OOUX:
"A must have toolkit"
Raktim Chatterjee, Lead UXer
"OOUX is next level for experience design"
Shelley Garner, Senior UXer
"It's not just A way to do things, it's THE way."
Jacob Wadenpfuhl, UX Director
"My new 'secret weapon' for managing complexity"
Karen Hewell, Content Strategist
"OOUX really gave me a voice [...] it's a framework that takes term and concept definition work seriously."
David Connis, Senior UX Writer and Content Designer
"a brilliant process for my team"
Tracey Vantyghem, Information Architect and UX Writer
"A framework to confidently tackle complexity"
Zainab Kashim, Product Designer
Still not sure? Google "OOUX Testimonials" and you will be.
We can't wait to see you in the course!
Who this course is for:
- UX Designers who want to better wrangle complex systems, communicate more effectively with their team and stakeholders, and (coincidentally) boost their career.
- Developers tasked with UX and UI work who want a no-nonsense formula for solid, intuitive product design.
- UX managers and directors wondering if OOUX is right for their team.
- Content Strategists, Content Designers, and UX Writers looking to add more depth and structure to their work.
- Anyone looking for a systematic approach to structuring user experiences that are easy to understand and easy to build.
Joe Natoli has launched five successful online courses with Udemy on the topics of User Experience (UX) and User Interface (UI) Design, with more than 280,000+ students enrolled to date across multiple platforms.
Joe has been preaching and practicing the gospel of User Experience (UX) to Fortune 100, 500 and Government organizations for three decades. That work includes commercial industry leaders like Facebook, Google, Kroll/Duff + Phelps, Broadridge, Conde Nast, Johns Hopkins, Mettler-Toledo, PHH Arval, SC Johnson and Wolters Kluwer, as well as government agencies like the National Science Foundation, National Institutes of Health, Dept. of Defense and the Dept. of Homeland Security.
Joe devotes half of his practice to writing, coaching, and speaking. From guiding students at the beginning of their careers to integrating UX into the work of seasoned veteran developers and designers, he is immensely passionate about the inherent power of UX and design.
The remaining half of Joe’s practice is dedicated to training Enterprise Design and Development teams, helping them integrate best practices in UX into their product development efforts. In addition, he does a limited number of UX Audit engagements to help organizations identify and overcome UX-related obstacles to product adoption.
Joe has been speaking publicly on the topics of User Experience (UX) and Design across the globe for 24 years, from global conferences like UX LIVE, HOW Design Live, SDD, DevWeek, and IxDA South America. He also makes it a point to spend time talking to students across the country at colleges and universities, in an effort to give back what others have so generously given him.
In addition, he has written numerous articles about the roles Design and UX play in business success for publications such as Fast Company, SmartCEO, The AIGA Journal, The Baltimore Business Journal and Business Monthly. His articles, advice and videos can be seen at his website, as well as across various social media platforms.
I'm the chief evangelist of object-oriented UX, a methodology I started popularizing in 2013. I teach my OOUX methodologies at conferences, within companies, and my online certification program.
I also love mentoring and helping creative, ambitious people craft their careers. I lead the Atlanta chapter of Ladies that UX and I created the UX Hustle Summit Conference and I host the UX Hustle Podcast.
Before starting Rewired, I led UX efforts for clients such as AT&T, Blue Cross Blue Shield, Athena Healthcare, Coca-Cola, the IRS, and the Australian Tax Office. As a UX designer at CNN, I designed the responsive 2012 election night experience viewed by over 200 million. In 2016, I returned (as a consultant) to do it again. Today, I focus on bringing the magic of OOUX to companies and teams around the world.