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Onsite SEO Using Google Search Console-Webmaster Tools

Name: Onsite SEO Using Google Search Console-Webmaster Tools
Rating: 4.1 (144 reviews)

Get traffic to your website with low effort, high impact SEO you can do yourself using Webmaster Tools

Created byJeff Hunt, John Westbrook

Last updated 2/2019

English

What you'll learn

Get signed up for Google Search Console / Webmaster Tools
Find and use information in Search Console to improve website quality and performance
Optimize titles and meta descriptions to increase Google rankings and traffic
Improve website pagespeed using Wordpress plugins
Improve individual inner-page ranking through inner-linking
Track keyword ranking in Google

Course content

4 sections • 15 lectures • 1h 39m total length

Introduction to SEO and Google Search Console / Webmaster Tools5:21
By understanding what Search Engine Optimization is and how Google Search Console is one of the most important, free resources, students will get a quick start on updating their websites to attract traffic.

This video explains:

The biggest challenge for every website owner
The difference between On-site and Off-site SEO
The kind of content Google looks for
Keywords and their importance
On-site SEO is something you can control
How Webmaster Tools tells you what it thinks about your website

Get Started With Search Console – How to Verify Your Website3:25
Learn how to get setup with Google Search Console (Webmaster Tools)

Learn how to verify the ownership of your website
Learn alternate methods for validating your website
Make sure you verify both the www and non-www versions of your website
Explore All the Available Tools In Search Console12:16
Navigate through all of the menu items in Google Search Console to see the wide variety and usefulness of the information Google provides about your website.

Review:

·         Dashboard

·         Messages

·         Search Appearance

  Structured Data
  Data Highlighter
  HTML Improvements
  Sitelinks
  Accelerated Mobile Pages

·         Search Traffic

Search Analytics
  Links to Your Site
  Internal Links
  Manual Actions
  International Targeting
  Mobile Usability

·         Google Index

  Index Status
  Content Keywords
  Blocked Resources
  Remove URLs

·         Crawl

  Crawl Errors
  Crawl Stats
  Fetch as Google
  robots.txt Tester
  Sitemaps
  URL Parameters

·         Security Issues

·         Other Resources
Some Basics

Learn How Google Ranks Your Pages on Search Pages6:14
By understanding how Google decides how to rank search results, you have a better chance of moving up in the rankings. In this video see how:

Google spiders the web
Why Google looks for high quality content
Why it is important to be in alignment with Google’s standards
The layout of the search page and the importance of each section
Titles are King
Meta Descriptions are Queen
Percentage of people clicking each different search position
How To Use Search Console Performance Data13:44
The Search Console Performance reporting feature displays an extensive set of data on clicks, impressions, click through rate and position in search results. You will learn how to navigate in Performance reporting, how to filter, the meaning of the columns and how they relate to what you see on the Google search pages.
How keywords influence ranking
Tracking search ranking position
Drilling down to look at search queries for a single web page
Understanding which data you should pay attention to, and for which there are better sources
How to Optimize Article Titles Using Keyword Ranking Information12:40
After we understand the keyword ranking information we can use it to optimize article titles in order to improve rankings and traffic.

Article titles are the most important on-site SEO component
How to incorporate keywords and phrases into titles
How to decide which keywords to use in titles
Using competitor title ideas
Using the Yoast SEO Wordpress Plugin to update basic SEO information
Advanced Techniques For Optimizing Titles For Improved Click Through9:37
Click through rates can be dramatically improved by optimizing titles by human psychology.

Where do you start? Which titles do you work on first?
Small websites vs. large websites
Words and strategies to use to attract clicks
Don’t ignore what your competition is doing
Using paid ads to test title ideas
Optimizing Meta Descriptions For More Clicks on Your Links6:25
Well written meta descriptions greatly influence click through rate. In this lesson learn:

How to make meta descriptions attractive to users
Search engines don’t care much about meta descriptions
Whether or not to include keywords in meta descriptions
Why Google may ignore your title or meta description
Check out your competitors
Updating meta descriptions in Yoast SEO
Speed Up Your Pages Using Page Speed Insights and GTMetrix5:25
Why page speed of your website is one of the most important ranking factors and tools you can use to speed up your site.

What page speed insights can provide you
GTMetrix
An overview of the top three WordPress plugins for improving your site speed
The pro’s and con’s of each plugin
Understanding how caching works to speed up your site
Take Advantage of Link Juice By Optimizing Inner Page Links5:29
Learn how and why to link to other pages on your website and the information Google Webmaster Tools can provide to improve your link strategy.

What is link juice?
Why it is important to manage the link authority you are spreading around with internal links
Giving new or low traffic pages more credibility by linking from high authority pages
Article Dates – A Trick For Higher Click-Through Rates (CTR)3:28
Dates make a difference on your website. Learn which dates if any to put on your pages and how they influence click through rates.

Mobile Usability0:58
Learn where to find errors and warnings from Google about how your pages appear on mobile devices.
Manual Actions and Security Issues2:57
Learn the kinds of infractions Google detects in manual reviews of websites and what they mean.

See where security issues like malware and viruses show up in Search Console.
Errors Indexing your Website Content7:50
This lecture covers Index Coverage data contained in Search Console. You will learn:
The state of your articles: Error, Warning, Valid, Excluded
Reasons for errors and exclusions
How to troubleshoot and resolve some common errors
Sitemaps - Helping Google Find all of the Content on Your Website3:40
Learn what a sitemap is, how to create one, and how to submit it to Google.

Requirements

Students who own a website and a Google account will be able to practice the concepts with their own website.
Students who do not yet own a website can follow along using the in-course examples and screen shots

Description

In the past 12 months my websites have received over 25 million page views. In this course I explain the simple steps required to get started using Google Search Console (Webmaster Tools) to optimize your website for attracting traffic and advanced, on-site SEO strategies.

On-site SEO is the simplest, and highest impact activity you can do to attract traffic!

… and it is the one thing that is completely under your control:

Get your website verified under Google Search Console
Learn all the helpful information that Google collects about your website
Use that information to optimize your titles, meta descriptions and internal links
Monitor the changes in the ranking of your pages and keywords
Speed up your website to increase its user friendliness and Google rankings
And much more

That’s the great news.

How Are We Going To Do This?

We will understand what SEO is, how ranking works and march through the extensive Google Search Console menu to get an idea of all the goodies available to the webmaster inside.

You will learn why titles make such a huge difference in Google ranking.

You’ll learn how to optimize your titles using information from Google itself combined with strategies to borrow from what your competitors are doing.

We will use a real, live website as a case study for optimization with Webmaster Tools.

As you apply the principles to your own website you will:

Get your website verified under Google Webmaster Tools
Learn the menu structure of the tool and the information it provides
Analyze your existing keyword performance
Look at your ranking and keyword performance vs your competitors
Learn which pages and keywords to focus on first
Install the plugins you need for SEO on your site
Optimize the titles of your most important pages
Improve the “clickability” of the meta descriptions on your pages
Measure and quantify your page speed load time
Improve your page speed load time using Wordpress plugins
Track and tweak the ranking of keyword phrases
Establish a process for monitoring and improving your website ranking

Is This For You?

That depends. This is for beginners (even though experienced entrepreneurs will benefit from the tips and advice).

It is for two categories of people:

1) Those who have a website and are ready to make SEO enhancements to improve traffic

2) Those who don’t have a website but want to understand on-site SEO and maximizing the use of Webmaster Tools

If that’s not you, check out my other courses!

If it is you, I’ll see you in Module 1.

Who this course is for:

Entrepreneurs who have a website and need more traffic
Entrepreneurs who would like to understand how to improve search engine ranking using Webmaster Tools and On-site SEO

Onsite SEO Using Google Search Console-Webmaster Tools

What you'll learn

Explore related topics

Course content

Introduction to Search Engine Optimization and Google Webmaster Tools1 lecture • 5min

All the Goodies in Google Webmaster Too!s2 lectures • 16min

The Most Important On-Site SEO For Your Website8 lectures • 1hr 3min

Search Console for Indexing, Structured Data, Mobile Usability and Other Goodnes4 lectures • 15min

Requirements

Description

Who this course is for: