Online Marketing Crash Course

Explore opportunities in online marketing across Google, social media, and email, target your exact customer avatar, and measure reach, clicks, and sales to optimize campaigns.

Explore the online marketing industry, where online sales are rising, and learn to measure website visits, optimize campaigns, target audiences, and build know, like, and trust to boost sales.

Discover four core online advertising cost models—cost per mille (cpm), cost per click, cost per action, and cost per lead—and see how these parameters shape campaign budgeting and performance.

Compare organic search engine optimization with paid search engine advertising to drive traffic through SEO and Google ads. Learn to target audiences, select keywords, and monitor campaigns for optimization.

Learn how email marketing builds high ROI by using a lead generator to grow qualified lists, and by automating newsletters and follow-ups with personalized messages.

Explore how display ads and banner ads use landing pages, retargeting, and targeting by keywords, topics, and interests to drive performance with images or video and a call to action.

Explore social media marketing on platforms like Facebook to engage audiences, measure actions, and drive traffic, leads, and sales with personal, value-driven content and organic and paid strategies.

Targeting reaches a specific audience by demographic, social and internet behavior to boost roi, while retargeting re-engages visitors who left the site; show ads seven times before purchase.

Video marketing dominates social media and builds know, like, and trust; create compelling videos (or outsource) to engage audiences across platforms and boost marketing results.