Online Fashion Marketing by Fashionablyin
- 40 mins on-demand video
- Full lifetime access
- Access on mobile and TV
- Certificate of Completion
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- Learn about industry norms and ethical business standards in the industry
- Meet and connect with fashion professionals from all over the world
- Connect and work on projects with buyers and suppliers
- Get invited and sponsored to fashion events and trade shows globally
- Get a certification in “Fashion B2B”
- Become a sales agent and make money representing fashion companies and selling Fashionablyin packages
- Join Online Fashion Marketing and start your career as an independent fashion consultant understanding how the fashion supply chain works.
Welcome to the Online Fashion Marketing Course by Fashionablyin. With this course you can start or develop your career as a fashion agent and entrepreneur learning the business of fashion.
You will also get certified in Online Fashion Marketing. Whether you’re a fashion influencer or stylist, student, merchandiser, sales rep, agent, fashion entrepreneur or brand, this course is for you!
As a fashion brand owner or designer, you will learn how to grow your business globally and connect with our global fashion network.
You will get access to our workplace community and a chance to connect with and learn from fashion professionals like yourself from all over the world.
This 6-module course will teach you the fundamentals of the fashion business and give you first-hand experience dealing with actual buyers, suppliers and agents in the Fashionablyin marketplace.
Learn how to connect manufacturers and suppliers with brands and retailers for private label business. As well as connecting designers with boutiques and stockists interested in buying their collections.
Your mentor will be responsible for guiding you and assigning your clients to you.
This simple method of learning and earning is a proven success and will give you all the confidence, experience and contacts you need.
Now you have the limitless possibility to make money representing fashion companies from anywhere in the world. All you need is the connectivity and the love for fashion.
- Anyone who wants to learn the business of fashion
Our first module is about Buyers because the Buyer is God. Usually, we would start with suppliers and product development. But if you don’t know what to buy you can’t supply. In this module, you will Understand the best markets for your products or services and how to work with buyers globally. See various case studies and examples of the right things to do and what not to do.
MODULE 1.1 RECAP
What is a Buyer?
The Buyer builds and buys a collection in line with the strategy defined by the Direction of the company.
► They set sales forecasts and budgets.
► They establish the retail price.
► They present their collections to their sales force and/or to vendors.
► They measure the profitability of the products.
► They drive sales and key indicators of their activity (turnover, margins …).
► They initiate appropriate actions to develop sales trends and indicators.
A Buyer may want to develop their own Collections or private label business These buyers are usually Brands or chain stores
In this case the buyer
Works with designers and technicians / creative teams.
They work on the management of the collection
These buyers are Focused on product price negotiations and pricing architecture.
Multi-designer stores, department stores, online websites, mail-order companies and boutiques buy brands.
In this case, the buyer looks at
- Range management.
- Suppliers negotiations (commercial terms and margins)
MODULE 1.1 ASSIGNMENT
Your assignment now is to put together a list of 24 buyers. 12 Brands who buy private label and 12 Retailers who stock brands and designers.
MODULE 1.2 RECAP
The 3 stages in the Buying Cycle are Conception, Development, and Distribution.
Stage I - Conception
Drafting the strategy and the budget
The Range plan
Storyboards, colors, and fabrics
Sketches and silhouettes
Stage II - Development
Your fits and technical comments
Prices, quantities and supplier negotiations
Colors and fabrics approval
Stage III - Distribution
The Delivery schedule and dates
Allocation of stocks
Monitoring of key indicators like markdowns, sales, and events
Let’s now talk about the Number of Collections in a year.
According to a companies’ profile, collections run in sync with the seasons of the year.
Premium and luxury brands usually run 2 to 5 collections a year
Pre Collection Summer
Pre Collection Winter
While most high street retailers run 4 to 6 collections a year
MODULE 1.2 ASSIGNMENT
Your assignment now is to study 3 premium/luxury brands and 3 high-street retailers and their buying behavior. Don’t worry, your mentor will assist you in the process.
The three phases of fashion development are Design, Sampling, and Production.
The Production samples are intended to test consistency in production and will be made by the factory prior to production. Buyer-supplier relationships in the supply chain are one of the most important elements of supply chain integration. Establishing and managing effective relationships at every link in the supply chain is becoming the prerequisite of business success.
In this module, you need to understand supplier samples and their collections. You need to find suitable buyers or retailers for them.
You will be introduced to 2 types of suppliers by your mentor.
Each of these companies is looking to grow their business and get orders. Brands are looking to connect with Retail outlets and multi-designer stores while manufacturers are looking to connect with brands for private label business.
You will be given 3 Brands and 3 Manufacturers, and you need to find 6 Buyers for each of them.
Before you start contacting the buyers, you need to let the suppliers know if they are suitable or right partners for them.
Just remember you are working with real companies and real suppliers, so please be responsible, courteous and always act professional (don’t mention you’re a student if you are one).
TRUST IS VITAL TO ALL BUYER RELATIONS. When the parties have trust in one another, then there will be ways by which the two parties can work out difficulties such as power conflict, low profitability, and so forth.
The benefits of building trust in a business relationship are;
Reduced risk of opportunistic behavior
Willingness to engage in future business opportunities
Increased cooperative transactions
In this module, you will need to start developing relationships with Buyers and find ways to connect with them using various platforms like LinkedIn, social media and direct contact with stores by sending them emails and even picking up a phone and calling them.
MODULE 1.4 ASSIGNMENT
Your assignment will be to contact 6 buyers for each of your 6 suppliers and introduce them to business opportunities.
(Just remember if any orders are placed, you are entitled to commissions, refer to module 3 – Sales Agents for further information)
In this module, you will understand how to deal with suppliers and liaison with buyers. Now that you have a good understanding of the requirements of buyers you clearly know which suppliers to contact and start sampling.
In this module, you need to contact at least 24 suppliers and find out the following information;
Services they offer
M.O.Q. i.e. Minimum Order Quantity
Terms of payments (Point to note: Selling on the Fashionablyin marketplace is one of the safest places to trade as you are protected by PayPal's Buyer & Supplier protection)
To successfully complete this assignment you will need to make sure the 24 suppliers you have chosen have updated their listings on the Fashionablyin.com Marketplace. This way their products are live to sell to potential buyers.
In this module, you will need to get samples made. Yes, actual samples for buyers. In your last module, you spoke to buyers and understood their requirements, now it's your chance to work on product developments for them.
Rest assured if a buyer really wants something made, a supplier will make the samples free of charge in hope of getting the business order.
Make sure you stress that these are genuine inquiries as most suppliers do charge for sampling. Your mentor will guide you in this process and help you find the best suppliers for your product developments.
MODULE 2.2 ASSIGNMENT
Your assignment will be to get 3 samples made by various suppliers for your Buyers.
Garment production is an organized activity consisting of sequential processes such as laying, marking, cutting, stitching, checking, finishing, pressing and packaging. This is a process of converting raw materials into finished products. It will be difficult to maintain the industry if production is not up to the mark or if the preproduction phase of preparation of material is not properly carried out.
Ready to wear apparel or garment manufacturing involves many processing steps, beginning with the idea or design concept and ending with a finished product. The apparel manufacturing process involves Product Design; Fabric Selection and Inspection; Patternmaking; Grading; Marking; Spreading; Cutting; Bundling; Sewing; Pressing or Folding; Finishing and Detailing; Dyeing and Washing; QC; etc.
MODULE 2.3 ASSIGNMENT
In this module, you will need to formulate a pitch to a buyer for a supplier after understanding their production capacity, sourcing, and ethical factors. Many buyers need compliance requirements and your assignment will be to present the supplier in the most positive light to the buyer. Make a presentation showcasing the supplier’s factory and explaining their process.
Your assignment is to make 3 pdf documents presenting 3 different suppliers. Your mentor will assign you to your suppliers.
Fashion products can be shipped via;
A Harmonized System is used to ease global trade by creating unified categories to classify different types of goods.
What Are HS Codes?
HS Codes (or HTS Codes), also known as the Harmonized Commodity Description and Coding System, or simply the Harmonized System, are a standardized international system to classify globally traded products. The system was first implemented in 1988 and is currently maintained by the World Customs Organization. The HS Convention, signed in 1983, has over 205 member countries. As signatories, each country agrees to classify its tariff and duty structure according to the HS Code categories.
MODULE 2.4 ASSIGNMENT
In this module, your assignment is to contact at least 3 brands and 3 Manufacturers based outside the UK and find out the HS codes, duties and shipping costs to London. You will need to contact a logistics agent and get quotes from them. For any assistance don’t hesitate to contact your mentor, they are always there to help!
Make sure you contact all these types of companies;
FABRICS & MATERIALS
TRIMS & ACCESSORIES
Fashion agents provide a link between fashion suppliers, including designers and producers, and fashion retailers. Fashion agents can offer a complete package of services to their suppliers including sales, brand management, finance, and distribution services. Become a fashion agent today by simply joining the Fashionablyin Agent Program. Yes, it’s free to sign up and you will get access to thousands of Agents like yourself from all over the world looking for opportunities. If you're looking for agents this module will teach you the best ways to find and work with agents globally!
What is a Sales Agent?
A Sales Agent is a self-employed salesperson who works, usually alone, for perhaps several non-competing companies. The Sales Agent obtains orders for those companies and is paid commission on those orders.
The Sales Agent usually works in a specific area of industry and within geographical limits. It is usual for the Sales Agent to keep his agencies within the same industry. A major advantage is the ability of a Sales Agent to offer his customers a range of products rather than the single product that an employed salesman can offer.
You can start tomorrow. You may operate under your own name or you may trade as a company. It is not necessary to register the company.
Commission rates are up to 25%. It all depends on what you sell.
MODULE 3.1 ASSIGNMENT
Your assignment is to find 6 companies you can start representing outside the Fashionablyin marketplace. If you need any assistance contact your Mentor.
When a relationship starts between a supplier and an agent, they must consider that they are entering a partnership. It is now the objective of the agent as well to create and build sales for the supplier in the most effective way possible.
A supplier is required to send the agents their sample collection – one example of each style (not of colour). From here, the exciting process of getting the collection out to independent shops, boutiques or buyers begins.
The agent will do the job of selling the collection to stores within his or her network and will send all the orders on to the supplier or brand.
As a rule, agents pay all their own costs. However, a brand or supplier may choose to help an agent along by contributing to their selling costs. For example, you may agree with your agent that they will show your collection at a fashion fair and then cover some or all the associated costs.
MODULE 3.2 ASSIGNMENT
Considering you’re an Agent now, Your assignment is to get your contract signed with 3 different Brands or Suppliers. Your mentor will send you the contract template which you can use to get into a formal agreement with your new business partners.
Now that you have vetted suppliers and brands, and a full range of products to sell, what do you need...You need Buyers!!!
1. Research. Research. Research.
Firstly, know your products, the market and at what price level to sell.
2. Personal & professional approach
With the list of buyers in your hand, you can start identifying what the best way is to approach them. As you go along, you will notice, each buyer has their own preferences!
Don’t just send standard emails but personalize them.
3. Direct contact
Ideally, first, phone them up, and then follow up by phone again. Approach them in a personal but professional way. If you can set up a meeting, nothing better than a direct approach.
4. Be patient, consistent and stay in touch
Very often retailers are a little reluctant to start with, and it often takes months or years before they will buy from you. Always be in touch, because there will be a day when they are ready!
MODULE 3.3 ASSIGNMENT
Your assignment is to contact 36 new buyers, 12 buyers each for the 3 suppliers or brands you are representing. If you need help contacting buyers approach your mentor, they will guide and even give you a database of buyers.
Congratulations! Now that you’re an Agent; it’s time to make money!
As a Fashionablyin Agent, you can make money in several ways;
Representing Fashion companies from all over the world (Frist Make sure you have a signed agreement with each of them formalizing your partnership)
Sell through the Fashionablyin Marketplace – You get a flat 5% for all sales done on the Fashionablyin marketplace facilitated by you.
Selling Fashionablyin Services – Fashionablyin offers a Sales Agents and Buyers Leads program for £690 a year
Trade Shows and Events – Visit Fashionablyin on Eventbrite to a see the schedule of events lined up by Fashionablyin
Fashionablyin offers a flat 15% commission for sales of its services or events. Agents shall receive commissions through their PayPal / Payoneer / Instamojo account.
MODULE 3.4 ASSIGNMENT
For this assignment, you will need to get your PayPal, Payoneer or Instamojo accounts ready. Do which is the easiest for you. PayPal is the most preferred way. If you need any assistance do contact your Mentor.
In recent years, technology has been dabbling in the fashion world. With the shift from brick-and-mortar retail shopping, technology’s impact has been difficult to ignore, especially with e-commerce in full force.
As in all sectors, tech is revolutionizing how businesses operate, with the use of data analytics, artificial intelligence, virtual technology and so on - leading to streamlined and efficient processes. In light of these technologies, the fashion sector is growing so all companies need to adapt to the new landscape.
In this module, you will learn how to use technology to your advantage and connect virtually!
A well-written and documented fashion press release is a sure way to get into the inboxes of key fashion editors. If formulated well, it may secure you superb editorial coverage and free publicity. Four points to remember are;
Clarity - Set clear instructions on when this fashion press release should be published. Write ‘FOR IMMEDIATE RELEASE’.
Informative - Make your words speak for you. Your release should inform journalists in their language: Who, What, When, Where and Why.
Visually appealing – Make sure you include the best image at the start of the press release.
Focused – Be simple and focus on one topic, don’t confuse your audience but engage them!
Before the Internet, press releases were more relevant. Now, most of the information that the media needs to know is on your client’s website. Don’t write a press release for things that can easily be found online. Instead, insert hyperlinks in your release to point media contacts in the right direction.
MODULE 4.1 ASSIGNMENT
Your assignment will be to write 3 press releases for 3 different suppliers or brands. Think of a topic for each one of them. You will find hundreds of press release templates on google. If you need any assistance please contact your Mentor.
It may seem like a given, but make sure that your pitch to the media (and your accompanying press release) are concise and to the point. The time of year is also relevant. Create an editorial calendar to match your business’ pitches with holidays.
In addition to pitching to relevant media, you’ll want to track down the right journalist who covers the right topic. No point in pitching a textile story to a beauty critic. Do your homework so you know which journalist or editor to contact. Instead of using general inbox emails like “info@ or news@” track down the account for the person you want to reach. There are a couple of ways to do that.
Some newspapers and magazines keep an online directory where you can find the email or phone number for the person you want to contact. If you can’t find it there, search for the writer on Twitter and check their bio. If that’s still a bust, you can tweet them with your pitch and ask them to get in touch, or if you prefer to be more discreet, you can send them a private message.
MODULE 4.2 ASSIGNMENT
For your assignment, you will need to pitch your press release to at least 12 media contacts for each of your 3 suppliers or brands.
Social media is massive, and arguably one of the biggest changes in the last decade in how we communicate. If planned correctly, social media can translate into effective and free PR for your company.
Measure your performance
By measuring how well a post performed, you can plan to replicate or eradicate the style or content.
Schedule your Posts
A social media schedule is vital and will offer consistency, which allows people to trust in your brand.
Engage with users
Respond to comments and likes, add users who have followed or liked your posts, and always be positive!
Be Regular with your posts
Posting regularly can help to build a community as your audience engages with your content and shares it with theirs. However, don’t flood your followers' news feed.
MODULE 4.3 ASSIGNMENT
Your assignment is to work with one Brand or Supplier and schedule a whole month of posts for them. Use your own account and tag the respective companies on your posts. For now focus only on Facebook, Instagram, and Twitter. You may use tools like Buffer to help you with your scheduling. Consult your mentor for further information.
Email marketing is such a crucial part of every fashion business, particularly because it’s cost-effective and a direct channel to your customers that you own. Once you have a customer’s email, you have the opportunity to re-market to them in a number of different ways to drive acquisition and retention.
Where do you start building an email list? How do you make sure you’re sending the right emails at the right times? We’re going to give you a few tips here for best practices to tackle email marketing as a whole, so you can keep things simple and focused.
MAKE USE OF EVERY EMAIL YOU SEND
There are at least three or four emails you’ll have the opportunity to send to your customers, which gives you so many opportunities to deliver great marketing messages.
BUILD YOUR EMAIL LIST ORGANICALLY
Never buy lists. Purchased lists might be (occasionally) useful for sales teams, but if you’re trying to reach a consumer audience to sell your products online, you need to build your list organically.
WRITE THOUGHTFUL EMAILS
You only have so much opportunity to capture someone’s attention in an overwhelmingly busy inbox these days. Be thoughtful about every piece of the email you’re sending: the subject line, the preview text, even the unsubscribe language in your footer.
Start sending emails on Mailchimp or Sendinblue. These are great online software to get started on.
MODULE 4.4 ASSIGNMENT
Your assignment will be to create lists and send out emails. Create lists like;
If you need any assistance get in touch with your Mentor.
Attending a fashion trade show is a great opportunity for a new supplier or designer brand to announce their arrival on the fashion scene. For those more established, exhibiting at trade shows is just another way to access new national and international buyers.
Suppliers and brands can expose their work to new stockists that were unaware of them and build awareness. It is also a great opportunity to find agents or distributors, source new trade buyers, meet the press, stylists and bloggers; see what the competitors are doing and get inspiration and new ideas.
In this module, you will not only learn but also get involved in our various shows.
According to the popular list aggregator 10times, these are the world's top 10 apparel and clothing events:
MAGIC Las Vegas
International Apparel & Textile Fair
Intertextile Shanghai Apparel Fabrics
Chandigarh Mega Expo
Premier Vision France
East China Fair
Fashionablyin organizes 6 shows a year. You will be working on promoting them in the next module.
MODULE 5.1 ASSIGNMENT
Your assignment is simple, you need to make a list of 50 trade shows globally with their dates, specialty and contact email address.
In this module, you will be working on getting exhibitors for our Fashionablyin events.
As mentioned before, Fashionablyin organizes 3 events, twice a year;
MGTAF (The Manchester Garments & Textile Fair) in January and June
Buyers.Fashion in February and September (2 days before London Fashion Week)
Ethnic Porter in February and September (This is an off-schedule show during London Fashion week)
MODULE 5.2 ASSIGNMENT
Your assignment is simple, you need to promote the shows and get exhibitors to participate.
How do you find potential exhibitors?
Well, you already have the data, you have the list of shows, now just go on their websites and see the list of exhibitors. If they can participate in those shows, they can also participate with us.
You will need to email each exhibitor explaining the benefits of participating in our shows, costs, and buyers which will be attending giving them the confidence to take part.
Speak to your mentor for more info and deals on participating. You need to make at least 50 pitches to potential exhibitors. Just remember yoU will also get a 15% commissions for each exhibitor who participates because of you. So go along and start earning…
In this module, you will be organizing actual meetings between exhibitors participating in our shows and buyers attending. Fashionablyin is known for its fantastic fashion trade shows, and buyers flock from all over Europe to attend our events.
You will need to contact your mentor to get you a list of exhibitors participating in our upcoming events.
Firstly, you will need to speak to each of the exhibitors and understand their product line, target buyers and what they are looking to achieve.
MODULE 5.3 ASSIGNMENT
Your assignment is to focus on 6 exhibitors and get each of them 3 confirmed buyer meetings. You will need to research the best buyers for them and contact them on the exhibitor’s behalf. Since our shows are in London and Manchester, please only focus on Buyers in this region so it will be easier to fix appointments. Good luck!
In this module, you will need to promote 1 of our shows. Choose 1 of the shows which interest you and start on the following;
Social Media Marketing Campaign
Email Campaigns to your lists
What is a Media Alert?
Media alerts are one-page announcements of an upcoming event, intended for journalists, not the public. Their purpose is to convince reporters that this event is a genuine news story worthy of coverage.
MODULE 5.4 ASSIGNMENT
Your assignment is to create awareness of our event. Make a list of all the promotions you have done and send it to your Mentor. Use your press contacts for your Media Alert. Share and create posts on social media and make sure you email all your contacts. Don’t forget to keep sharing your progress with your mentor.
Started in 2011 as a virtual trade show platform, Fashionablyin has transformed into a marketplace and event organizer connecting buyers, suppliers, and agents. Headquartered in London and governed by UK laws, Fashionablyin aims to become the most transparent and reliable platform for high-quality and creative sourcing. Suppliers can present their products and services to a global audience and buyers can discover the best fashion suppliers all through one platform. The Fashionablyin sales agents and buyer leads program also connects suppliers virtually with agents all over the world giving them quick and efficient access to distribution in new markets. Fashionablyin offers the answer to the evolution of the fashion industry.
As a Fashionablyin Agent, you will get first-hand experience working on live projects and actually making business happen. You will meet and connect with people from all over the world understanding buyer requirements and trends. You will also get invited to fashion events and trade shows with possible sponsorship programs. Overall you will get an all-rounded approach to the business of fashion and marketing.
In this module, you will learn how you can be a part of the Fashionablyin family and grow together with us!
Most suppliers and brands struggle to expand their business and find new agents and Buyers. Many of them can’t afford trade shows and travel is expensive, that’s why we came out with our Sales Agents and Buyers Leads program which is technically being a part of a virtual trade show, 24/7 365 days a year.
What are the benefits of a virtual trade show?
Showcase your products & services virtually
Reduce trade show travel, time & effort
Save trade show participation fees & travel costs
Get connected with Agents who will represent your company globally
Get exposure & footfall of Buyers from all over the world
Start receiving inquiries from relevant Buyers immediately
With thousands of customers, this is our most popular service and now it's your chance to find potential clients for Fashionablyin. For each client you get on board, you get a flat 15% commission.
MODULE 6.1 ASSIGNMENT
Your assignment is to find 24 potential customers, make them a pitch, explain to them the benefits and convince them to get on board. Keep sending your mentor updates on your progress.
At Fashionablyin we forge long-lasting partnerships. This has been one of our reasons for success. We strive to make good partners and believe in working together as a team.
In this module, you will learn how to form a partnership with another company. It could be with a magazine where they give us a free advert and we in return give them a stall at our shows. As long as it’s for mutual benefit we at Fashionablyin are always interested in collaborations.
MODULE 6.2 ASSIGNMENT
Your assignment is to connect with 3 companies who could be potential partners and make a pitch to them. Explain to them what we do and think of an idea of how we can work collaboratively. Trade Associations are always a good way to start, keep your mentor updated on your progress!
At Fashionablyin we are pioneers of fashion networking events and our monthly London edition is always a success. We follow a simple format for our networking events which start at 6:00 pm and end at 9:00 PM. Suppliers and Brands can take a table to display their products or services for a small fee of £50 and to enter there is a fee of £10.
MODULE 6.3 ASSIGNMENT
Now for your assignment, you can do either of 2 things;
Promote one of our existing meetups or
Host a meetup in your city (Don’t worry our team will help you promote it and even find a location)
Speak to your mentor for guidance on what’s best for you. We are there to help you all the way.
Fashion.ngo is the global open-source network of fashion agents and consultants by Fashionablyin.
Fashion.ngo is hosted on a Facebook workplace tool where you can communicate, collaborate and connect across desktop and mobile, using familiar features like groups, chats, and video calls. Because anything is possible when people work together!
When you signed up for this course you should have received your workplace login details, if by any chance you haven’t please contact your mentor.
Through workplace you will be able to connect with other fashion agents and professionals like yourself from all over the world and learn and work together as a team.
MODULE 6.4 ASSIGNMENT
Your assignment is quite simple, you need to share all your work and keep posting your progress so others like you can learn from your experiences.
Now that you have finished the course your work is not over. You are now a certified Agent and have the world of fashion at your fingertips.
Your workplace login will always be active so you will always be a part of our family.
Goodbye, Goodluck and I hope you have learned a great deal from this course. I hope you share your experience with others and get them to enroll as well.