Online Reputation Management: Negative Business Reviews
What you'll learn
- Over 23 lectures and 3 hours of consulting and educational expertise helping businesses improve their Online Reputation Management.
- Take proper steps in handling online negative business reviews.
- How to take the emotion out of responding to a negative review.
- Turning a negative review into a positive review.
- Understand how Online Reputation works for businesses and individuals.
- Know the three "C's" with Review Profiles and Map Listings.
- Managing your Online Reputation.
- Learn what steps you can take if a negative review continues to rank high in Google search results for your company and you think you have "tried everything."
- Creating and optimizing positive online content and how great content will bury bad content every time.
- Business owners, professionals and managers should be familiar with online review services such as Yelp, CitySearch, Google+ Local and other such websites.
*** Course Updated Wednesday, December 23, 2015 ***
As a local business owner, manager or professional, you may have already faced the unpleasant feeling when a customer or client leaves a bad review for you on Yelp, Google, CitySearch or on another website.
It feels like an attack and your emotions vary from anger to embarrassment and, perhaps, even depression.
Negative reviews are going to happen.
A customer might be having a bad day. Maybe, a staff member said the wrong thing. Perhaps, a mistake caused an order delay.
One negative review isn't going to shut down your business. But the way you handle negative reviews will set the stage in moving forward and improving your company's customer service and online reputation.
In this course, we'll cover:
- How online review websites work.
- How to react to a negative review.
- How to get the review removed (or turned into a positive review).
- What is Online Reputation?
- How to protect your business, staff and yourself online with Online Reputation Management.
- How to monitor reviews and other online media.
Negative reviews aren't fun, but this course tells you how you'll be able to avoid bad reviews; earn and increase positive reviews; build an online reputation management strategy, which will all help to increase sales and gain more happy customers.
Downloads include cheat sheets and guides to help you confirm and claim your online business profiles in review listing and mapping websites as well as other step-by-step directions for creating social media accounts for your company.
About the Instructor, Steve Phillips
With over 15 years of search engine optimization (SEO) and Online Reputation Management (ORM) experience, Steve Phillips has created this course based on customer experiences in receiving and handling negative reviews on Yelp and other review websites.
Clients he counseled across a wide variety of businesses include heating and cooling; law firms; accountants; dentists manufacturing; florists; photographers; mental health service providers, and many others.
Online Reputation Management (also known as "ORM") is vital for all businesses and professional services in developing and maintaining a positive appearance for companies; business owners; professionals; staff; products and services. A business owner or their marketing staff must consistently be on top of their ORM before a PR crisis occurs.
Who this course is for:
- This course is ideal for any business; professional services firm and medical practice who has suffered from negative online reviews.
- Local businesses and professionals who need to learn how to fix a negative review for their firm.
- Local business owners; professionals; medical, etc. who need to learn the proper steps in claiming and confirming their business listing in review websites such as Yelp, Manta, etc.
- Business owners, marketing teams and office managers who seek to improve their firm's online reputation.
I have over 15 years of online reputation management and search engine optimization experience working with a variety of local, national and international businesses in helping them improve their online reputation; earn better customer reviews and obtain higher rankings in Google and other search engines.
Previously, I worked as a self-employed, software consultant and trainer helping law firms and lawyers understand new technology and upgrade their network systems and software programs.
My background also includes 13 years as a newspaper sports writer and news reporter.
I was Vice President of Mountain Woods Media, LLC.