Online Marketing Excellence
0.0 (0 ratings)
Course Ratings are calculated from individual students’ ratings and a variety of other signals, like age of rating and reliability, to ensure that they reflect course quality fairly and accurately.
20 students enrolled

Online Marketing Excellence

Learn Online Marketing With Our Video Training Course
0.0 (0 ratings)
Course Ratings are calculated from individual students’ ratings and a variety of other signals, like age of rating and reliability, to ensure that they reflect course quality fairly and accurately.
20 students enrolled
Created by Tom Aikins
Published 3/2012
English
English [Auto]
Current price: $27.99 Original price: $39.99 Discount: 30% off
5 hours left at this price!
30-Day Money-Back Guarantee
This course includes
  • 4 hours on-demand video
  • 2 downloadable resources
  • Full lifetime access
  • Access on mobile and TV
  • Certificate of Completion
Training 5 or more people?

Get your team access to 4,000+ top Udemy courses anytime, anywhere.

Try Udemy for Business
What you'll learn
  • Learn the basics of online marketing
  • Learn all aspects of online marketing
  • Learn enough to market your own website
  • Learn enough to be able to hire an online marketing consultant successfully
Description

Online Marketing Excellence is a video-based online marketing training course that consists of 52 individual videos broken up into 10 different modules covering all aspects of online marketing. Also included is a complete database of websites to use for your online marketing campaign as well as a basic online marketing plan for any small business. The videos range in length from one minute to approximately nine minutes and are divided into two categories: lecture style and hands-on. The lecture style videos feature the course founder, Tom Aikins, explaining the principles of a particular subject. Then, the hands-on videos that immediately follow these videos show step-by-step how the particular technique or application is done using a screen capture program. These videos show viewers where to click and exactly what to do as the particular operation is being demonstrated and they can view the instructor’s computer screen exactly as it appears so the learning process is simple and easy to follow.

This product, in following with Google’s continuing attempts to more and more engage small business owners, was created for people who have small- to medium-sized businesses and have a website that is not effective in generating sales for them. The types of business that can benefit from the OME course is almost limitless. Covering service businesses, professionals (doctors, lawyers, accountants, etc), retailers, food service, manufacturing and any others that need more traffic from their website, the OME training course can help any of these businesses improve their website traffic.

And please don't forget that this includes a database of websites that are critical for use in online marketing. The cost of compiling this database yourself would be greater than the cost of the entire course. Updates to the database will also be sent to subscribers as new websites are found and tested.

Who this course is for:
  • All beginners
  • Any business owner who wants to learn the basics of online marketing
  • Any business owner who wants to learn enough to be able to hire someone to do online marketing
  • Anyone wishing to become an online marketing consultant
Course content
Expand all 51 lectures 03:55:31
+ The Basics -- Getting Started
4 lectures 18:04

Learn how this course can help you drive more traffic to your website.

Preview 08:19

See how to download the Firefox browser and add theSEO Quakie toolbar to it to help you with your SEO and online marketing efforts.

Preview 03:54

Find out where to get all kinds of good information on a regular basis about online marketing, video marketing and SEO.

Introduction To Webpronews And Other Sources Of SEO Information
00:49

See how to subscribe to various website newsletters to receive reguilar information about SEO and online marketing.

How To Subscribe To SEO News Sources
05:02
+ Keywords And How To Use Them
4 lectures 25:46

Introduction to using keyword phrases, Google's Keyword Tool and onsite optimization.

Introduction To Onsite Optimization And Google's Keyword Tool
05:28

Learn how to use Google's Keyword Tool to help you decide on your keyword phrases.

Google's Keyword Tool
09:01

Learn how keywords, titles and descriptions should be used on your website.

Keywords And Onsite Optimization
05:51

Find out how long-tail keywords can fit into your keyword mix.

Long Tail Keywords
05:26
+ How To Create Content For Online Marketing
7 lectures 31:55

Introduction to the segments on creating written and video content for your website.

Introduction To Creating Content
06:00

See how the internet hjas changed the way publishers and other content providers look at copyright issues.

Exploring Copyrights & Content
07:46

Learn about creating articles for  us in offsite online marketing efforts.

How To Create Articles For Online Marketing
01:10

Find out how to come up with content ideas for your marketing videos.

Content For Online Marketing Videos
05:09

See the complete database of websites that you'l be using fo all your offsite marketing efforts.

Introduction To The Website Database
02:03

The website database is presented and explained.

The Website Database
09:23

Some parting advice on creating content.

Finale To Creating Content
00:24
+ Learning To Post Content On The Internet
4 lectures 28:45

Introduction to the segments on how to post content to the database of websites including articles and videos.

Introduction To Posting Content
01:09

Learn how to post articles to an article directory.

Posting Content To An Article Directory
10:59

Find out how to post articles to blogs.

Posting To A Blog
06:37

Se how to easily create your own YouTube channel for your videos.

Creating A You Tube Channel
10:00
+ Learning About The Importance Of Video In Online Marketing
4 lectures 18:03

Find out why the use of video is so important in online marketing.

Introduction To The Importance of Video
05:48

See websites and articles ilustrating the importance of video in online marketing.

The Importance Of Video
07:32

See more information on the importance of videos.

More On Why Videos Are Important
03:50

See a wrapup of this module on the use of videos in online marketing.

Video Wrapup
00:53
+ How To Use Blogs In Online Marketing
4 lectures 10:38

Learn about how weblogs are used in online marketing.

How To Use Weblogs
01:09

Learn how to create your own blog.

Creating A Blog
06:36

Find out why blogs on your website can help with your online marketing.

Blogs On Your Website
00:28

See how to use a blog on your website for online marketing.

Onsite Blogs
02:25
+ Introduction To Link Building
4 lectures 29:46

See why link building is important to your online marketing efforts.

Introduction to Link Building
05:03

See how link building is done and find out about the different types of links that can be built.

Link Building
11:41

See how to set up and use Onlywire in your online marketing efforts.

How To Set Up Onlywire
11:10

Find out about some of the things you should NOT do when building links.

Some Link Building Methods To Avoid
01:52
+ How To Use Facebook For Online Marketing
6 lectures 24:29

An introduction to using Facebook for online marketing.

Introduction To Facebook
02:43

Learn how to create a Facebook profile.

Creating A Facebook Profile
03:38

Learn hos to create a Facebook page for your business.

Creating A Facebook Page
03:18

Learn how to create a Facebook event for your page.

Creating A Facebook Event
01:43

See more on how to use your Facebook profile.

Facebook Profiles, Part 2
06:01

Learn how to increase your base of followers for your Facebook page.

Building A Facebook Following
07:06
+ How To Use Google Analytics & Google Places
5 lectures 19:31

Introduction to using Google Analytics and Google places.

Google Analytics And Places
01:48

Learn how to set up a Google Analytics account and install it on your website.

Using Google Analytics
04:44

This is an introduction to Google Places and how to sign up your business.

How To Use Google Places To Help Your Business
01:05

Learn how to set up a Google Places account for your business.

Setting Up Google Places, Part 1
07:43

See why maintaining a presence on Google places is important.

Google Places, Part 2
04:11
+ Using Google AdWords And Facebook Advertising
6 lectures 26:41

Introduction to segments that will explain how to set up and manage Google AdWords and Facebook campaigns.

Introduction To Google AdWords & Facebook Advertising
01:30

Learn how to set up a Google AdWords account and ad campaign. 

Setting Up Google Ad Words
06:45

Learn how to effectively manage on ongoing AdWords campaign.

Google Ad Word Management
06:40

Introduction to setting up a Facebook pay-per-click account and campaign.

Setting Up A Facebook Pay-Per-Click Campaign
01:18
Setting Up A Facebook Pay-Per-Click Campaign, Part 1
09:04

Learn how to manage your Facebook pay-per-click campaign.

Managing Your Facebook Pay-Per-Click Campaign, Part 2
01:24