Online Digital Social Media Marketing & Sales Free Training

Free Training - Learn how to master marketing by understanding the buyer journey and how the buyer thinks and buys.
Rating: 4.4 out of 5 (571 ratings)
16,889 students
Online Digital Social Media Marketing & Sales Free Training
Rating: 4.4 out of 5 (571 ratings)
16,896 students
In this course you will learn how online marketing works.
You will learn about the buyers journey.
You will learn how the buyer thinks.
You will learn how to sell to the buyer.

Requirements

  • Access to the internet is required.
  • You must be willing to finish the course to get the true benefit from it.
Description

Online Digital Social Media Marketing & Sales For Beginners

Do you want to learn how to master online marketing?

Are you completely new to this subject?

Do you want to understand the core concepts that will enable you to succeed in online marketing and sales?

Do you want to learn the basics in as fast a time as possible?

Then this course is for you!

What You Will Learn:

You will learn the difference between the Master Marketer and the Average Marketer.

You will lean the core principles of marketing online.

You will learn how the buyer journey works.

You will understand what branding really is.

You will learn how marketing campaigns work.

And you will learn the importance of listening to your target audience.

Topics Covered In The Course:

  • The fundamental question?

  • Who is our Bob?

  • What is Bob trying to buy?

  • Selling what Bob is trying to buy.

  • Interruption or magnetic marketing?

  • Bees and flowers.

  • Understanding search engines.

  • The AIDA buying process.

  • An example of AIDA.

  • Building an AIDA funnel.

  • A standard online AIDA marketing funnel.

  • A copywriting AIDA funnel.

  • Tools vs funnels.

  • Understanding branding.

  • Design cues and tips

  • Establishing authority.

  • Solving Bob's problems.

  • The importance of community.

  • Marketing mission statements.

  • Talking in Bob's language.

  • What content does Bob like?

  • The golden rule.

  • Where does Bob hang out.

  • Managing time expectations.

  • Content launching.

  • Bob's worldview.

  • Two modes of thinking.

  • Questioning and listening.

  • Buyer personas.

  • The buyer persona exercise.

  • Building sales copy.

  • Asking for the sale.

  • Creating a sales pitch for Bob.

  • Bob as an advocate.

Join Us On The Other Side!

We look forward to you joining us and learning how to become a Master Marketer!

Mark Timberlake



Who this course is for:
  • This course is for complete beginners to online marketing.
  • This course is for students who want to understand buyer psychology online.
  • This course is not for experts.
Course content
8 sections • 44 lectures • 1h 46m total length
  • Introduction
    01:03
  • Topics Covered
    00:32
  • The Fundamental Question
    01:51
  • Who Is Our Bob?
    02:02
  • What Is Bob Trying To Buy?
    03:57
  • Are You Selling What Bob Is Trying To Buy?
    03:20
  • Activities To Complete
    01:11
  • Interruption Or Magnetic Marketing?
    04:57
  • Bees & Flowers
    03:24
  • Understanding Search Engines
    03:25
  • Activities To Complete
    00:59
  • The AIDA Buying Process
    02:40
  • An Example Of AIDA
    01:21
  • Building An AIDA Funnel
    01:54
  • A Standard Online Marketing Funnel
    02:32
  • A Copywriting AIDA Funnel
    01:49
  • Tools Vs Funnels
    02:24
  • Activities To Complete
    00:54
  • Understanding Branding
    01:48
  • Personal Or Business Branding?
    04:37
  • Design Cues & Tips
    02:00
  • Establishing Authority
    02:21
  • Solving Bob' Problems
    03:55
  • The Importance Of Community
    01:38
  • Marketing Mission Statements
    05:03
  • Activities To Complete
    00:58
  • Talking In Bob's Language
    03:06
  • What Content Does Bob Like?
    02:14
  • The Golden Rule
    01:31
  • Where Does Bob Hang Out?
    01:13
  • Managing Time Expectations
    03:07
  • Content Launching
    01:55
  • Activities To Complete
    00:51
  • Bob's Worldview
    02:26
  • Two Modes Of Thinking
    02:41
  • Questioning & Listening
    02:31
  • Buyer Personas
    00:58
  • The Buyer Persona Exercise
    04:56
  • Building Sales Copy
    05:03
  • Asking For The Sale
    03:35
  • Creating A Sales Pitch For Bob
    01:57
  • Bob As An Advocate
    03:43
  • Activities To Complete
    00:57
  • Bonus Lecture
    00:56

Instructor
Professional Online Training Courses For Beginners
Mark Timberlake
  • 4.4 Instructor Rating
  • 14,690 Reviews
  • 190,741 Students
  • 45 Courses

Mark runs an online training company called SME Heroes, which specialises in training on all things to do with sales, online marketing, management and his personal passion of photography.

He has extensive experience with online business in various forms over the last 15 years and loves to share his hard won lessons and techniques for online business success.

In addition he also has over 12 years experience in online retail and over 6 years experience as a commercial photographer. 

This means he has a deep breadth of experience which comes through in his courses which are always designed to be easy to understand and to pass on the skills he has learned in a practical way.