Online Digital Social Media Marketing & Sales Free Training

Explore the domestic market by asking who is Bob and what Bob is trying to buy, answer the three fundamental questions, and learn the principle powering efficient online marketing.

Identify Bob, the ideal client who spends with the least problems, and apply the 80/20 rule to focus marketing on the 20 percent driving profits by listening to Bob's values.

Identify the core problem the buyer faces as a move from current state to desired state, using comfort, status, social, and pleasure to tailor food marketing and illuminate the buyer journey.

Listen to Bob and sell his actual problem, not what you assume. Address guilt about leaving the cat home with a solution that keeps the cat happy.

Engage in revision activities that help memorize and reflect on the principles being taught and test whether you have absorbed them, while exploring how values drive Bob's decisions.

Explore interruption marketing versus magnetic marketing, showing how online strategies insert into the buyer journey of those actively seeking solutions and engage problem-aware audiences like retro gaming fans.

Learn content marketing, or magnetic marketing, that solves problems and inspires purchases through videos and social content. Grow flowers to attract bees, publish consistently, and convert your audience into buyers.

Understand how search engines work and why engagement drives ranking, using social media marketing to generate genuine interaction that elevates content on platforms like Google, YouTube, Amazon, and Facebook.

Map the buyer journey to the ADA marketing funnel, advancing from attention to interest, desire, and action. Use this proven framework to guide online marketing campaigns, blog, and video content.

Observe how aida—attention, interest, desire, action—drives online selling through a dress example, where intellectual and emotional cues lead to trying on and purchasing.

Plan an AIDA funnel in reverse, deciding the end action first—buy, sign up, or return visits—then craft emotional appeal, content, and intellectual and attention strategies to guide the buyer journey.

Learn to apply the aida copywriting funnel in blog posts, guiding readers from attention to action with authentic testimonials like Sarah’s keyboard story.

Differentiate tools from funnels by using Facebook as an attention tool, not the funnel, and drive audiences from social platforms to your main property for conversions.

Review revision activities on the Aida model (attention, interest, desire, action) and answer true/false questions about funnels, including Ada built in reverse and Facebook as a funnel.

Branding is more than a logo or color scheme; it is every message you send from logo, tone, and email messaging to social posts—answering what's in it for Bob.

Identify design cues by aligning visuals with Bob's world view, drawing from gaming, fishing, or home decor. Maintain branding consistency across social pages and website with a single portrait.

Establish authority by delivering on the customer's channel expectations, focusing on the information asked for, and avoiding unrelated personal posts like fluffy cat pics.

Establish authority through social proof by encouraging Bob’s experiences and showcasing reviews, responses, and comments; handle negative feedback with responsive care to turn customers into advocates.

Explore how a well marketed brand attracts and grows a community over time, with engagement, marketing, and social proof shaping the brand as what the community says about the product.

Explore revision activities on personal branding, including a fill-in-the-blank about Bob not interested in fluffy cat pics and true/false questions on public figurehead and community-driven branding.

Learn the golden rule of content creation: make every piece useful and relevant by solving a real problem for Bob and focusing on his needs.

Identify where Bob hangs out online by researching which social channels he uses, then focus on one or two key platforms and build campaigns over time where he engages.

Define goals and time expectations, commit to a consistent 12–18 month marketing process, and regularly measure and report progress to stakeholders to sustain support.

Learn to align marketing with Bob's worldview by identifying his core values, ideas, and emotional beliefs, then craft messages that resonate with his moral framework and guide buying choices.

Explore how Bob's two modes of thinking—logical thinking and emotional thinking—drive buying decisions, revealing how the mind analyzes information and how the heart influences behavior.

Master questioning and listening to uncover what motivates Bob, distinguish rational from emotional drivers, and surface common questions and problems to guide content and sales strategies.

Identify and map Bob's persona by outlining rational ideas, emotional beliefs, and core values to understand his worldview and tailor sales to multiple customers.

Analyze Amazon reviews to identify core ideas, emotional beliefs, and values, then build a buyer persona and craft a pitch tailored to that persona.

Learn to build sales copy by identifying key selling points and objections, blending intellectual and emotional appeals, and preemptively removing risk with FAQs, guarantees, and clear policies.

Ask for the sale after proving your expertise and establishing social proof within a marketing funnel. Use testimonials and incentives to prompt quick decisions, and avoid selling on unengaged platforms.

Engage in revision activities that link ideas and emotional beliefs to values, test marketing risk with true/false questions, and debunk the myth that Bob being unhappy will sell for you.