This One Thing Sells Most Online Courses - The Selling Title
What you'll learn
- Accelerate your course sales with one thing
- What you should focus on
- The things that make this work
- Have, or will create, Udemy courses
- A willingness to apply what you learn
- A strong desire to succeed
Change the one thing that will transform your course sales.
When instructors want to improve course sales, they try to improve their course description, improve their promo video, or look for a new marketing secret. While these things are important, it's not the game changer they're looking for.
The game changer is the one thing most instructors overlook. When you focus on this one thing, your course sales can radically change.
What is this one thing? Answer: The course title.
I discovered this years ago when I published my second Kindle book on Amazon. I called it, Cleaning Without Scrubbing.
I ran a marketing campaign. The result? Very little results.
I looked at the cover picture. It looked good.
I considered the book description. I was happy with it. I couldn't see how I could make it better. It was good enough.
Was it my marketing campaign? No. I knew it worked for other authors.
I decided to change the title. It liked the one I had. However, I knew it couldn't be anything else. So I changed it to, The Easy Way to Clean.
I ran the same marketing campaign as I did before.
The results blew me away. I got sixty-six book sales in less than eight hours. This continued to outsell every other book I published on Amazon for more than two years. I have more than fifty Kindle books.
I only changed the title. Nothing else was changed.
The title is the one thing you can change to massively change your results.
Think about it. The only thing deciding factor students see, in Udemy search results, is the course title. If they don't click on your course title, then no sale.
When you get your course title right, your results can radically change.
Over the years, I've discovered what works and what doesn't.
In this course, I'll show you what you can do to make your course title sell. You'll discover these things:
- Get your course at the top of Udemy search results
- Make them want your course, before they've read your description or watched your promo video.
- How to make your course irresistible
- Make them believe your course really delivers results
- Use the words proven to massively boost sales
- Offer students the magic pill
- How to change your course title so it sells
I want you to succeed. Throughout the course, I will always be here to answer your questions. Just post your questions in the Q&A section at any time. I'll answer them as soon as possible.
Change the one thing that really can transform your course sales.
Who this course is for:
- Udemy course instructors
- Online course instructors
"Always be learning."
Teaching more than 100,000 students.
"I love to find better, easier, faster, and more efficient ways to do things. I then like to help others by sharing my discoveries."
"You can do anything, within reason. You just need to know how."
I want to help as many people as possible with what they want to improve in their lives. I have done that through my writing since 2001.
Would you like to make nonfiction book writing easy? This is what my first course, Write In Steps, does.
More courses to come.
I gave my first talk when I was aged twelve. This was in front of over one hundred people. I followed a program designed to improve public speaking and teaching.
I learned computing and went on to develop a computer system to run a business in herbs and spices. This was designed to allow complete novices to generate customer orders and delivery notes. It then allows the finished order to be processed and then invoiced.
I'm telling you this because I want you to understand something. I have always been keen on learning new things. Not only that, but I like to make things work better. So when I found writing books hard, I started to improve my system. The result is that I now have a system that is streamlined and far more efficient. It allows me to produce quality books that readers gain great benefit.
Part of my innovative mentality means that I am always reading about new ideas. I have also learned a lot by viewing instructional videos on Udemy, Youtube, and the like. There's always something new to learn. I take the best from everything and re-assemble it into a better improved process. I temper it with my own personal experience. Continue to make further improvements. Finally, as I like to help others, I teach this knowledge on via books and now video.
I started writing content for the internet in 2001. In 2012 I wrote my first Kindle book, which was published on Amazon.
I have had several best-sellers. My first one was The Easy Way To Clean. It remained my best-selling title for around two years. I currently have more than fifty titles published.
My aim is to help as many people as possible with my experience and knowledge. I also aim to encourage many others to share their knowledge.