
Identify that the course title is the key lever for Udemy sales, shaping discoverability and enrollment, and learn techniques to craft an irresistible, high-converting title.
learn where to place search words to boost your course visibility on Udemy by prioritizing keywords in the title and subtitle to reach the top results. understand the 60-character limit for the main title and the 120-character limit for the subtitle, and why keywords in the description or curriculum may not reliably improve search ranking.
Learn how to identify keywords people use to find courses, using photography as a case study, by analyzing search suggestions, popular course terms, and Udemy insights for optimization.
Learn to craft a selling title that ranks in search results by placing the main keyword at the start, keeping the main title under 60 characters and subtitle under 120.
Identify how a course title highlights benefits, such as easier, faster, and better results, that make learners want to enroll by promising concrete outcomes like better photographs or faster editing.
Identify the big benefit your course offers and place strongest one in the title. Use the subtitle for additional benefits and keep the total under 60 characters while staying truthful.
Curiosity powers irresistible course titles by revealing a knowledge gap and the promised benefit. Apply this curiosity-driven approach to your title or subtitle to boost appeal.
Discover the feature benefit formula for irresistible course titles that spark curiosity by pairing a process with its benefits, and identify your course structure, steps, secrets, or mindset.
Learn to boost course appeal by naming your feature benefit formula as a method, pairing it with a benefit, and sparking curiosity in your title to increase results.
Discover how to boost course appeal by building belief in your title, using proof of results and 'how I did it' stories to convert visitors into enrollments.
Discover how adding proven sales words to course titles and headlines can boost online course sales, using examples like easy, ultimate, breakthrough, instant, fast, and foolproof.
Explore when quick fixes and shortcuts truly work, and discover a one-step method to transform your photography, while staying truthful about hacks.
Focus on your course title, the biggest lever for sales, and test the words you use. Keep changing the title and use feature-benefit wording until you see results.
Change the one thing that will transform your course sales.
When instructors want to improve course sales, they try to improve their course description, improve their promo video, or look for a new marketing secret. While these things are important, it's not the game changer they're looking for.
The game changer is the one thing most instructors overlook. When you focus on this one thing, your course sales can radically change.
What is this one thing? Answer: The course title.
I discovered this years ago when I published my second Kindle book on Amazon. I called it, Cleaning Without Scrubbing.
I ran a marketing campaign. The result? Very little results.
I looked at the cover picture. It looked good.
I considered the book description. I was happy with it. I couldn't see how I could make it better. It was good enough.
Was it my marketing campaign? No. I knew it worked for other authors.
I decided to change the title. I liked the one I had but I knew it couldn't be anything else. So I changed it to, The Easy Way to Clean.
I ran the same marketing campaign as I did before.
The results blew me away. I got sixty-six book sales in less than eight hours. This continued to outsell every other book I published on Amazon for more than two years. I have more than fifty Kindle books.
I only changed the title. Nothing else was changed.
The title is the one thing you can change to massively change your results.
Think about it. The only thing deciding factor students see, in Udemy search results, is the course title. If they don't click on your course title, then no sale.
When you get your course title right, your results can radically change.
Over the years, I've discovered what works and what doesn't.
In this course, I'll show you what you can do to make your course title sell. You'll discover these things:
- Get your course at the top of Udemy search results
- Make them want your course, before they've read your description or watched your promo video.
- How to make your course irresistible
- Make them believe your course really delivers results
- Use the words proven to massively boost sales
- Offer students the magic pill
- How to change your course title so it sells
I want you to succeed. Throughout the course, I will always be here to answer your questions. Just post your questions in the Q&A section at any time. I'll answer them as soon as possible.
Change the one thing that really can transform your course sales.
Enroll now.