Udemy Masters: Learn Online Course Creation - Unofficial
4.7 (2,614 ratings)
Course Ratings are calculated from individual students’ ratings and a variety of other signals, like age of rating and reliability, to ensure that they reflect course quality fairly and accurately.
81,580 students enrolled

Udemy Masters: Learn Online Course Creation - Unofficial

Gain freedom with your own online courses & Udemy courses: idea, validation, production, & promotion. (Unofficial)
4.7 (2,614 ratings)
Course Ratings are calculated from individual students’ ratings and a variety of other signals, like age of rating and reliability, to ensure that they reflect course quality fairly and accurately.
81,580 students enrolled
Last updated 11/2019
English, Italian [Auto], 2 more
  • Portuguese [Auto]
  • Spanish [Auto]
Current price: $139.99 Original price: $199.99 Discount: 30% off
5 hours left at this price!
30-Day Money-Back Guarantee
This course includes
  • 6 hours on-demand video
  • 10 articles
  • 4 downloadable resources
  • Full lifetime access
  • Access on mobile and TV
  • Assignments
  • Certificate of Completion
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What you'll learn
  • Create online courses that actually sell.
  • Build an automated sales funnel to sell your course while you sleep.
  • Validate your course idea to make sure it will be profitable.
  • Design an engaging and high-quality course.
  • Launch successfully, even without an audience.
  • Grow a loyal following for your own brand.
  • Use YouTube, webinars, blogging, and podcasting to sell your courses.
  • Know exactly what equipment you need to teach your course.
  • Increase your income by re-purposing course content​​.
  • Students don't need any experience creating online courses. This course will cover everything you need to get started - from coming up with the right course idea and creating your course, to publishing and promoting your online courses.

UPDATE FOR 2020 with Phil's latest techniques and best practices!

What is your ideal life? Does the word FREEDOM come to mind? 

Freedom from stress. Freedom from worry. Freedom from money. Freedom from bosses. Freedom to be with your friends and family.

Freedom to do what you love every day.

Ultimately, freedom is what this course is all about.

I want to show you how I've built a life of freedom by sharing my knowledge with the world. It's a wonderful thing to make more money than I've ever made before... by teaching others skills that will improve their own lives.

You want freedom, and you're either:

  1. Someone who has never created an online course before

  2. Someone who is trying to sell online courses, but isn't having as much success as you'd like

I can help you, no matter what situation you're in. 


  • Create online courses that actually sell

  • Come up with great online course topics

  • Validate your course idea to make sure it will be profitable

  • Design an engaging outline sure to get great student reviews

  • Understand the equipment needed to get started on any budget

  • Edit more engaging and super duper high quality videos

  • Launch your course successfully, even without an audience

  • Choose a platform(s) to put your courses on

  • Sell courses on marketplaces like Udemy and Skillshare

  • Self-host your courses with tools like Teachable and Thinkific

  • Build an automated sales funnel to sell your course while you sleep

  • Grow your own loyal following for your own brand

  • Use YouTube, webinars, blogging, and podcasting to sell courses

  • Increase your income by re-purposing course content

Along with the video content of the course, there are many bonuses.


  • Downloadable resources and guides

  • An audio version of the course to listen on the go

  • Q&A videos the answer your specific questions

  • Assignments that make you productive while taking the course

  • An instructor who truly cares about your success


These are techniques that I use every day to grow my 6-figure business (having sold over $1,000,000 in courses since 2012). They are techniques that other successful course creators are using to build their own businesses.


The key thing to know before starting is that you don't need anything to get started.

You don't need an audience.

You don't need to know how to make videos.

You don't need to know how to teach.

You don't need to know how market.

You just need to be persistent. You just need to believe in yourself. You just need to keep your eye on the goal (whatever that may be - financial independence, $100,000 per year, an extra couple bucks for coffee, an avenue to share your knowledge with the world).


Teaching online has changed my life. It's helped me pay for vacations around the world, pay off $107,000 in student loan debt, pay for our wedding, invest for a better future, and purchase our first home.

Now I want to give back. 

In 2013, I started teaching other people how to create and sell online courses. Since then, thousands of people have used my techniques to create their own online courses and change their own lives. 

A lot has changed since 2013 when I launched my first online teaching training course. I've spoken with and interviewed hundreds of other online instructors to learn what they're doing to grow their online course business. I started the Online Course Masters podcast to document some of these conversations. 

While the podcast, my blog, and my YouTube channel are all ways in which I give amazing, high-quality, and valuable training to people like you, online courses are still the best way to take a student from A to Z. 

That's why I created this course - to walk with you through the entire process.

With our 30-day 100% money-back guarantee, there's no reason to hesitate.

I'll give you two more reasons why you should enroll right this second:

Your investment in this course will quickly be paid back even just by implementing some of the techniques I share with you. There are hundreds of gold nuggets to choose from, making this course the best investment in your own education and future success.

While today is still the best day you can get started with creating and selling online courses, it will get harder for course creators as the markets get more and more competitive. You want to start as soon as you can (like today) to take advantage of this growing market. Instead of struggling and trying to do everything yourself, just learn from someone who has already figured it out. 


In the first section, I give you 3 ways to improve your courses right now to get better course reviews!

See you inside!


Who this course is for:
  • Anyone who wants to create their first online course - no matter what level of technical skills you have.
  • Online course creators who want to make better courses and increase their revenue.
Course content
Expand all 61 lectures 06:04:16
+ Course Introduction
5 lectures 55:24

If you enrolled in this course, you've taken the first step to online course success. In this video, you'll learn more about the structure of this course. You'll learn how course creation and selling actually works. You'll learn my secret to success.

With the knowledge from this lesson, you'll have a better understand of where you're at on your course creation journey. And hopefully you'll see a path towards success that I'm excited to lead you on!

Preview 06:03

In this lesson, you can download some of the bonus content in this course, and learn about additional resources that will help you become a better online course creator!

Preview 00:39

Success as an online course creators is rooted in creating a course that students love. Without an amazing course, no ethical way of promoting your course will be successful. 

If you create an amazing course, your course will practically sell itself on marketplaces like Udemy. Good reviews sell courses. More reviews rank your course higher. The higher your rank, the more you sell. The more you sell, the more reviews you get. This snowball is the golden ticket to online course success.

And it starts with an amazing course. By the end of this lesson, you'll know 3 ways to make a course students are guaranteed to love.

Preview 03:47

Say hello to your fellow students, and share a bit more about your story.

Assignment: Introduce Yourself

I don't do it to boast. I do it to inspire. In this lesson, I want to share my latest achievements as an online course creator including some latest income milestones.

Remember, I started out like you - with no audience, with no experience, with nothing. In my first month, I made $62 on Udemy. Now I'm consistently making over 5-figures per month. 

This course shares exactly what I'm doing to achieve that success. And I want to make sure you trust me, as your teacher. So that's what this lesson is all about.

Preview 44:38
+ Validate Your Course Topic & Design an Engaging Course
6 lectures 45:55

The first step in the course creation process is to come up with a course topic. In this lesson, I'll share with you my advice on choosing a course topic for your first course (and also for future courses).

Some ideas I'll talk about are: big versus small courses, finding your target audiences, making sure your course is evergreen.

Ideation - Choose a Course Topic

Once you have an idea for a course, the next step is to validate the market demand for your topic. In this lesson, I show you a few ways to make sure there is an audience for your topic. 

I'll even walk you through the process of keyword validation on YouTube, Amazon Kindle, Udemy, Google Keyword planner, and Google Trends.

Validate Market Demand for Your Course

Here's a brand new way to validate course ideas with Udemy's new Insight feature.

Validate with the New Udemy Insights Feature

Once you have a validated course idea, it's time to outline your course. But how do you outline a course so that it flows in an engaging way that results in happy students and amazing reviews!

In this lesson, you'll learn how to outline your course - especially the first section of your course so it is engaging for your students.

Outline an Engaging Course

Here is a case study of an outline that I'm creating for an upcoming course. In these case studies, I walk through a real world example to show you exactly how I'm creating and selling online courses.

CASE STUDY: Outlining a Course

Whether you should script or just outline your course is a hot topic in the online course world. I've tried both, an in this lesson I give you my best advice for recording scripted videos (which is harder than you might think!).

To Script or Not to Script - That is the Question
+ Create Your Amazing Course
15 lectures 01:14:37

By now, you'll have a course idea. It will be validated, to make sure there is an audience willing to pay for it. You'll have an outline with all of your lessons. 

You're ready to rock and roll!

What next?

You need to choose your course style. There are very different types of lessons, and this decision will effect everything moving forward - from equipment choices to recording and editing.

Choose a Course Style

It's time to take action!

Assignment: Find an Inspirational Video

The most popular questions I get have to do with equipment. In this lesson, I give you my most recommended equipment for any video production setup - from cameras and microphones to lighting and editing applications.

If you have any questions about your specific situation or equipment, feel free to ask me in the course!

My Recommended Equipment - for ALL Budgets

How do I set up my office when it is filming time? In this article, I'll show you how I map out my video production setup for both webcam and DSLR videos.

Overview of Phil's Video Setup

In this lesson, I test out the cheapest course equipment I could find - most of it for free.

CASE STUDY: Cheapest Course Creation Tools

Most new course creators will be creating courses with slides. While death-by-Powerpoint is a common problem, there are antidotes for it!

Using proper fonts, sizing, colors, and design will make your course slides interesting. Don't make the mistake of boring slides.

You'll learn how to do it right in this lesson.

Design Compelling Slides

Every online course will (or at least should) have audio. Most likely, it will be you recording your own voice. Because audio is SO IMPORTANT for online courses, it's crucial to record clean and crisp audio.

This lesson shares tips on recording better audio in any environment with different kinds of microphones.

Record Better Audio - In ANY Environment

If you want to make your courses even more engaging, I recommend adding talking head videos to your courses. It doesn't have to be in every lesson. It can just be the introduction of your course, or maybe the introduction to each section. This will increase engagement with your students, and build a better bond.

But newbie course creators often make mistakes with their talking head videos. This lesson will give you 3 ways to make sure your talking head videos look professional.

3 Tips for Composing Talking Head Videos

If you are shooting talking head videos, your background helps tell your story. Because of this, it's important to make a conscious decision about what your background is.  

This lesson shares two ways to choose a background and how to make it look super professional.

Choose a Great Background

Video lighting doesn't have to be complicated. In fact, there's one lighting setup that can be your basis for any style of video (from online courses to Hollywood movies!). You'll learn that exact video lighting setup in this lesson.

Light Your Video - It Will Make a HUGE Difference

Here is a case study of my DIY paper lantern lighting setup. In these case studies, I walk through a real world example to show you exactly how I'm creating and selling online courses.

CASE STUDY: DIY Video Lighting Setup

Once you've recorded your course lessons, the real fun begins. You can make your lessons even more engaging with a few editing techniques. In this lesson, you'll learn how to add graphics, calls to action, music, and use other editing techniques to increase engagement.

Use Editing to Make Your Course More Engaging

No matter what camera you use, what video editing application you use, or where you're posting your course - here are some basic rules to follow when exporting your videos.

Make sure your video lessons look amazing on any device!

Best Recording and Export Settings

Get feedback on your course video. You'll receive feedback from other students here in this course on how you can improve your video production.

Assignment: Post Your Test Video

As course marketplaces like Udemy expand internationally, it's important as course creators to make sure our courses are ready for the worldwide audience. 

Things like subtitles and translations will help make your courses more desirable to the worldwide audience. In this lesson, I'll give you advice for doing just that.

Make Your Course Available to the World
+ Publish and Promote Your Course
10 lectures 01:05:09

Now that you've created an amazing course, it's time to give it to the world!

The first decision is to choose a course platform for your course. We live in a modern world of countless online course platforms. In this lesson, I'll share my advice for choosing the best platform(s) including Udemy, Skillshare, and many others.

Choose a Course Platform

Perhaps you have a an audience of your own. Perhaps you just want more control over your courses including pricing and communications. These are both great reasons for wanting to self-host your course. 

We live in a world where self-hosting has never been easier!

With tools like Teachable or Thinkific, and a number of Wordpress plugins, you can self-host your courses in no time!

By the end of this lesson, you'll know how to choose a self-hosting platform.

How to Self-Host Your Courses

Great titles and descriptions sell your course. Not only do they share a benefit that encourages potential students to purchase, but it also helps (or hurts) your course SEO and ranking

Learn the best techniques for writing amazing titles and descriptions.

Write Better Titles & Descriptions that Sell
Get feedback on your keyword-friendly and benefit-heavy titles and subtitles!
Write Your Course Title & Subtitle
3 questions

There are infinite ways to price your course. I'll share my experience pricing courses that sell. From the Udemy-style pricing to premium pricing, I've done it all. 

By the end of this lesson, you'll know exactly how to successfully price your course.

Price Your Course to Make the Most Money

If you don't have an audience, DON'T FEAR. I started without an audience, and I truly believe that you can be successful today using the same practices that I used.

In this lesson, you'll learn the exact steps to launching a course without an audience.

Launch Your First Course without an Audience

Once you do have an audience, the way you can launch your course changes from when you didn't have an audience. I'll share my exact launch strategies (including pricing, email sequences, and content).

Remember that everything has a snowball effect. If you are persistent and consistent, YOU WILL HAVE SUCCESS.

Launch Your NEXT Courses - the Snowball Effect

Here is a case study of some of my promotional message practices. In these case studies, I walk through a real world example to show you exactly how I'm creating and selling online courses.

CASE STUDY: Phil's Promotional Messages that Work

The next level of course selling is to create an automated sales funnel that makes your course process even more passive.

In this lesson, you'll learn my exact sales funnel. It's one that is working today to sell my own courses, and I'll be that it'll work for you as well!

Create a Sales Funnel that Automatically Sells Your Courses

One of the recent techniques I've been using to convert email subscribers to course purchasers is the tripwire.

By the end of this lesson, you'll know a new technique for increasing your income and growing your tribe.

The Tripwire Technique

Here is a case study of my website's tripwire technique. In these case studies, I walk through a real world example to show you exactly how I'm creating and selling online courses.

CASE STUDY: Phil's Tripwire
+ Grow Your Brand & Income
13 lectures 58:04

Some people can make full time income from one single online course. This is not how I've built my business. I've spread out my streams of income to provide a stable monthly income that continues to grow.

In this lesson (and the rest of this section), you'll learn my basic process for boosting your income. Everything you'll learn in this section will feed off each other, making your brand grow exponentially.

KEY STEPS to Increasing Your Income

The first thing you need as an online course creator (after you've created your course) is a website. People need to be able to find you. You need to be able to provide more information. And you'll need a place to promote your amazing courses.

Not all websites are equal. LEARN WHAT WORKS!

By the end of this lesson, you'll know the exact pages and content to put on your website so that it actually sells your online courses.

Create a Website that Works

Here's a video sharing Phil's 2017 updates to his website and sales funnels.

Update: New Website and Sales Funnel

One of the best ways to improve your website, is to find websites that you like and use them for inspiration. The goal isn't to copy, but to use their structure and style as a guide.

Assignment: Find an Inspirational Website
Email Marketing for Course Creators

One of my main audience-building platforms is YouTube. YouTube is the world's second largest search engine and the PERFECT place to find students for your course.

The YouTube audience already wants video content. And there are millions of people search how to do things - the perfect place for people to find your solutions.

Use YouTube to Sell Your Courses

Here is a case study of my YouTube promotion strategy. In these case studies, I walk through a real world example to show you exactly how I'm creating and selling online courses.


Growing a YouTube channel takes time (and a lot of works). In this lesson, you'll learn best practices that expedite the process of growing a YouTube channel.

YouTube Best Practices for Growing Your Channel

It's time to take action and start your YouTube channel if you haven't already done so. Or if you have a channel, make a video that will boost your audience.

Assignment: Create a YouTube Video

From email sequences to sales pages, there are many different ways to sell an online course. The one that consistently has the highest conversion rate is the webinar. 

A successful webinar follows a sequence. You will learn that sequence in this course.

Use Webinars to Sell Your Courses

Podcasting is another great way to build your brand... to build your tribe of followers. It's great because you have an audience that listens to you for sometimes hours each week! What other platform allows you to educate and inspire for so long!

In this lesson, you'll learn why you should start a podcast.

Use Podcasting to Sell Your Courses

Being interviewed on a podcast can boost your reputation, helping you become a 'thought-leader' in your field. It's also a great way to be introduced to a brand new audience. That's why I'm challenging you in this lesson to get on a podcast.

Assignment: Get on a Podcast

Converting your course into ebooks (or visa versa) is a great way to create a new stream of income. In this lesson, you'll learn multiple ways to efficiently convert your course in an book that you can sell on Amazon Kindle.

Convert Your Course for Amazon Kindle
+ Conclusion
1 lecture 01:54

Thank you so much for enrolling in this course. By now, you've learned everything that I do to create and sell online courses. I truly hope it has helped you!

Please let me know how I can improve this course!

Thank You & What's Next
+ Ask Phil - Student Q&A Videos
10 lectures 01:02:15

Here is how I've incorporated my business, and the reasons I chose an s-corp.

Incorporating Your Online Teaching Business

In this video, I answer common student questions.

How to Make $200 Per Month with No Audience

In this video, I answer common student questions.

Can You Make a Career of Online Teaching in 2017

In this video, I answer common student questions.

When is a Niche Too Saturated with Courses?

In this video, I answer common student questions.

Can You Promote Udemy Courses with Facebook Ads?

In this video, I answer the question about how to accept pre-order payments for your courses. This is a great way to validate your course ideas!

How Do You Accept Pre-Order Payments for Courses?

Great question about how to deal with losing time spent creating courses to family.

How Do You Deal with Lost Family-Time?

Here's a Q&A where I talk about starting your online teaching business with no audience or list.

How to Start with NO AUDIENCE or LIST

Here are my thoughts about how to hire a virtual assistants and freelancers to help you run your online business.

Hiring Virtual Assistants and Freelancers to Help

After you've created your first online course - what should you do next? 

Should You Create More Courses or Promote?
+ Bonuses
1 lecture 00:07
Bonus Lecture: Get Any of Phil's Course for Up to 90% Off