Online Course Marketing Blueprint
4.2 (2 ratings)
Course Ratings are calculated from individual students’ ratings and a variety of other signals, like age of rating and reliability, to ensure that they reflect course quality fairly and accurately.
19 students enrolled

Online Course Marketing Blueprint

Joined Up Digital Marketing Strategy for Online Course Instructors! Do you know WHY your marketing is failing?
4.2 (2 ratings)
Course Ratings are calculated from individual students’ ratings and a variety of other signals, like age of rating and reliability, to ensure that they reflect course quality fairly and accurately.
19 students enrolled
Last updated 2/2020
English
English [Auto-generated]
Current price: $34.99 Original price: $49.99 Discount: 30% off
5 hours left at this price!
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This course includes
  • 1 hour on-demand video
  • 1 article
  • 16 downloadable resources
  • Full lifetime access
  • Access on mobile and TV
  • Certificate of Completion
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What you'll learn
  • How to place branding at the core of your marketing strategy
  • The importance of establishing your own website which you control
  • How to market yourself as an authority through the power of content creation
  • Why email is the arterial system of digital business
  • Why Youtube is such an effective digital marketing channel
  • How to use Facebook to develop your online reputation as an expert and authority
  • Why Automation is important to digital marketing and why it’s the key to scalability
  • The importance and power of FREE
  • How Podcasting can leverage your brand with a completely new audience
  • How Funnels can enable you to organise an effective marketing campaign
  • Why Traffic is the lifeblood of your marketing
Requirements
  • There are no course requirements or pre-requisites to this course
  • A basic understanding of digital business, entrepreneurship and marketing will be helpful
Description

Discover how your Course Marketing Strategy fits into your Digital Business

How to match the Six Parts of Digital Business - Business Model, Customer, Product, Offer, Marketing and Traffic to your Course Marketing Strategy

Discover 13 critical components to an effective online course marketing strategy. If you don't know what these are and how to join them together then the chances are that your course marketing is not successful.

In this course we discuss the following Strategic Steps:
1. Branding
2. Website
3. Write Epic Content
4. Lead Magnets
5. Emails
6. Youtube
7. Create a Facebook Group
8. Automate Social Media
9. Create a Free Course
10. Podcasting or Be on a Podcast
11. Webinars
12. Funnels
13. Traffic

I will show you the importance of relationship building and how to create a system which will make your Course Marketing more successful.

This is an introductory course to get you thinking beyond "Spray and Pray" marketing

You will not discover 101 places to post coupon codes

You will discover how to start thinking like a professional marketer and how you can start to take your Course Marketing beyond selling your courses for $10 each and looking to sell them for as much as $997 which is what I am now doing.

Enjoy the Course and I wish you great success!

Best regards

John

Who this course is for:
  • Any digital entrepreneur looking to grow their business
  • Online marketers who want to understand the digital business ecosystem
  • Online Course creators who need guidance in marketing their courses
  • Any Udemy instructor who want to grow their course sales using their own marketing strategies
Course content
Expand all 16 lectures 01:11:34
+ Introduction
1 lecture 02:49

Discover 13 critical components to an effective online course marketing strategy. If you don't know what these are and how to join them together then the chances are that your course marketing is not successful.

A PDF of the slidedeck of this lecture is available to download


Preview 02:49
+ Branding
1 lecture 02:37

Your brand says more about you than a logo and a colour scheme. Discover why Branding is really about intent, mission and customer centricity. What is your mission? What are your goals? Who are you serving?

If your brand does not place your customer at the centre of your business you are already failing.

A PDF of the slidedeck of this lecture is available to download


Preview 02:37
+ Website
1 lecture 04:54

Establish your home on the internet. Do not build your house on some one else's real estate.

This explains the simple approach to getting your website up and running and why you only need about four different sections to get started. If you are going to be creating content online, you should be posting most of it on your own website - and attracting your potential customers with it, of course!

A PDF of the slidedeck of this lecture is available to download


Preview 04:54
+ Content Creation
1 lecture 06:21

This is the core part of building your reputation, setting yourself out as an Authority and developing your relationships with your leads and customers. There is so much you can do and its so easy to do it now! We discuss how you can use your content creation strategy to build your business.

A PDF of the slidedeck of this lecture is available to download


Course Marketing Strategy - 3 Content Creation
06:21
+ Lead Magnets
1 lecture 05:17

This is the not-so-secret first step to building your list. But so many course instructors simply don't bother with it. Lead Magnets attract your prospects and in return for a downloadable gift from you, they hand over their email address. This is the start of their customer journey with you but you have to make it easy for them and help them to find that starting point.

A PDF of the slidedeck of this lecture is available to download


Course Marketing Strategy - 4 Lead Magnets
05:17
+ Email
1 lecture 03:24

Email is the arterial system of digital business. These messages are conversations you can be having with your prospects and customers if only you take the time to talk to them. As you will see email is a core part of the sales funnel marketing system I will introduce you to later in this course.

A PDF of the slidedeck of this lecture is available to download


Course Marketing Strategy - 5 Email
03:24
+ Youtube
1 lecture 03:54

If you are a course instructor, making video should be second nature to you. This is also a great channel to attract prospects and developing your Youtube channel should be part of your Course Marketing strategy simply because it is so effective and such a potentially large audience for your content.

A PDF of the slidedeck of this lecture is available to download


Course Marketing Strategy - 6 Youtube
03:54
+ Facebook
1 lecture 04:47

You should be taking every opportunity to stake yourself out as an Authority and leading a Facebook group is the perfect opportunity to do this. Although you must comply with Facebook's rules, you can run the group the way you want to and its a great place to share thought leading content and ideas with your audience.

A PDF of the slidedeck of this lecture is available to download


Course Marketing Strategy - 7 Facebook
04:47
+ Automation
1 lecture 03:00

This is the first real step to scalability and that should be one of your core strategies. How to get systems set up which mean that you do not need to do everything!

A PDF of the slidedeck of this lecture is available to download


Course Marketing Strategy - 8 Automation
03:00
+ Free
1 lecture 05:04

Free is a great way to get your audience warmed up to you and your products and services. This must be part of a larger product strategy which ensures you are offering products at a wide range of ascending prices of which free is only the first.

A PDF of the slidedeck of this lecture is available to download


Course Marketing Strategy - 9 Free
05:04