
Learn what this course covers and the 9 years of real world experience it's based on.
Learn why I believe as a Coach or Consultant you should base your first online course on your Signature Program or Proven Process. Learn how much of your process to share in your course to ensure it actually helps you help more people, generates new leads into your Coaching or Consulting business, and generates recurring revenue for years to come.
Learn what you need to do to get the most benefit from this course. Please do not skip this lecture. It's short and it's important!
Identify your ideal student so you can make sure the online course you create speaks directly to them, and helps them solve the problems they have, and helps them achieve what they want to achieve.
Learn why course learning objectives are important and how to write them for your course, so prospective students know exactly what they'll learn when they enroll in your online course.
Learn how to name your course so prospective students can find it, so your course shows up when prospective students search for courses in your topic area, and so students know what they'll learn when they take your course.
Learn how to turn your Signature Program or Proven Coaching or Consulting Process into an outline for your online course. Learn what to put into the outline so it contains everything you need to record your course videos and effectively and efficiently manage the entire course creation process.
The attached handout includes the 7-step Signature Program process I based my first online course on, followed by the Course Outline I created from that 7-Step Process, followed by the Online Course Curriculum. This is an example of how a Signature Program, or series of steps you take your clients through, can be transformed into an Online Course Outline, and then into Course Curriculum (i.e. Course Sections and Lessons).
Learn how to improve your students learning outcomes by creating supplemental worksheets, exercises and handouts. Learn how to create assignments in Udemy. See an example of a completed online course worksheet from a bestselling online course..
Learn and see examples of the 6 different video formats you can choose from. Learn how to determine which format(s) are best for your online course, based on your course content and what will best help your students learn.
See an example of a Presentation Style video and learn which types of lectures this format is best suited for, so you can decide if you want to use this format in your online course.
See an example of a Screencast Video format and what type of content this video format is best suited for, so you can decide if you want to use this format in your online course.
See an example of a Stock Video/Stock Photo video format so you can decide if this format suits your online course content.
See an example of a MashUp Video format and learn how to create this format in Udemy, so you can decide if you want to use this format in your online course.
See an example of Zoom Video Format and learn what types of content or course this format is best suited for, so you can decide if you want to use this format in your online course.
Learn about the different options you have for hosting your own online course so you can decide which hosting platform best fits your situation and online course objectives. Learn the pros and cons of hosting your online course on Udemy.
Learn about hosting platforms other than Udemy and the pros and cons for these other platforms so you can determine if this type of online course platform is a good fit for your online course.
Learn how you can host your online course on your own website (if it's a Wordpress site) and what plugins give you all the functionality you'll need, so you can determine if this is the hosting option that suits you best.
Learn what video guidelines you should follow with your online course videos to make it easy for your students to learn. Learn the optimal length for your course videos to ensure your students don't get frustrated because they're too short, or tune out because they're too long.
Learn what the basic lighting requirements are to ensure your course videos look good and are accepted by platforms like Udemy. Learn how to get great video lighting for free. Learn about inexpensive lighting resources you can purchase.
Learn what microphones NOT to use and what type of microphones will give you the best audio quality in your online course videos. Learn about microphones you can use with your desktop computer and microphones you can use on location or with a video camera, phone camera or tablet camera. Learn simple tips to make sure you audio quality is top notch and save you time when you're editing your course videos.
Learn about the importance of choosing a good background when shooting your online course videos. Learn how to scout out the best background for your videos. Learn tips to customize your background to match your personality or teaching style.
Learn tips to get "camera ready" before you shoot so you look your best in all of your online course videos, and so you don't distract from what you're teaching your students.
Learn why it's important to test your audio and video quality before recording your online course. Learn how you can submit a test video for approval by Udemy before you record your online course videos. Learn tips to help you manage quality control as you're recording your online course videos.
Learn what video recording and editing software and equipment you'll need to create your online course videos. Get links to software and equipment; stock video, photo & audio resources (free and royalty free/paid); and a free resource you can use to web optimize your course videos
Learn tips to help you easily and efficiently record high quality course videos for your online course. Learn what order it's best to record your videos.
Learn simple editing tips to make your online course videos look and sound professional. Learn what software you'll need and watch demonstrations of how to use movie editing and web optimizing software. Learn how to add music, adjust volume, enhance audio quality, insert transitions, title slides, pictures that cutaway from your video, and pictures that are embedded in your video. Learn how to edit out mess-ups seamlessly. Learn how to separate long videos into multiple videos. Learn how to edit out repetitive content.
Learn how to edit your online course video in iMovie software. Learn how to add music, adjust volume, enhance audio quality, insert transitions, title slides, pictures that cutaway from your video, and pictures that are embedded in your video. Learn how to edit out mess-ups seamlessly. Learn how to separate long videos into multiple videos. Learn how to edit out repetitive content.
Learn where to find and download Handbrake, free web optimizing software you can use to compress your online course videos so they upload and play quickly and easily on the web. Learn how to use Handbrake to web optimize your online course videos before you upload them to your hosting platform or website.
Learn how to upload your online course videos on the Udemy platform (you'll follow a similar process on any platform you choose). Learn how to add worksheets and handouts, how to create assignments, how to write lecture descriptions. Get tips to ensure you don't miss anything before you publish your online course.
Learn how to write marketing copy for your online course Description/Landing Page/Sales Page that will make students want to enroll in your online course.
Learn how to create a Course Image that will effectively market your online course, and that will stand out from the competition.
Learn how to write an Instructor Bio that will help students understand your experience and expertise and why they should take your online course(s). See an example of the instructor's bio.
Learn how to price your online course so you can reach your sales and revenue objectives. Learn the 2 different pricing strategies you have to choose from with your online course. Learn how pricing is impacted by the different hosting platforms so you can determine which hosting platform best matches with the pricing strategy you prefer for your online course.
Learn how to market and launch your online course to increase your odds of ongoing recurring revenue. Learn what you need to do if you want Udemy to market your course for you (if you choose to host your online course on the Udemy platform). Learn why regardless of where you choose to host your online course, implementing a Launch Promotion to kick off sales of your online course is a must. Learn the instructor's Online Course Launch Formula that has worked for 9 years on 22 different online courses. Learn how to get your online course flagged as Trending and/or Hot and New on Udemy. See examples of actual promotional emails used to create a Hot and New course that converted at 20% at launch.
Are you a Coach or Consultant who would like to leverage your time and create an online course that enables you to reach more people and earn more money than you can working with clients one-on-one or in small groups?
If you have a process you use in your Coaching or Consulting business--what I call a Signature Program--you're in an ideal position to leverage that process into an online course.
Hi, my name is Debbie LaChusa, and I started my first business as a marketing consultant back in 1998. After running that business for a few years, and learning what it takes to successfully build and market a business, I started helping other coaches and consultants build and market their businesses.
I created a Signature Program, a series of steps and processes that I took my private clients through, and over the years I perfected that process so it worked with each and every client (assuming they did the work, or course).
In 2013, I was recruited by Udemy to teach online, and I created my first online course, based on that proven Signature Program.
That course was an immediate success (even though it was my first online course) and it continues to outsell most of my other online courses to this day!
Of the additional 21 online courses I've created, my other top sellers are ALL based on my Signature Program.
That's how I know the most effective online course strategy for Coaches and Consultants, is to teach what they already know and do in their Coaching or Consulting Business.
In this course, I'm going to share with you the exact same process I use to create and market my online courses so you'll know exactly how to transform your Signature Program into a successful online course.
In this course I'm going to teach you how to:
Know what to teach, especially if you want to be successful and get great course reviews
Identify your perfect students so you can market effectively to them
Create Learning Objectives for your online course so your students understand exactly what they'll learn
Name your course so it can be easily found by students looking to learn what you teach
Create a Course Outline that will help facilitate the entire process of creating your online course
Record Course Videos that look and sound professional, and enable you to do virtual coaching or consulting
Edit Videos using iMovie video editing software (if you use a different program, the process will be similar)
Web Optimize your course videos (using free software) so they upload quickly
Choose the best Hosting Platform for you and your online teaching objectives
Upload and Setup your online course videos and supplemental materials (e.g. worksheets, exercises, handouts)
Market and Launch your course to start enrolling students immediately
Identify additional online course topics if you'd like to create more than one online course
You'll Also Learn:
What types of Exercises, Worksheets and Handouts you should include and why
The 6 different Video Formats you can use in your course so you can choose the ones that suit you best
Video guidelines to ensure your videos look and sound professional
What Recording and Editing Software and Equipment you'll need, and free resources you can use
The 2 Pricing Strategies for online courses, so you can choose the one that suits you best
This course includes Worksheets and Handouts--including a 28-page Marketing Your Online Course handout with how-to-instructions and examples of course marketing I've used to successfully market my online courses--to supplement your learning and make it easy for you to launch and market your online course.
I've been teaching on Udemy since 2013. I'm a Udemy bestseller. I've also created many different types of online courses (format and content) over the past 9 years. I even ran my own online course academy for 4 years. Through all that experience, I've learned what works best for teaching Coaching or Consulting content. And that's what I will teach you in this course.
I invite you to watch the Free Preview Videos so you can see my teaching style and learn more about what you'll learn in this course.
And if what you see and hear resonates, I encourage you to enroll today and learn how you can create an online course based on your Signature Program or Proven Coaching or Consulting Process.