Business Branding and Marketing Your Passion Masterclass

Let's talk about how you will be intentional about:

• Drawing and attracting the right audience and potential clients, customers and followers

• Learn how effective using buzz words are for connecting and relating...

Using buzz words when branding helps to attract the right audience and client toward your brand, business, services and/or message.

• An example of including buzz words is demonstrated.

Brand Identity Part I: Sharing methods of how to translate your character, attributes, personality and influence into your brand.

Assignment: Assignment: download the Path to Purpose Passion Finder Worksheets to complete for self.

Brand Identity Part II: Example of identifying your passions and purpose and translating them into a Brand.

Assignment: download the Path to Purpose Passion Finder Worksheets Wordlist to follow along or complete for self later.

FYI - Researching Your Competition is key to knowing the value of your product, service, program or message and how to stand out in the midst.

How are you standing out from other brands with similar messaging and goals?

• Point #1: See how others are articulating their message and presenting their brands

• Point #2: DON'T COPY-CAT but analyze their effectiveness and learn from it

• Point#3: Draw inspiration from how others are marketing and presenting their products and services

• Naming and claiming your brand

• Sharing basic methods for securing and protecting your brand

Providing simple and effective methods for planning brand content and consistent marketing and promoting

Watch demo's of how I incorporated behind the scene video and content to:

1. Add value and softly promote

2. Engage my audience

3. Share "A Day In A Life" of how I prepare for recording or presenting live broadcast/podcasts and courses and

4. Showing my followers, clients and community/tribe how I sometimes work late at night while preparing for an event.

Discussing the power of incorporating news and current events that are popular:

1. To draw the intention of those interested in the content

2. Choosing topics/news related to your brand

3. Adding value by providing your possible solutions and answers to current issues

4. Sharing your views and opinions about current events

If you are full of information/knowledge, wisdom, inventive, ideas and a resourceful person, maybe becoming an Infopreneur is a part of your purpose.

I'm also sharing ways that you can monetize your idea/thoughts/information, etc.

Ways to stay accountable and motivated toward your goals. Learn about steps to assess and clarify goals.

This first part of my presentation discusses all about "Getting Back to Purpose After Failure." Which depends on our perception and readjusting to move forward. Have you ever had to pivot, readjust, or relaunch anything?

2nd Part "Purpose After Failure." Which depends on our perception and readjusting to move forward. What are you getting back?

Discussing seasons of re-adjusting and repurposing your content and strategies:

• When current strategies are not or no longer working

• When you feel the need to include new or additional strategies

• As technology evolves with new innovative branding and marketing strategies

Learn basic and creative ways to add value to your tribe/community, clients, etc., by:

1. Using strategies to connect and relate with your audience and build your community

2. Teaching and modeling your message

3. Provide real-time/live and/or other types of ways to interact with your audience (via email, live streams, etc.)

Let's talk about the power of NETWORKING and COLLABORATING with PEERS, EXPERTS and CELEBRITIES.

• Included is a link to Cheryl's article relating to her brand and content

Here's the wrap up, take away and final remarks.