Business Set Up for Creative Entrepreneurs

If you want to start a creative business it is essential to choose the right name. The right business name helps you to stand out from the crowd and will be your first unique selling proposition. Therefore you need to choose your business name carefully. What is also important for your business name is choosing the right logo which fits to your business name and underlines what you want to stand for as a business owner. 

Learn how to set up your business foundation, your blog/website based on Wordpress. We choose Wordpress because it is the software about 60% of all websites use. Beside that, it is free and will help you to expand your websites to your needs.

In this tutorial you learn how to create a header for your website and make it appealing with the right images. Don't forget, a header will give your customers a great first impression - or not. So it's absolutely essential to spend some time at your branding - that includes your complete Corporate Identity.

For your blog background it is important to choose an image which won't take away attention from what is your focus, your designs. So we need to choose something simple which appeals to your overall design.

Learn more about Wordpress and its widgets which allow you a great flexibility with what you add to your site. That's a good reason to choose Wordpress over any other platform - last but not least you can easily add new functionality to your website.

Providing the right content for your product will make your visitors stay or leave - we go through it and find out which content is right for you.

To make the right decisions for your business means that you need to have data which allows you to make decisions. For that we will install the free Google Analytics tool.

Making your customers sign up for your newsletter is essential. Yes, the money is still in the list and if you can have them sign up for your newsletter you basically sell with the push of a button. Before you can start you need to set up your newsletter and we will go through that in this video.

In this tutorial you'll learn how to create an image for your newsletter box. It will include a button to make people click.

Now we will add the newsletter graphic to your site's sidebar and make it clickable. This way you can easily start building your list. Don't forget: List building is essential for your business success.

When you want to sell digital goods you should have Terms of Use. I've included Tous for selling digital scrapbooking items but you can modify them to your own needs.

Learn to set up a Woocommerce store (it's free) to sell your digital products. You can expand Woocommerce on the go. There are tons of plugins available on the homepage which will help you to sell your products.

Learn how to add categories to your store. Choose your categories wisely because this may drive customers away if they are not named properly. I also highly recommend to add a category description to each category to make your site SEO friendly.

Now we make your store live to the rest of the world or actually accessible to your customers because we add your direct URL to your site's menu.

Learn how to set up a product in your store.

In this lecture we get some important settings adding to your Woocommerce store. You learn how to choose the right currency and modify the colours of the buttons to your needs.

In this step we set up the sidebar on your website. This is the area of your website where you can add the most important content to make sure that it will get right in front of your customer's eyes.

Social Media is pretty important and there is no place where you can reach that many people without even spending a dollar. You can, of course, but you don't have to. One way to get attention is definitely to add a sharing plugin to your website. We now install a sharing plugin to allow your customers to share your products and posts on social media platforms.

For marketing purposes, you learn how to do a proper product preview and add a good description. You will also see bad examples of previews to make sure that you won't make the same mistakes. Your product preview will give your customer a first impression of what she can expect from your product so it's important to get it done well.

We will answer the question why it is not essential to sell at more than one store. This won't equal more money except you get on really big platforms.

For marketing it is very important to show what you can do with your product. It doesn't matter what kind of product you sell, what matters is that you show it in action.

Let's get to social media marketing. Learn why it is essential these days to be seen on social media platforms.

Learn how to set up a Facebook Fanpage for your business. Facebook is the place where your customers are. That's why you need to present yourself on Facebook and let your fans know about your new products.

Set up a good Facebook image. Your Facebook cover image is important as it presents you and your business. It might also contain some advertising if you want to change it frequently, that's up to you.

Use the right logo and set it up on Facebook. Your logo on Facebook will help with your branding. So again it should all look unique but it must fit to your website.

In this lecture you learn what content you can use for your Facebook Fanpage. On Facebook, people want to be entertained and with the right content you make sure that this will happen. Additionally, you can also place information about new products, sales and more. 

Use Facebook to it's full potential. Learn how and why you should load images, and even better, videos to Facebook. At this place many people can see your videos and images so it's your place to make your Facebook page appealing.

On Facebook you can also catch people and ask them to subscribe to your newsletter. You can add a newsletter module to your Facebook page and have people directly subscribe.

Learn how to find and like fanpages that fit to your business and to your Facebook content stream. Because there, you can also comment and get in touch with people who may like your products.

Here you have an easy way on how to plan regular posts on Facebook. Regular posts will help you to climb up the algorithm in Facebook. This way you can be seen by more people.

You may have heard that content is king and definitely it is, still. And that won't change any time soon. The contrast is the case. People get online to learn, inform and entertain themselves. Make sure they are with what you provide. Learn what kind of creative content you need to create for your website to make your products really sell.

Learn more about the content you need to add to your website. There is boring content and there is valuable content. You need to keep your customers in mind to give them value.

Linkbuilding is great to get some more customers to your website as well as a better ranking on Google.

Pinterest is another social media platform you should use when you have visual content.

Make your pins appear on the right places.

Where you can find friends and boards on Pinterest?

Set up your profile on Pinterest and add your website.

Learn how to add a Pin from your site.

Learn how to change and edit a pin.

Create a Pinterest account

Learn how to find friends on Pinterest.

You can pin something even without a pin it button.

To get others to pin your Pin it is a good idea to give your image some extra attention.

By now you already know the power Pinterest has and give you on your fingertips.

Learn more about using Twitter for your website. We will explore the settings for your business page as well as the question how to find friends.

Learn what is important and why when you set up your Twitter Profile. The right profile will support your branding.

Learn how to find and follow people who are important for your niche on Twitter.

There are many ways to do some creative advertising. There are options to meet your customers where they are - free of charge, in any niche.

In this video we will do the math: we will see how you have to calculate your products to make them really profitable and why competing about the price is a guarantee for a dead business.

Add some elements to your Marketing Mix which will last forever. Doing so means that your flood of customers will never dry. Here are some tips and ideas about Marketing which will last forever and make your business grow.