How To Get ALL Of Your Sales Letters, Scripts and Webinars Slides Written WITHOUT Hiring An Expensive Copywriter!
This course is going to dive deep into the stories that push readers to buy products (using their emotions). When you learn how to frame and phrase your sales copy correctly, you can 2X your sales OVERNIGHT without 2X your traffic.
Learn how to sell every type of product for every type of sales funnel you could imagine.
We have a script...
If you have a FRONT-END product that is priced $1-$10
If you have a FRONT-END product that is priced $10+
If you have a MID-TICKET product that is priced $1,000-$5,000
If you have a CONTINUITY PROGRAM product that is a Trial Offer
If you have a CONTINUITY PROGRAM product that is priced $1-$200 / mo.
If you have a BACK-END product that is priced $5,000-$100,000
I'm going to give you the outlines to be able to sell your products, no matter the price, no matter the niche/industry, no matter your copy-writing expertise.
About the Topic
What is Sales Copy?
Sales copy is a text that persuades consumers to buy a product or service. You can write sales copy in paragraph form, create lists, or overlay it on an image.
The best sales copy focuses on how the end consumer can benefit from whatever you’re selling.
In many cases, though, sales copy is too dry for consumption. It puts the reader to sleep. While you don’t need to turn your sales page into the next techno-thriller novel, you should play with language and voice to give visitors a reason to keep reading.
The goal of sales copy is to convince the visitor to buy your product or service. It needs to present what you’re selling in such an attractive light that the consumer can’t say “no.”
Easier said than done.
Where many marketers go wrong with sales copy is allowing the product or service to speak for itself. If the consumer hasn’t worn a pair of your shoes or tried your service, they don’t have a frame of reference.
Consequently, you need to reach them on an emotional, visceral level and tap into their desire for what you’re selling. This means hitting pain points, calling out qualities that beat the competition, and appealing to your target demographic.
How to Write Killer Sales Copy
Many people mistakenly believe that design alone sells products. That’s not true. Sales copy is essential for helping consumers make educated decisions and for highlighting the top benefits your target audience can enjoy by investing in what you’re selling.
Yes, design matters. However, without sales copy, it won’t produce revenue for your business.Here are some points:
1. Choose one focus- Your target audience has one specific pain point, one goal, one desire. They might have secondary pain points, goals, and desires, but you need to focus on one to send the point home.
A prospective HVAC customer whose air conditioning system has begun to fail might have one of many pain points:
You might mention each of these, but focus on one based on your buyer personas and your customer data collection. That way you are not overwhelming your audience with too much information.
2. Define your goal- Yes, you want to sell something, but do you have a specific sales goal for the page? For instance, do you want to sell one particular product, a product bundle, or a more expensive version of your product? You can use your sales copy to push your audience toward the desired action.
It’s also important to define your goal in terms of conversions.
Before you write your sales copy, test it, and put it in front of lots of consumers, you should get an idea of your baseline conversion rate. Based on historical sales data or an educated guess, what percentage of your visitors currently convert on your sales page?
Knowing where you’re starting from is the only way you’ll know whether the changes you make are improving your desired metrics.
One last thing to keep in mind, especially in an industry like HVAC: Make sure you’re not muddying your goals. For instance, do you want to sell new AC units? Get your visitors to sign up for service maintenance agreements? Every sales page needs a specific, well-defined goal.
3. Identify your target audience- You need to know exactly what your target audience expects from your product or service. If you’re not able to speak to those desires, you’ll wind up with sales copy that never converts.
Picture your ideal customer in your mind when writing sales copy. Think about the following:
What challenges that person faces
How he/she overcomes obstacles
What goals he/she’s trying to reach
How you can help
Specifically, tie your product’s or service’s benefits directly to those qualities.
Maybe you know that the majority of your customers are scared off by the high cost of replacing their HVAC systems. Describe how they can save money over time with a net gain for their pocketbooks.
If you can present this information with hard data, you’ll convert more prospects.
4. Use compelling words- Boring language will bore your readers right off the page. Think about ways to captivate your audience’s imagination through evocative prose.
Consider these two pieces of sales copy designed to convince a consumer to buy a new AC unit:
Are you ready to replace your old AC unit? We have a wide range of products to fit your needs, and we offer free in-home consultations with our licensed technicians. Select your new AC unit today and start reaping the benefits of chilled air.
It’s late afternoon on the hottest day of the summer, and suddenly there’s no air coming through your vents. All the fans in the world won’t keep you from sweating in your home, so you’re scrambling to get someone to fix or replace your AC. Don’t let this happen to you!
The second one paints a picture. It hits a pain point. If the target consumer lives in a Southern state, he or she will immediately connect to the panic they would feel after an AC disaster.
5. Make it readable- Too many marketers write sales copy that’s not only boring, but also inscrutable. Lists of specs that a layperson couldn’t possibly understand, for instance, will never inspire a consumer to convert. The same goes for a thick chunk of text.
Readability comes down to several factors:
Selling an air conditioning unit can take a lot of sales copy. Interrupt your words with illustrative visuals, and consider using an infographic-style format to further engage your audience.
6. Tell a story- Using a narrative to focus sales copy can yield amazing results. Tell a story around your focus to help people connect to your product and brand.
It doesn’t have to be a true story. As in the example above, you can paint a picture through an anecdote that describes a potential problem.
You can also use testimonials and case studies to tell stories. Alternatively, tell your brand story and what led you to create your product or service in the first place.
If you run an HVAC company that focuses on green energy, for instance, you might tell a story about carbon emissions and energy consumption that will appeal to other “green”-minded consumers.
However, if you’re targeting an audience that worries about indoor air quality issues, you’d approach your sales copy differently.
You might tell a story about a family who suffers from allergies and asthma and can’t find comfort in their own home.
By targeting information about the unit’s filters, you can tell a story that resonates with your intended audience.
7. Identify a buyer’s main objections and work against them- Someone will always object to buying your product or service. It doesn’t mean you’ve created a bad business. It just means that we, as consumers, are very good at either justifying purchases or finding reasons not to buy something.
If you’re able to identify objections and refute them in your sales copy, your prospects won’t think you’re hiding anything from them. Plus, you’ll get to work around their objections subconsciously.
Price is a major factor when it comes to home improvements like HVAC systems. You could refute that objection by comparing the energy consumption of a unit that’s 10 years old to one manufactured today. That’s a great way to help your prospects see the bigger picture.
8. Highlight the benefits of your offer- Too often, marketers get mired in features. For instance, the features of an AC unit could include the SEER rating, the multi-stage cooling system, the variable-speed operation, and the durable construction.
Consumers care less about those data points than what they mean for themselves as consumers.
For instance, a high SEER rating means that the AC unit uses less energy, which means the consumer pays less for energy. A variable-speed unit allows the air conditioner to adjust based on environmental factors, further saving the consumer money.
When you’re writing copy for sales, interpret the features of your product or service as benefits. In other words, what outcome will the end user get out of it? How will it improve their lives in a tangible way?
9. Create an attractive call to action- At the end of every piece of sales copy should be an attractive and easy-to-spot call to action. Consider using a button so it’s even more eye-catching.
Your call to action on a sales page that explains the benefits of a specific AC unit might look like one of these:
Spend less on your energy bills starting today
Discover better comfort at a lower cost
Schedule a free consultation
For more,let's meet inside !