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Learn MoreOnline business: Create and sell your online course from A>Z
Online business: Create and sell your online course from A>Z
Create a successfull online business, Even if you are a dummy (like me) and earn your first passive incomes in few weeks
Created byRenard Le Bretton
Last updated 1/2022
English
What you'll learn
- how to find THE right idea ... to launch your successful business online
- How to successfully create any type of content ... to design your full online course
- Mainly using free software... and equipment you already own
- How to integrate neuromarketing into your online course ... to sell it without having to sell
- how to use copywriting techniques by filling in a preformatted grid
Explore related topics
Course content
4 sections • 152 lectures • 12h 22m total length
- Market Study3:41
- Woah Effect2:22
Identify opportunities by studying competing training courses, pricing, and positioning. Create multiple platform versions, including a masterclass on your site and Skillshare, to strengthen your expert image and sales.
- How to pick a profitable niche for your course ? 1) Discover the most profitable6:48
Identify profitable niches by researching top selling courses on a major distribution platform, analyzing enrollment, price, and student reviews to gauge demand for a given topic.
- Use a free search tool to identify the best niche market1:20
- Evaluate the profitability of your course8:33
- How to update a more profitable niche ?5:14
- Recap1:48
At the end of this stage: Duration +/- 1h30 You will have:
1) Found a first profitable training idea
2) Done a brief market study
3) Evaluated the potential of your future training
4) Estimated your possible monthly income
5) Positioned your training in its competitive world
6) Identified a strategy to develop other trainings
- Tips & Tricks1:20
- PRACTICE- 5 questions ... To Discover the emotions that make your future clients1:44
- How to identify the needs of your future customers through questionnaire5:59
Identify the deep needs of your future customers with a simple five-question questionnaire. Reveal emotional obstacles and perceived value to refine your course messaging and positioning.
- Google Forms6:11
google forms link > https://forms.gle/N42Jyo43tRfUBdrb8
- Recap0:22
- PRACTICE Create the 1st common thread of your training: The AMAZON technique2:35
Trace the common threads of your online training with a single-page draft using the Amazon technique, turning ideas into a tangible project you can share with future clients.
- Why and How to structure the common thread of your training BEFORE you create it5:02
Start with the end to define the final result and concrete benefits your online course delivers, then craft a one-page common thread to guide titles, pages, and videos.
- The complete structure of your launch sheet PDF0:04
- Recap1:29
At the end of this stage: Duration +/- 1h30 You will have a first launch sheet for :
1) To formalize your project
2) Establish a first common thread of your training ... customer-oriented
3) A general plan of the structure of your training
- Tips & Tricks1:28
- The first 5 rules of persuasive writing5:13
- PRACTICE Create a profile of your future users6:44
- Draw the portraits of your typical clients, and identify new potential customers0:03
- Download the model sheets - Client Profiles0:01
* Warning: Your entries in the PDF are not stored,and therefore risk of being lost when downloading
- Your customer is "Your hero" Update2:48
how it works, its typical day, its needs ... To get to know him better, and provide him with good solutions
- Recap1:59
At the end of this stage: Duration of 1/2 h to 1 hour per day For each type of major customer profile, you will have a clarified vision of their rational and unconscious needs.
You can start looking 3 to 5 real customers : Your Key Testers
PS: The customer profiles will be completed by the answers obtained in your emotional questionnaire
- Tips & Tricks2:31
link to Scrivener > https://www.literatureandlatte.com/scrivener/overview
- PRACTICE Do you speak CUSTOMERS?3:31
Have a common vocabulary to enter into communication
- Why and how to identify the vocabulary used by your future customers?3:49
- Keywords on Google7:36
- Keywords on Youtube6:55
- Recap2:01
At the end of this stage: Duration +/- 1/2h per day You will have a technique that is 100% useful for:
1) Incorporating your customers' vocabulary into your articles - your videos ...2) Developing content that is well referenced by search engines
(Preparation of your SEO)
- Tips & Tricks4:01
Upwork link > https://www.upwork.com/
- PRACTICE Sales Tobogan: The CUSTOMER impulse Equation5:45
- Script ProPulsion8:24
- Download the Pro impulse file in PDF format0:02
- Recap5:25
At the end of this stage:
Duration +/- 1 hour
You will have a complete Pro Impulse sheet for Identify at what level your future customers:
1) Feel the problem, the risks (Conscious - unconscious)
2) Want to find a solution (Conscious - Unconscious)
This will allow you to:
1) Remove major objections before they are raised
2) Formulate arguments at 2 levels (Conscious - Unconscious)
3) Update the real benefits expected by your customers
- Tips & Tricks > How to save time to write your documents?3:43
link to dictation.io > https://dictation.io/
- The 4 Quality Contracts of your online training3:06
Learn how to build trust and reduce customer anxiety with four quality contracts integrated into your online training, from overall presentation to each module and bonus offers.
- Why and how to conceive from the start customer-oriented training?4:43
- How to fill your "Identity Contract"3:08
- Choose today the graphic charter of your training. Or find free templates!1:50
SlidesCarnival (Free PPTX templates site) >> http://www.slidescarnival.com/
- How to complete your "Hedonic Contract"4:01
Discover how to fulfill the hedonic contract by translating content into visual, auditory, and kinesthetic channels, engage all four learning styles, and tailor your training to individual motivations.
- Find out what type of trainer you belong to5:02
- Understand: Your strengths as a trainer!5:20
- Help your customers "learn" more easily!3:00
Learn to tailor online course content to all four learning styles before and after sales, using clear benefits, social proof, and targeted messaging to boost enrollment.
- How to communicate with The Divergent?2:51
- How to communicate with the assimilants?2:27
Identify the learner type and reveal the expert point of view with precise, factual elements and a clear, step-wise structure to engage convergent and divergent learners.
- How to communicate with convergents ?2:29
- How to communicate with accommodants?2:27
- Download the structure of the different types of learning in PDF0:02
- Recap1:57
At the end of this stage:
You will have acquired :
1) the Knowledge of your style of trainer
2) A technique to address the 4th type of learning
3) A structure to create content that "speaks" to the 4 types of learners - How to fill your "Identity Contract"3:08
- Choose today the graphic charter of your training.1:50
SlidesCarnival (Free PPTX templates site) >> http://www.slidescarnival.com/
- Find out what type of trainer you belong to5:02
Take the trainer-type test, print the pdf pages, and use cognitive techniques to identify your strengths and the dominant trainer type for different student types.
- Understand: Your strengths as a trainer!5:20
- Help your customers "learn" more easily!3:00
- Recap1:57
At the end of this stage:
You will have acquired :
1) the Knowledge of your style of trainer
2) A technique to address the 4th type of learning
3) A structure to create content that "speaks" to the 4 types of learners - How to fill your "Practical Contract"2:32
- A simple technique to formulate each step of your training3:10
A technique which Relies on a thousand-year-old technique, which everyone knows
- How to formulate a step in the form of a recipe?4:11
Form your course chapters as recipes, clearly stating the end result, ingredients, and a step-by-step procedure. Use a whiteboard-style animation to convey practical knowledge for online course success.
- The recipe in action: procedure 1 Getting started with the software3:04
- The recipe in action: procedure 2 Integrate and animate texts2:14
- The recipe in action: procedure 3 Create a first animation with elements2:00
Create a first animation by adding sketch images from the explore library to a new scene, then position, resize, and adjust text timing across multiple scenes.
- Procedure 4 Add a background for your personalized videos2:15
- Procedure 5 How to embed the visual with your own hand2:56
- Procedure 6 : Customize your animations2:54
- procedure 7 Use free, easy-to-use tools without technical knowledge4:14
- Procedure 8: SVG and Audio integration4:14
- Recap1:43
- Indispensable ... SOUND QUALITY !2:12
- How to edit your audio recordings With powerful software and 100% FREE2:49
Audacity (FREE audio software) >> https://www.audacityteam.org/download/
- In 20 Minutes, Make a screenshot video2:08
- Presentation of Free screen capture software 16:22
- Presentation of Free screen capture software 24:19
Free screenshot software > https://atomisystems.com/activepresenter/
Another paid software ... all in one: The one I use for all my videos
Filmora ALL in One software > https://filmora.wondershare.com/
- In 35 minutes, Make your POWERPOINT videos1:41
Master the simple, low-cost method of creating animated PowerPoint videos to structure online training, transmit knowledge, and provide downloadable slides, without appearing on camera.
- Simplify the creation of your powerpoints16:34
- Animation of your powerpoint slides10:47
- Offer your clients a downloadable pdf1:22
- Recap1:33
- In 1 hour, Make your videos WHITE BOARD Explaindio2:19
- procedure 1 Getting started with the software3:04
Install the intuitive whiteboard software, create a project, add scenes with templates and PowerPoint-like animations, customize text on the canvas, then preview results.
- procedure 2 Integrate and animate texts2:14
- Procedure 3 Create a first animation with elements2:00
Create a first animation by adding sketch images from the explore library, then position and resize characters and text on a new scene, and preview the result.
- Procedure 4 Add a background for your personalized videos2:15
- Procedure 5 How to embed the visual with your own hand2:56
Learn to embed a hand image into your animation by converting a jpeg to a transparent png, removing its white background with an online tool, and adjusting contrast for integration.
- Procedure 6 Part 1: Customize your animations2:54
Import a PNG hand image to replace the default end and discard built-in ends, then add a custom pin and calibrate head alignment for accurate cartoon placement.
- Procedure 6 part 2 Customize your animation4:14
- Procedure 7 Use free, easy-to-use tools without technical knowledge4:14
- Recap1:43
- In 30 minutes, Make your FACE CAMERA videos1:59
Learn to create effective face camera videos in 30 minutes by preparing content, practicing on camera, using a teleprompter wisely, and mastering framing standards for confident, professional videos.
- Video equipments3:46
Audacity (free audio software) >> https://www.audacityteam.org/download/
Filmora (video editing software) >> https://filmora.wondershare.com/fr/logiciel-montage-video/
- Lightning Positions5:13
- Adding texts in filmora16:43
- Panoramic Movement in filmora6:47
- Color and audio adjustments4:57
Trim video ends and apply color adjustments for a near black-and-white look. Align external microphone track with the camera audio, balance the soundtrack with an equalizer, and export as mp4.
- In 1 hour, Make your MIXED VIDEO2:55
- Video equipments3:46
Audacity (Free Audio editing software) >> https://www.audacityteam.org/download/
Filmora (Video editing software) >> https://filmora.wondershare.com/fr/logiciel-montage-video/
- Remove green background7:46
- Powerpoint Video slide7:41
- Insert PNG Images10:10
- Background Video integration4:38
- Step 1: Build Your Lead Magnet4:48
- Some Types of Lead Magnets ... More Effective Than Ebooks! And above all, easier6:53
Discover why quick-to-implement lead magnets outperform lengthy ebooks and save time, effort, and money, using checklists, templates, to-do lists, and case studies to attract and convert audiences.
- Types of Leads magnets pdf0:01
- Sourcing 13:56
Sourcing before creating your prospect magnet: To avoid creating a magnet that already exists
- Sourcing 22:40
- How to get the most out of your lead magnet8:30
Define your lead magnet's targets and goals, then optimize access via two paths: a gated PDF download with email capture and an email-driven sales funnel.
- Udemy competitors : As a lead magnets11:50
- To be inspired is not to copy! But to allow you to go very quickly14:48
- A free tool to give your prospect magnet a PRO look in minutes21:39
- Convert your lead magnet to PDF for free2:13
- Recap2:51
Uncover how a lead magnet quickly launches your online marketing strategy with free tools, attracting first clients, collecting emails, and proving your expertise.
- Step 2: Find an effective domain name3:00
- How to do a systematic search for an interesting domain name In your industry13:01
- Principle of Mail Marketing > Old vs 20214:48
Learn to create a high-quality lead magnet that builds trust from a landing page. Target a specific audience and deliver quick, measurable gains with your email marketing.
- Old mail VS New Mail6:47
- Step 3 : Create your Mail Capture Page0:15
- Presentation 21:57
- Inspiration ... always7:19
Conduct a competitive search of capture pages to identify high-performing lead magnets and calls to action that prompt visitors to share their email for your online course.
- Create a capture page in minutes ... thanks to templates or models23:08
- Connect the autoresponder to your capture form and automatically send your email13:13
Connect your capture form to an autoresponder to automatically send a personalized welcome email, set up campaigns and tags for automatic lead nurturing and targeted follow-ups.
- Step 4 : Create your Thank You Page3:37
- Thank you page11:01
- Create your Facebook page and Facebook ads campaign14:25
- Prepare the analysis of your visitors' data on all your pages: Capture pages,4:20
Analyze visitors' data across pages, track encrypted data, page views, and email conversion rates to optimize your online course offers and target audiences with Facebook and Google codes.
- Data analysis step 217:08
- Collect French and International competition information4:50
- Find inspiration to create your first campaign without knowledge of copywriting3:26
- Configuration of your 1st Facebook advertising campaign + tests15:01
- Simply Speaking11:37
- A method to easily write the structure of the 7As9:18
- The structure of the 7A PDF version to download0:02
- To talk to the right person: Some basic rules6:38
- Mnemonic ... A card game to communicate with the decision-making brain0:02
- How to write headlines ... without facing a blank page8:11
- Steps to fill in your PDF (download)0:01
- Before you start writing the first paragraph: 3 boosters for your messages!16:18
- Let's move on to the wording of the ATTENTION paragraph11:24
- Summary of the drafting of the ATTENTION paragraph in PDF (to download)0:03
- Comment utiliser la check list" disposée à gauche de votre document de rédaction5:08
- Recall
Divergent learning type: 18% of the population Consult HERE > https://youtu.be/FaGwLhAbkWA
Type of learning Assimilating: 25% of the population Consult HERE > https://youtu.be/PHYqYkGX8Fk
Convergent learning type: 28% of the population Consult HERE > https://youtu.be/cMIHOiM-zvc
Accommodation type: 35% of the population Consult HERE > https://youtu.be/eRhwgdjXmbU
- Decide under the influence of a problem?15:24
Explore how cognitive biases shape decision making, distinguish manipulation from persuasion, and craft ethical copy that guides prospects toward action.
- 50 Cognitive biases relating to decision-making in PDF (download)0:02
- Drafting of the ACCOINTANCE paragraph9:59
- Summary of the ACCOINTANCE paragraph in PDF (To download)0:02
- Drafting of the ACCENTUATE paragraph4:28
- Summary of the ACCENTUATE paragraph in PDF0:01
- Drafting of the AUTHORITY paragraph7:34
- Authority.pdf
- Drafting of the ANXIETY paragraph5:25
Draft the anxiety paragraph to activate motivation by using a negative projection of risks and damages if nothing changes, identifying enemies, and detailing consequences.
- Anxiety.pdf
- Drafting of 6 AMBIGUITS paragraph11:15
- Ambiguity pdf
- Example of a "TEACH or Discovery" video with a 7A structure ... step by step13:10
Requirements
- You just need to know the basics of "office suite" software
Description
1) You have a passion, or experience in a particular field...
2) You are not a "geek"?
3) However, you would like to earn passive income, live your life to the fullest by exploring the world... at your own pace.
Welcome to the club !
In this course, I will demonstrate step by step how (being a model myself) I created my online business. How by launching an online course on a subject you master in real life you too can earn your first passive income in a few weeks.
I'm going to give you all the tips and tricks I used to become a digital nomad in a few months, and a happy pre-retiree whose online courses are selling themselves 24/24
Just using very simple equipment that I already had, and software that was free in most cases and within everyone's reach.
I will make you concretely participate in the complete creation of this online course, as if you were behind my shoulder. I will share my screen with you ... in order to explain to you step by step how to use the simplest features to obtain the best results. .
I will also share with you neuromarketing techniques but also a copywriting grid to develop the marketing of your online course ... so that it sells itself .. without you having to SELL
Who this course is for:
- beginner wanting to start their own online business