
Identify a profitable market segment (niche) to position your training and generate recurring sales quickly, answering who pays, needs, and differentiators, with fast online market research.
Identify opportunities by studying competing training courses, pricing, and positioning. Create multiple platform versions, including a masterclass on your site and Skillshare, to strengthen your expert image and sales.
Identify profitable niches by researching top selling courses on a major distribution platform, analyzing enrollment, price, and student reviews to gauge demand for a given topic.
At the end of this stage: Duration +/- 1h30 You will have:
1) Found a first profitable training idea
2) Done a brief market study
3) Evaluated the potential of your future training
4) Estimated your possible monthly income
5) Positioned your training in its competitive world
6) Identified a strategy to develop other trainings
Apply practical tips and tricks to build and distribute your survey, use templates for expenditure reviews, share a shortened link, collect feedback, and prepare your first website with downloadable documents.
Discover your future clients' emotions by using Google Forms to uncover their deepest needs, frustrations, and dreams, and guide market research to turn interest into buy-ready desire.
Identify the deep needs of your future customers with a simple five-question questionnaire. Reveal emotional obstacles and perceived value to refine your course messaging and positioning.
google forms link > https://forms.gle/N42Jyo43tRfUBdrb8
Trace the common threads of your online training with a single-page draft using the Amazon technique, turning ideas into a tangible project you can share with future clients.
Start with the end to define the final result and concrete benefits your online course delivers, then craft a one-page common thread to guide titles, pages, and videos.
At the end of this stage: Duration +/- 1h30 You will have a first launch sheet for :
1) To formalize your project
2) Establish a first common thread of your training ... customer-oriented
3) A general plan of the structure of your training
Apply the five persuasive writing rules to identify readers' emotional issues with the BSP model, craft direct, concise copy, reduce cognitive load, and feature a strong hook.
* Warning: Your entries in the PDF are not stored,and therefore risk of being lost when downloading
how it works, its typical day, its needs ... To get to know him better, and provide him with good solutions
At the end of this stage: Duration of 1/2 h to 1 hour per day For each type of major customer profile, you will have a clarified vision of their rational and unconscious needs.
You can start looking 3 to 5 real customers : Your Key Testers
PS: The customer profiles will be completed by the answers obtained in your emotional questionnaire
link to Scrivener > https://www.literatureandlatte.com/scrivener/overview
Have a common vocabulary to enter into communication
Identify your future customers' vocabulary by building two keyword lists—process words and profile words—then validate with Google Trends to target high-volume terms for your online course.
Identify and organize keywords from Google search results, clean and structure them in a spreadsheet, and maintain stable keyword groups to guide blog writing and attract prospects.
At the end of this stage: Duration +/- 1/2h per day You will have a technique that is 100% useful for:
1) Incorporating your customers' vocabulary into your articles - your videos ...
2) Developing content that is well referenced by search engines
(Preparation of your SEO)
Upwork link > https://www.upwork.com/
Identify the forces that trigger a prospect impulse by shaping your communications, web pages, and pre-sell messages to move visitors toward purchase while addressing risk, objections, and fairness.
Learn to structure your propulsion script by identifying the problem with empathy, exposing emotional pain, and layering motivation, risk, and objections to trigger the buyer's impulse and buy your course.
At the end of this stage:
Duration +/- 1 hour
You will have a complete Pro Impulse sheet for Identify at what level your future customers:
1) Feel the problem, the risks (Conscious - unconscious)
2) Want to find a solution (Conscious - Unconscious)
This will allow you to:
1) Remove major objections before they are raised
2) Formulate arguments at 2 levels (Conscious - Unconscious)
3) Update the real benefits expected by your customers
link to dictation.io > https://dictation.io/
Learn how to build trust and reduce customer anxiety with four quality contracts integrated into your online training, from overall presentation to each module and bonus offers.
SlidesCarnival (Free PPTX templates site) >> http://www.slidescarnival.com/
Discover how to fulfill the hedonic contract by translating content into visual, auditory, and kinesthetic channels, engage all four learning styles, and tailor your training to individual motivations.
Complete a skills test to discover your trainer type and strengths. Learn to apply cognitive techniques that captivate different student types to improve your online course design.
Learn to tailor online course content to all four learning styles before and after sales, using clear benefits, social proof, and targeted messaging to boost enrollment.
Identify the learner type and reveal the expert point of view with precise, factual elements and a clear, step-wise structure to engage convergent and divergent learners.
Learn to communicate with accommodants by asking what's next, projecting future use, and guiding self-discovery with symbols, pictograms, and spontaneous communication.
At the end of this stage:
You will have acquired :
1) the Knowledge of your style of trainer
2) A technique to address the 4th type of learning
3) A structure to create content that "speaks" to the 4 types of learners
Learn to fill your identity contract with four customer-oriented quality contracts to reassure buyers quickly, embed trust in your training offers, and strengthen your online course launch and bonuses.
SlidesCarnival (Free PPTX templates site) >> http://www.slidescarnival.com/
Take the trainer-type test, print the pdf pages, and use cognitive techniques to identify your strengths and the dominant trainer type for different student types.
At the end of this stage:
You will have acquired :
1) the Knowledge of your style of trainer
2) A technique to address the 4th type of learning
3) A structure to create content that "speaks" to the 4 types of learners
Learn to fill your practical contract for online courses by outlining simple training steps, using familiar references, and delivering useful knowledge without on-camera video, to meet customer expectations.
A technique which Relies on a thousand-year-old technique, which everyone knows
Form your course chapters as recipes, clearly stating the end result, ingredients, and a step-by-step procedure. Use a whiteboard-style animation to convey practical knowledge for online course success.
Create a first animation by adding sketch images from the explore library to a new scene, then position, resize, and adjust text timing across multiple scenes.
Learn to embed your hand visual by converting a white-background JPEG to a transparent PNG with online dng tools, then save and prep it for integration into the animation software.
Learn why high quality sound matters for online courses, how external microphones outperform computer mics, and practical steps to record, reduce noise, and edit audio for clear training videos.
Audacity (FREE audio software) >> https://www.audacityteam.org/download/
Master using a free personal-use screen capture tool to record window-sized video screenshots with audio, then illustrate results with YouTube analytics and drive traffic to your site.
Free screenshot software > https://atomisystems.com/activepresenter/
Another paid software ... all in one: The one I use for all my videos
Filmora ALL in One software > https://filmora.wondershare.com/
Master the simple, low-cost method of creating animated PowerPoint videos to structure online training, transmit knowledge, and provide downloadable slides, without appearing on camera.
Discover how to simplify PowerPoint creation using templates and segmenting content into slides with one idea each. Copy-paste text from Word into slides, adjust colors, backgrounds, and add images.
Animate PowerPoint slides step by step, testing each block with mouse clicks and aligning the soundtrack. Then capture the screen, edit in a video tool, and export a ready-to-upload mp4.
Transform your PowerPoint into a downloadable printable PDF in minutes, using online tools, to offer visitors a portable, readable version of your presentation.
Learn to create a complete animated PowerPoint video from a to z in under thirty minutes, using free templates, synced text with sound, and pdf export.
Explore whiteboard videos that synthesize key ideas through on-screen drawings, captivate attention, engage visual, auditory, and kinesthetic senses, and guide step-by-step online course creation with software.
Install the intuitive whiteboard software, create a project, add scenes with templates and PowerPoint-like animations, customize text on the canvas, then preview results.
Create a new scene, add and customize multiple text blocks, and drag them into place. Animate each text element with per-element timing, duration, and effects for sequential appearances.
Create a first animation by adding sketch images from the explore library, then position and resize characters and text on a new scene, and preview the result.
Add a scene background by selecting an image from the gallery or downloading it, then preview it behind the stage; replace it with a background video and adjust text timing.
Learn to embed a hand image into your animation by converting a jpeg to a transparent png, removing its white background with an online tool, and adjusting contrast for integration.
Import a PNG hand image to replace the default end and discard built-in ends, then add a custom pin and calibrate head alignment for accurate cartoon placement.
Convert JPEGs to PNG with transparent backgrounds, remove white areas, then convert the PNG to another format for your whiteboard animation library using online tools and royalty-free or personal visuals.
Frame your training as practical, reproducible steps using a recipe analogy, and validate each stage with others. Design outcomes that motivate action, using everyday language, cost, duration, and essential ingredients.
Learn to create effective face camera videos in 30 minutes by preparing content, practicing on camera, using a teleprompter wisely, and mastering framing standards for confident, professional videos.
Audacity (free audio software) >> https://www.audacityteam.org/download/
Filmora (video editing software) >> https://filmora.wondershare.com/fr/logiciel-montage-video/
Trim video ends and apply color adjustments for a near black-and-white look. Align external microphone track with the camera audio, balance the soundtrack with an equalizer, and export as mp4.
Learn to shoot on a green background to unlock editing flexibility for mixed videos with text overlays and dual-shot setups.
Audacity (Free Audio editing software) >> https://www.audacityteam.org/download/
Filmora (Video editing software) >> https://filmora.wondershare.com/fr/logiciel-montage-video/
Learn to remove a green background in Filmore by importing media, syncing audio, placing a background on a second track, adjusting the green screen, and exporting an mp4.
Learn to integrate background videos with a green screen, apply blur for depth, manage clipping, and adjust lighting, then export polished mp4 files for your online course.
Discover why quick-to-implement lead magnets outperform lengthy ebooks and save time, effort, and money, using checklists, templates, to-do lists, and case studies to attract and convert audiences.
Sourcing before creating your prospect magnet: To avoid creating a magnet that already exists
Explore how infographics function as lead magnets for online courses by researching formats, identifying simple, problem-solving designs, and drawing inspiration from different topics for checklists and to do lists.
Define your lead magnet's targets and goals, then optimize access via two paths: a gated PDF download with email capture and an email-driven sales funnel.
Develop a compelling lead magnet for an online training course by structuring questions, validating market value, and leveraging material to attract email subscribers and accelerate course creation.
Learn to create a pro-looking lead magnet e-book in minutes using a free online design tool, with background images, typography, and layouts, while noting free-version limits and timing.
Learn to convert your lead magnet to a free downloadable pdf using simple, no-cost steps: download, unzip, and transform jpeg pages into a complete pdf document.
Uncover how a lead magnet quickly launches your online marketing strategy with free tools, attracting first clients, collecting emails, and proving your expertise.
Learn to generate a keyword list with high search volume and low difficulty, combine words into strong domain ideas, and verify availability across dot com and social platforms with namecheck.
Learn to create a high-quality lead magnet that builds trust from a landing page. Target a specific audience and deliver quick, measurable gains with your email marketing.
Shift from mass emails to personalized, segmentation-based marketing using lead magnets, capture pages, and tags. Autoresponders track behavior and tailor email sequences to deepen relationships.
Learn step by step how to design a page connected to an autoresponder and build a tunnel, not a sales tunnel, with the subject explored in the next month.
Conduct a competitive search of capture pages to identify high-performing lead magnets and calls to action that prompt visitors to share their email for your online course.
Create a high-conversion capture page in minutes with templates and drag-and-drop editing, then configure lead capture forms, a lead magnet, button actions, and double opt-in for ethical lead collection.
Connect your capture form to an autoresponder to automatically send a personalized welcome email, set up campaigns and tags for automatic lead nurturing and targeted follow-ups.
Create a two-page thank you page sequence that builds trust with prospects through personalized text, an emotional questionnaire, and a lead magnet hosted on Google Drive.
Analyze visitors' data across pages, track encrypted data, page views, and email conversion rates to optimize your online course offers and target audiences with Facebook and Google codes.
Analyze competitors' ads with an evaluation grid to identify target, goals, product, price, attention grabber, and emotions, then craft a personal, engaging advertisement with a strong call to action.
Discover how to configure and test your first Facebook ad campaign, using competitive research, dynamic creative, audience refinement, multiple text and image options, and optimization strategies.
Apply a seven-as copywriting framework to structure persuasive content, starting with attention, calibration, and emotional storytelling, leading to a clear call to action.
Divergent learning type: 18% of the population Consult HERE > https://youtu.be/FaGwLhAbkWA
Type of learning Assimilating: 25% of the population Consult HERE > https://youtu.be/PHYqYkGX8Fk
Convergent learning type: 28% of the population Consult HERE > https://youtu.be/cMIHOiM-zvc
Accommodation type: 35% of the population Consult HERE > https://youtu.be/eRhwgdjXmbU
Explore how cognitive biases shape decision making, distinguish manipulation from persuasion, and craft ethical copy that guides prospects toward action.
Draft the anxiety paragraph to activate motivation by using a negative projection of risks and damages if nothing changes, identifying enemies, and detailing consequences.
1) You have a passion, or experience in a particular field...
2) You are not a "geek"?
3) However, you would like to earn passive income, live your life to the fullest by exploring the world... at your own pace.
Welcome to the club !
In this course, I will demonstrate step by step how (being a model myself) I created my online business. How by launching an online course on a subject you master in real life you too can earn your first passive income in a few weeks.
I'm going to give you all the tips and tricks I used to become a digital nomad in a few months, and a happy pre-retiree whose online courses are selling themselves 24/24
Just using very simple equipment that I already had, and software that was free in most cases and within everyone's reach.
I will make you concretely participate in the complete creation of this online course, as if you were behind my shoulder. I will share my screen with you ... in order to explain to you step by step how to use the simplest features to obtain the best results. .
I will also share with you neuromarketing techniques but also a copywriting grid to develop the marketing of your online course ... so that it sells itself .. without you having to SELL