Udemy
  •  
  •  
  •  
  •  
  •  
  •  
  •  
  •  
  •  
  •  
  •  
  •  
  •  
Development
Web Development Data Science Mobile Development Programming Languages Game Development Database Design & Development Software Testing Software Engineering Development Tools No-Code Development
Business
Entrepreneurship Communications Management Sales Business Strategy Operations Project Management Business Law Business Analytics & Intelligence Human Resources Industry E-Commerce Media Real Estate Other Business
Finance & Accounting
Accounting & Bookkeeping Compliance Cryptocurrency & Blockchain Economics Finance Finance Cert & Exam Prep Financial Modeling & Analysis Investing & Trading Money Management Tools Taxes Other Finance & Accounting
IT & Software
IT Certification Network & Security Hardware Operating Systems Other IT & Software
Office Productivity
Microsoft Apple Google SAP Oracle Other Office Productivity
Personal Development
Personal Transformation Personal Productivity Leadership Career Development Parenting & Relationships Happiness Esoteric Practices Religion & Spirituality Personal Brand Building Creativity Influence Self Esteem & Confidence Stress Management Memory & Study Skills Motivation Other Personal Development
Design
Web Design Graphic Design & Illustration Design Tools User Experience Design Game Design Design Thinking 3D & Animation Fashion Design Architectural Design Interior Design Other Design
Marketing
Digital Marketing Search Engine Optimization Social Media Marketing Branding Marketing Fundamentals Marketing Analytics & Automation Public Relations Advertising Video & Mobile Marketing Content Marketing Growth Hacking Affiliate Marketing Product Marketing Other Marketing
Lifestyle
Arts & Crafts Beauty & Makeup Esoteric Practices Food & Beverage Gaming Home Improvement Pet Care & Training Travel Other Lifestyle
Photography & Video
Digital Photography Photography Portrait Photography Photography Tools Commercial Photography Video Design Other Photography & Video
Health & Fitness
Fitness General Health Sports Nutrition Yoga Mental Health Dieting Self Defense Safety & First Aid Dance Meditation Other Health & Fitness
Music
Instruments Music Production Music Fundamentals Vocal Music Techniques Music Software Other Music
Teaching & Academics
Engineering Humanities Math Science Online Education Social Science Language Teacher Training Test Prep Other Teaching & Academics
AWS Certification Microsoft Certification AWS Certified Solutions Architect - Associate AWS Certified Cloud Practitioner CompTIA A+ Cisco CCNA Amazon AWS CompTIA Security+ Microsoft AZ-900
Graphic Design Photoshop Adobe Illustrator Drawing Digital Painting InDesign Character Design Canva Figure Drawing
Life Coach Training Neuro-Linguistic Programming Personal Development Mindfulness Personal Transformation Life Purpose Meditation CBT Emotional Intelligence
Web Development JavaScript React CSS Angular PHP Node.Js WordPress Vue JS
Google Flutter Android Development iOS Development React Native Swift Dart Programming Language Mobile Development Kotlin SwiftUI
Digital Marketing Google Ads (Adwords) Social Media Marketing Google Ads (AdWords) Certification Marketing Strategy Internet Marketing YouTube Marketing Email Marketing Retargeting
Microsoft Power BI SQL Tableau Business Analysis Data Modeling Business Intelligence MySQL Data Analysis Blockchain
Business Fundamentals Entrepreneurship Fundamentals Business Strategy Business Plan Startup Online Business Freelancing Blogging Home Business
Unity Game Development Fundamentals Unreal Engine C# 3D Game Development C++ 2D Game Development Unreal Engine Blueprints Blender
30-Day Money-Back Guarantee
Business Entrepreneurship Marketing Strategy

Marketing plan for small business and sole traders

Learn how to create a marketing plan that is simple, yet super efficient.
Rating: 5.0 out of 55.0 (1 rating)
8 students
Created by Celeste Lustosa
Last updated 7/2020
English
30-Day Money-Back Guarantee

What you'll learn

  • How to create a direct simple to use marketing plan with key tactics to help grow your business
  • How to create your customer persona
  • How to craft the right message for your audience
  • How to choose the right channels for your business
  • How to map the customer journey
  • How to ensure you provide great customer experience every time
  • How to get good reviews and referrals

Requirements

  • Anyone interested in learning more about marketing

Description

Do you have a plan to grow your business?

A marketing plan is the focal point of all businesses because it will describe how you plan to attract, nurture and retain customers. This is the most crucial aspect of any business, independent of its size.

In our classes, you will be given the information, tools and templates to help you generate sales consistently and more efficiently. Marketing can give you a wealth of information that, if applied correctly, can ensure your success.

Therefore, it is important that you, as a small business owner or sole trader, develop a comprehensive, effective marketing plan.

Once you have crafted your marketing plan, using our template, you can scale your marketing effortlessly, gain a clear understanding into what motivates your customers and free up time and energy that you can spend on other areas of your business and in your personal life.

Whilst every business owner wants these outcomes, few get anywhere near where they could be. And even more businesses get started with many different marketing tactics only to end up lost and frustrated, having spent thousands on different providers and platforms that did not deliver the results they were looking for.

If you’re reading this – I am sure you don’t want to be in this situation.


Advantages for your business


Setting goals - Setting clear goals and objectives will drive the marketing planning process. It helps the business to focus on what needs to be done, when and how. But it also acts as a booster to motivate staff and the external resources and capabilities you need to exploit opportunities. Even the smallest companies would benefit from developing one.


Big picture - After working so hard in your business, you’ll finally get chance to work on your business. The business will benefit from your T-shaped viewpoint and you’ll be able to consider how each project influences another, prioritise better and plan the best use of your time and budget.


Financial - So many financial decisions cannot be easily made without effective tracking, reporting and planning in place. Decisions around investment, resources and products all suddenly get a whole lot easier when taken into account as part of your marketing strategy. Important topics such as cash flow, payment terms, revenue generation, profit models and more should synchronise with your sales and marketing processes.


Get the team on the same page - Having a detailed marketing plan that can be referred to means that everyone is on the same page and knows what the ultimate goals and daily practices are. It means that you can focus your resources and that everyone is working towards a common goal rather than off doing their own things.


Let’s uncomplicate Marketing…

We break down the process into 4 smaller sub-goals and ensure that your Marketing strategy is setup to meet all 4.


1. Define Your Target Audience

· We will create your buyer persona


2. Gain Their Attention

· The right content, for the right people, at the right place


3. Nurture Engagement

· It’s all about the journey


4. Customer Experience

· Deliver exceptional service and get good reviews


Only watch this webinar if:

-You are serious about growing your business

-You want to connect with your customers

-You want your customers to have a great experience with your brand

-You want to understand your market and competitors better

-You want to spend less time in tasks that don’t bring return of investment

-You want to stop spend thousands in strategies and not achieve results


Are You Ready?

Enrol Now!

Who this course is for:

  • Marketing Students
  • Start-ups
  • New or existing entrepreneurs
  • Consultants
  • Business Managers
  • Middle Managers
  • Marketing professionals
  • Marketing Coordinators

Course content

7 sections • 7 lectures • 54m total length

  • Preview08:53

  • Preview10:56

  • What to say to your target audience
    10:06

  • Preview06:25

  • Preview07:10

  • Preview10:25

  • Preview00:25

Instructor

Celeste Lustosa
Marketing Consultant
Celeste Lustosa
  • 5.0 Instructor Rating
  • 1 Review
  • 8 Students
  • 1 Course

Born in Brazil, Celeste's curiosity has taken here many places, including England, France, South Africa, Vietnam, Fuji, Dubai and Indonesia. Even though there are many more places to explore, Australia is where she calls home for the past ten years.

Celeste is a journalist with more than 20 years experience in Marketing and Communications overseas and in Australia, with experience in public relations, communications manager, media advisor, reporter, photographer, radio and TV presenter and producer.

Celeste has a Bachelor degree in Social Communications and a post graduate degree in International Relations, both completed in Brazil where she is from. She has also completed formal education in Business and Management, Social Media, Digital Marketing and Leadership.

With experience in media, social media, event management, internal communications, staff engagement and publications, Celeste’s strengths include using stories to connect organisations, communities and individuals in positive ways.

  • Udemy for Business
  • Teach on Udemy
  • Get the app
  • About us
  • Contact us
  • Careers
  • Blog
  • Help and Support
  • Affiliate
  • Impressum Kontakt
  • Terms
  • Privacy policy
  • Cookie settings
  • Sitemap
  • Featured courses
Udemy
© 2021 Udemy, Inc.